Digital Leadership Forum 2020
Boutique conference for digital and communications managers, 16th+17th March 2020, Vienna. Meet digital managers from Stiegl, Suntory, A.P. Moller – Maersk, FIFA…
16 March: half day workshops
17 March: full day conference
Digital, marketing and communication conference in Vienna
The whole conference is in English
The Digital Leadership Forum brings together digital, marketing and communication managers from large and mid-size organizations. Like the events of previous years, the 2020 forum will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies. Speakers are practitioneers from organizations including Stiegl, FIFA, Suntory, A.P. Moller – Maersk and many more.
Here you find the full agenda of the conference (pdf).
“Reflecting back on the fantastic event I attended this week in Vienna. Advatera hosted its annual Digital Leadership Conference and I was thrilled to be invited along. I’m so pleased I went. I have come away hugely inspired by the knowledge and teachings shared. The format was excellent and energy never dropped.”
– Cathrin Lewis
Learn from real-life examples, discuss how to convince your management of digital projects and bring your own expertise to the table in open discussions. Sharing experiences helps to save costs and generates new ideas for your projects.
- Completely advertising-free talks (no sponsored talks, no ticket sales to consultants and agencies with the exception of the few selected sponsors, without whom the premises could not be financed)
- Practice-oriented
- Boutique conference: Small and exclusive setting
Topics and agenda
- Full agenda (pdf)
- Engaging case studies around digital B2B and B2C projects (4 tracks)
- Practical experiences around digital transformation and change management in organizations
- Customer journey as the basis for digital projects
- Marketing automation and lead management on websites
- Project management for digital initiatives
- Marketing with IA, psychographic profiles and automation
- How AI will change customer care communications
- Digital innovation process – how your business changes, not just your communication
- Digital internal communications and engagement strategies for employees and management
- Mobile business
- Video production for internal and external audiences
- Voice search and conversational AI
- Robotic Process Automation
- Stakeholder management in digital projects
- Content strategy
- Digital trends
The Digital Leadership Forum is a digital conference for practitioners: tickets are reserved exclusively for practitioners.
Conference speakers 2020
Patrice Becker
Searidge Technologies (Switzerland)
Data Scientist
Patrice is a machine learning and AI expert
Paul Bennun
DAZN (UK)
VP Internal Communications and Involvement
Paul's passion is improving engagement and enablement across the business through a blend of global and local initiatives.
Delphine Bradshaw-Nguyen
(Switzerland)
Moderator
Change management, e-commerce, digital business development manager, digital marketing and training
Cornelia Brüesch
SRG SSR (Switzerland)
Channel Manager Internet & Intranet
Intranet, digital workplace and web management.
Tony Byrne
Real Story Group (USA)
President
Tony is the original author of The Real Story Group’s Web Content Management research, a former journalist, and a 20-year technology industry veteran.
Steven Chang
Babylon Health (UK)
Product Designer - Voice & Conversational UX & UI
Creating accessible and affordable healthcare experience through voice, conversation and smart assistants.
Olaf Christiansen
PHOENIX group (Germany)
Head of Marketing & Communications, Corporate Pharma Services
Digital innovation expert
Alicia Edenhauser
Stieglbrauerei zu Salzburg (Austria)
Community Manager
Alicia's focus is to foster engagement in social media channels and to realize successful digital marketing campaigns.
Christiane von Flotow
innogy (Germany)
Head of digital transformation
For me its a mixture of curiosity, passion and the ability to make a choice.
Driving digital transformation of our renewables business and scale new business is a fantastic choice.
Paola Foglia
Telecom Italia (Italy)
Head of Internal Communication
Paola developes internal communication strategies and tactics to support employees' understanding and engagement within the company.
Sandy Ghuman
Silverbullet (UK)
SVP Data Strategy
Sandy's passion is to drive personalisation everywhere.
Erik Hartman
TIMAF (Netherlands)
Moderator and trainer
Expert in interprise information management and business process optimization
Jennifer Kahn
FIFA (Switzerland)
Digital Marketing Solution Manager
Creating, orchestrating and implementing digital marketing solutions
Catrin Lewis
Reward Gateway (UK)
Head of Global Engagement and Internal Communications
Author, Energiser, Storyteller, Unicorn
Herbert Lohninger
Porsche Informatik (Austria)
Head of Digital Workplace Services
Digital transformation of the employees' workplace
Philip Martucci
Novartis (Switzerland)
Global Communications Director
Fifteen+ years of increasingly challenging strategic internal and external communications experience
Mario Meir-Huber
A1 Telekom Austria (Austria)
Head of Big Data, Analytics & AI CoE
Mario leads a team of senior experts in Big Data and Advanced Analytics in the A1 Telekom Austria group.
Ludwig Merker
Austrian Anadi Bank (Germany)
Head of Digital & Innovation
Digital innovation expert, lately especially also in the field of Robotic Process Automation
Subhash Mishra
FirstGroup plc (UK)
Head of Digital Strategy
FTSE 250 digital leader for four fast growing online businesses at FirstRail.
Marina Perez
Schweppes Suntory Benelux (France)
Internal Communications & Employer Branding
I have always been passionate about the management of multiculturalism within companies. Nowadays, intercultural communication is a major concern for multinationals companies, especially in a company located in a multicultural region and acquired by a large Japanese group.
Andreas Perotti
FACC (Austria)
Director Marketing & Communications
Over a decade in marketing, coms, corporate affairs and analytics
Dirk Ploss
Beiersdorf (Germany)
Digital Technologies Scouting And Advisory
Online and tech enthusiast with more than 20 years of experience in marketing and advertising in retail, FMCG, financial services, tourism and e-commerce.
Bernd Preuschoff
Schwan-STABILO Cosmetics (Germany)
Senior Vice President Digital Transformation & Global Strategy
Expert for business transformation & operating models in a digital world
Gabriel Rath
OSPA - OstseeSparkasse Rostock (Germany)
Marketing and Communications Manager
Social Media & Social Collaboration
Farhan Rehman
The Conservative Party (UK)
Head of Digital Infrastructure
Digital Marketing and Social Media Strategist with expertise in paid and organic social media (including RTB platforms, campaign management, optimisation and integrated digital engagement strategies).
Claudia Rodriguez
Fluidra (Spain)
Intranet & Internal Communications Manager
Company Culture and Employer Branding
Julian Walker
CWT (UK)
Head of External Market Communications and PR
Global responsibility for market communications, communications strategy and public relations for the group.
Exclusive cultural programme
Monday, after the workshops, the State Hall of the Austrian National Library will open exclusively for us for a guided tour, including the Beethoven exhibition. Afterwards all participants are invited to a dinner at the Glacis Beisl.
Image: Österreichische Nationalbibliothek/Hloch
Who Takes Part?
- Digital managers; people who are responsible for digital initiatives in their organizations; communication managers; marketing managers; IT managers who drive digital projects from a business point of view.
- Typical job titles: Head of Online Communications, Head of Marketing, Head of Digital, digital manager, Digital Manager, Head of Social Media, Social Media Manager, Marketing Manager, Lead Digital, …
- Tickets are just available for practitioneers. Beside four selected sponsors vendors, agencies and consultants are not allowed to take part. The whole agenda is driven by practitioners. No vendor talks allowed.
- Participants include managers from HP Inc., Brussels Airlines, SRG SSR, John Lewis, Beiersdorf, Hilti, Takeda, Novartis and many more.
A Vienna city palace from 1872
The conference takes place in the House of Engineers, a prestigious building built between 1870-1872, designed by Otto Thienemann. From a cultural historical point of view, the house is a building of strict historicism in the succession of Theophil Hansen. The entire house has been preserved in its original substance, both inside and out. Due to its valuable wall and ceiling decoration, the banqueting hall is the magnificent room of the building and, together with the adjoining rooms on the second floor, forms the ceremonial floor.