Digital Leadership Forum 2020

Boutique conference for digital and communications managers, 5th+6th October 2020, Vienna. Meet digital managers from Stiegl, Suntory, Teleom Italia, FIFA…

5th October: half day workshops
6th October: full day conference

Digital, marketing and communication conference in Vienna

The whole conference is in English

The Digital Leadership Forum brings together digital, marketing and communication managers from large and mid-size organizations. Like the events of previous years, the 2020 forum will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies. Speakers are practitioneers from organizations including Stiegl, FIFA, Suntory, Telecom Italia and many more.

Here you find the full agenda of the conference (pdf).

“Reflecting back on the fantastic event I attended this week in Vienna. Advatera hosted its annual Digital Leadership Conference and I was thrilled to be invited along. I’m so pleased I went. I have come away hugely inspired by the knowledge and teachings shared. The format was excellent and energy never dropped.”
– Cathrin Lewis

Learn from real-life examples, discuss how to convince your management of digital projects and bring your own expertise to the table in open discussions. Sharing experiences helps to save costs and generates new ideas for your projects.

  • Completely advertising-free talks (no sponsored talks, no ticket sales to consultants and agencies with the exception of the few selected sponsors, without whom the premises could not be financed)
  • Practice-oriented
  • Boutique conference: Small and exclusive setting

Topics and agenda

  • Full agenda (pdf)
  • Engaging case studies around digital B2B and B2C projects (4 tracks)
  • Practical experiences around digital transformation and change management in organizations
  • Customer journey as the basis for digital projects
  • Marketing automation and lead management on websites
  • Project management for digital initiatives
  • Marketing with IA, psychographic profiles and automation
  • How AI will change customer care communications
  • Digital innovation process – how your business changes, not just your communication
  • Digital internal communications and engagement strategies for employees and management
  • Mobile business
  • Video production for internal and external audiences
  • Voice search and conversational AI
  • Robotic Process Automation
  • Stakeholder management in digital projects
  • Content strategy
  • Digital trends

The Digital Leadership Forum is a digital conference for practitioners: tickets are reserved exclusively for practitioners.


Don't miss it, sign up now!


Strategic partner

Books by

Digital Leadership Forum 2020
Haus der Ingenieure Eschenbachgasse 9 1010 Vienna Austria

Conference speakers 2020

Searidge Technologies (Switzerland)

Data Scientist

Patrice is a machine learning and AI expert


VP Internal Communications and Involvement

Paul's passion is improving engagement and enablement across the business through a blend of global and local initiatives.

John Lewis (UK)

Senior Manager Social Media

Eva is expert on social innovation & strategy



Change management, e-commerce, digital business development manager, digital marketing and training

SRG SSR (Switzerland)

Channel Manager Internet & Intranet

Intranet, digital workplace and web management.

Real Story Group (USA)


Tony is the original author of The Real Story Group’s Web Content Management research, a former journalist, and a 20-year technology industry veteran.

Babylon Health (UK)

Product Designer - Voice & Conversational UX & UI

Creating accessible and affordable healthcare experience through voice, conversation and smart assistants.

PHOENIX group (Germany)

Head of Marketing & Communications, Corporate Pharma Services

Digital innovation expert

Stieglbrauerei zu Salzburg (Austria)

Community Manager

Alicia's focus is to foster engagement in social media channels and to realize successful digital marketing campaigns.

innogy (Germany)

Head of digital transformation

For me its a mixture of curiosity, passion and the ability to make a choice.
Driving digital transformation of our renewables business and scale new business is a fantastic choice.

Telecom Italia (Italy)

Head of Internal Communication

Paola developes internal communication strategies and tactics to support employees' understanding and engagement within the company.

Silverbullet (UK)

SVP Data Strategy

Sandy's passion is to drive personalisation everywhere.

TIMAF (Netherlands)

Moderator and trainer

Expert in interprise information management and business process optimization

Randstad (Belgium)

Manager internal communication

FIFA (Switzerland)

Digital Marketing Solution Manager

Creating, orchestrating and implementing digital marketing solutions

Reward Gateway (UK)

Head of Global Engagement and Internal Communications

Author, Energiser, Storyteller, Unicorn

Porsche Informatik (Austria)

Head of Digital Workplace Services

Digital transformation of the employees' workplace

Novartis (Switzerland)

Global Communications Director

Fifteen+ years of increasingly challenging strategic internal and external communications experience

A1 Telekom Austria (Austria)

Head of Big Data, Analytics & AI CoE

Mario leads a team of senior experts in Big Data and Advanced Analytics in the A1 Telekom Austria group.

Austrian Anadi Bank (Germany)

Head of Digital & Innovation

Digital innovation expert, lately especially also in the field of Robotic Process Automation

FirstGroup plc (UK)

Head of Digital Strategy

FTSE 250 digital leader for four fast growing online businesses at FirstRail.

Schweppes Suntory Benelux (France)

Internal Communications & Employer Branding

I have always been passionate about the management of multiculturalism within companies. Nowadays, intercultural communication is a major concern for multinationals companies, especially in a company located in a multicultural region and acquired by a large Japanese group.

FACC (Austria)

Director Marketing & Communications

Over a decade in marketing, coms, corporate affairs and analytics

Beiersdorf (Germany)

Digital Technologies Scouting And Advisory

Online and tech enthusiast with more than 20 years of experience in marketing and advertising in retail, FMCG, financial services, tourism and e-commerce.

Schwan-STABILO Cosmetics (Germany)

Senior Vice President Digital Transformation & Global Strategy

Expert for business transformation & operating models in a digital world

OSPA - OstseeSparkasse Rostock (Germany)

Marketing and Communications Manager

Social Media & Social Collaboration

The Conservative Party (UK)

Head of Digital Infrastructure

Digital Marketing and Social Media Strategist with expertise in paid and organic social media (including RTB platforms, campaign management, optimisation and integrated digital engagement strategies).

Fluidra (Spain)

Intranet & Internal Communications Manager

Company Culture and Employer Branding

Brussels Airlines (Belgium)

Social Media Manager


Head of External Market Communications and PR

Global responsibility for market communications, communications strategy and public relations for the group.

Legal & General (UK)

Director Internal Communications

Advatera (Austria)


Moderator des Advatera Netzwerkes

Exclusive cultural programme

Monday, after the workshops, the State Hall of the Austrian National Library will open exclusively for us for a guided tour, including the Beethoven exhibition. Afterwards all participants are invited to a dinner at the Glacis Beisl.

Image: Österreichische Nationalbibliothek/Hloch

Who Takes Part?

  • Digital managers; people who are responsible for digital initiatives in their organizations; communication managers; marketing managers; IT managers who drive digital projects from a business point of view.
  • Typical job titles: Head of Online Communications, Head of Marketing, Head of Digital, digital manager, Digital Manager, Head of Social Media, Social Media Manager, Marketing Manager, Lead Digital, …
  • Tickets are just available for practitioneers. Beside four selected sponsors vendors, agencies and consultants are not allowed to take part. The whole agenda is driven by practitioners. No vendor talks allowed.
  • Participants include managers from HP Inc., Brussels Airlines, SRG SSR, John Lewis, Beiersdorf, Hilti, Takeda, Novartis and many more.

A Vienna city palace from 1872

The conference takes place in the House of Engineers, a prestigious building built between 1870-1872, designed by Otto Thienemann. From a cultural historical point of view, the house is a building of strict historicism in the succession of Theophil Hansen. The entire house has been preserved in its original substance, both inside and out. Due to its valuable wall and ceiling decoration, the banqueting hall is the magnificent room of the building and, together with the adjoining rooms on the second floor, forms the ceremonial floor.

Don't miss the Digital Leadership Forum!