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Peter ErniHarness the power of AI for modern Content Marketing with Reception Marketing strategies to activate your target audience when and where they are most receptive to your marketing messages.
Peter Erni is an entrepreneur and expert in strategic content and social media marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published a case study on Reception Marketing in Essentials of Modern Marketing by Philip Kotler´s latest book. It shows how you can cut media costs by a factor of 10 and reduce the cost of internal and agency resources by a factor of five, while generating more business impact.
Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the knowledge sharing group. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. If you want to sign-up for multiple sessions in one step, please click here.
Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.