30 November 2022, 9.30 am – 4.00 pm
Angst+Pfister, Zürich, Switzerland
Alessandra De Bernardi Head of Marketing Digital Innovation, Angst+Pfister
Jannis Koasidis Global Digital Operations Director, Galderma
Serge Tumelero Marketing Manager, Roto Frank / Dachsystem-Technologie
Stauffer Linda Stauffer Digital Marketing Manager, GDI Gottlieb Duttweiler Institute
Knowledge sharing group for digital and marketing managers from Switzerland
Topics include:
«Content is King, Context is Queen», Marketing Manager, Serge Tumelero, Roto Frank
Content & Commerce in B2B: is integration really possible? Digital transformation insights at Angst+Pfister, Alessandra De Bernardi
SEO Websiteprüfung, Linda Stauffer, Digital Marketing Manager, GDI Gottlieb Duttweiler Institute (Forschungsinstitut)
Digital Leadership: Streamlining agency ecosystems, Jannis Koasidis, Galderma (Pharma)
Working in a large and/or multinational company means collaborating with agency partners across multiple areas: strategy and creative, media, websites & technology, social, SEO and more. This may mean tens or hundreds (!) of agencies worldwide working on global and local digital scopes. How to best navigate this ecosystem and ensure it’s streamlined and effective? Based on my experience at Galderma, Bayer, and also global and local agencies, I will share best practices on how to design this ecosystem, ensure the right partners and manage them in a way that results in great work at an acceptable cost.
From Conversational Commerce to Zero-Party Data: What 2023 means for digital transformation and marketing.
Workshop: Gaining better credibility and increasing customer loyalty
As always: lots of time for open discussions
As always: open discussions to discuss your current challenges in a trusted and confidential atmosphere with colleagues in similar job roles from other organizations and industries. Fully sales-free, with no agencies and no consultants.
Sign-up for this in-person meeting
Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the group, only if space is available. Please sign-up and we will let you know. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. This is an on-site meeting at Angst+Pfister in Zürich.