9:30-10:00 

Morning discussion – Stand Up and Share  

Beyond Information Overload 

• How do you make sure important messages stand out when employees are flooded with information from many sources? 

• What approaches or formats have you tried to reduce message fatigue and what has worked (or not)? 

• How do you coordinate communication across teams or channels to keep things clear and manageable? 

Let’s split into groups of 3-4 people to share and discuss your 2025 goals. If you want, feel free to grab your laptop and show something live! 
 

10:00-10:15 

Introduction round – 10 seconds rule 

10:15-11:00 

Noemie Durand & Heloise Rothenbuhler, St Gobain 

Bringing Brands Together Around a Global Identity: Two Internal Communication Levers.  

11:00-11:15 

Short break 

11:15-12:00 

Roberta Herdeiro, Calderys  

One Group, One Hub: Building Calderys’ new intranet 

12:00-13:00 

Lunch & Learn 

13:30-14:15 

Sonia Belhadj, SSP – Internal Communication Manager 

Communicating the launch of a new HR tool in France, Belgium, and Luxembourg  

Sonia Belhadj will share how they leveraged multiple communication channels, especially their intranet and internal social network, to ensure broad awareness and effective engagement. 

14:15-14:30 

Short break 

14:30-15:00 

Discussion  

AI and Automation Integration:  

• How are you using AI in your internal communication practices?
• Balancing the introduction of AI tools with maintaining a human touch in communications. 

• How do employees react to AI-generated messages versus human ones? 

• What guidelines or principles could help ensure a good balance between efficiency and empathy?

Intégration de l’IA et de l’automatisation

• Comment utilisez-vous aujourd’hui l’IA dans vos pratiques de communication interne ?
• Trouver l’équilibre entre l’introduction d’outils d’IA et le maintien d’une touche humaine dans la communication.
• Comment les employés réagissent-ils aux messages générés par l’IA par rapport à ceux rédigés par des humains ?
• Quelles lignes directrices ou quels principes pourraient aider à garantir un bon équilibre entre efficacité et empathie ?

15:00-15:30 

Today´s learnings