9:30-10:00 | Morning Discussion – Stand Up and Share · Navigating a Changing Digital Landscape in 2025 With so many platforms and channels, how do you decide where to focus your efforts? What strategies work best to cut through the noise and keep your campaigns impactful? Let’s discuss practical approaches to staying effective in today’s crowded digital space. What is your channel strategy for 2025? |
10:00-10:10 | Introduction round |
10:10-11:00 | - AI: from quick wins to strategic governance, Alexandre Roty
- “AI, you, & the future of work” by Dave Drodge (tbc)
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11:00-11:20 | Short break |
11:20-12:00 | Open discussions
· Drive growth for a new B2B product o Short intro of the challenge by Julie Soum, followed by discussion - Rise of Decentralized Social Platforms
- Growth in decentralized platforms like Bluesky and Mastodon prioritizing user privacy and ownership of content.
- In Austria, for instance, several prominent journalists on X have transitioned to Bluesky in a coordinated effort.
- What does it mean for corporate accounts? Is there a shift from broad, public content sharing to smaller, more engaged groups and private community platforms like Discord or WhatsApp?
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12:00-13:00 | Lunch & Learn |
13:00-14:00 | - Generative AI – forecast and opportunities by Rafael Serrano del Rio, Digital- & Social Media Manager – Doetsch Grether AG
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14:00-14:15 | Short break |
14:15-15:00 | Open Discussions - Hyper-Personalization at Scale
- Leveraging real-time data to deliver highly tailored customer experiences across all digital touchpoints while balancing privacy concerns.
- Content in the Age of Creator Economies
- Collaborating with niche creators and micro-influencers to create authentic, engaging content that resonates with targeted audiences.
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15:00-15:30 | Summary & next meetings |