Advatera Online Sessions

Meryem Riahi
Deputy Head additional business & distribution (+Social Media and Content Manager bis Mai 2021), NZZ (Neue Züricher Zeitung)

• Case Study: Influencer Marketing
• NZZ Case Study – Vinothek – die Marke 360-Grad erlebbar machen mit Einbindung der Redaktion, der Marketingabteilung und den Zusatzgeschäften, Meryem Riahi, Deputy Head additional business & distribution (+Social Media and Content Manager bis Mai 2021), NZZ (Neue Züricher Zeitung)
• sowie offene Diskussionen und Netzwerken

Jan Bickel
Manager International Marketing Communications, Canon

Mareike Braun
Program Manager Digitalization, Linde Engineering

Nanna Thiele
Head of Digitalization, Linde Engineering

• Penguinstrategy – We jump, you follow, Mareike Braun & Nanna Thiele, Linde GmbH
• Case Study Canon, Jan Bickel, Canon
• sowie offene Diskussionen und Netzwerken

Séverine Degée
Chargée de communication interne, Caritas international

Anne-Sophie Noël
Corporate & Internal Communication Manager, Partena Professional

Maaike Van Hoecke
Internal Communications, Stad Brugge

• "Creation of a new internal communication channel in a context of organizational transformation and Covid-19 crisis." For any communicator, the Covid-19 crisis has led to a deep reflection on how to communicate. One of the challenges of internal communication has always been how to support and strengthen the connection between the employee to the organization (strategy & people). In my company,Partena Professional, the Covid-19 crisis will be coupled with a profound transformation of the organisation from the pyramid organisational model to collaborative governance. In a period of crisis and transformation, internal communication will have a key role to play in keeping everyone on board, giving meaning to the transformation, and maintaining the social link despite the physical distance. It is in this context that we have created a corporate radio and television station unlike any other, Anne-Sophie Noël, Partena Professional
• "Corporate journalism as a strategy to create internal engagement and connection.", Maaike Van Hoecke, Stad Brugge
• "Digital Happy Hours and Secret Santa and which tools we used to make them happen.", Séverine Degée, Caritas International
• Open discussions and networking

Danielle Bryant
Head of People Science, Quan

Katya Stepanova
Well-being program manager, Quan

Did you know that it is predicted that 56% of employees will burn out within the next 6 months if they do not receive support? Meanwhile, companies are busy providing generic solutions – a fruit box here, an ergonomic chair there, and giving managers instructions to have more one-on-one conversations. But how do we know if any of these interventions are actually improving well-being?
The truth is that there are more than 150 dimensions contributing to a person’s well-being. The market is saturated with solutions targeting dimensions we all know about: sleep, nutrition, fitness. But many of them don’t actually tackle the underlying problems.

It’s time to demystify well-being – so that people are more self-aware and are able to execute self-care in order to improve their work and personal lives.

We will address:

• Recent statistics about employee well-being and productivity (impact of Covid 19 and remote working)
• Introduction to the Quan well-being framework – a science-based holistic approach looking at dimensions across both personal and work-life: Mind, Body, Meaning, Social connectedness and Self-fulfilment
• What leaders can do to recognize stress signs in their teams
• What leaders can do to create the right context to create thriving teams

Thomas Maeder
Digital Workplace, Social Collaboration und Digital Employee Experience expert, rethink digital

SharePoint Modern vs Classic – everything you need to know to create a state-of-the-art Intranet/Digital Employee Experience with out of the box capabilities of SharePoint Online.

Michaela Bruckner
Senior Digital Marketing Manager, SDK - Süddeutsche Krankenversicherung a.G.

Das Erreichen von Unternehmens- und Marketingzielen hängt stark von Kundenentscheidungen ab. Kunden treffen (Kauf-) Entscheidungen meist jedoch nicht rational, sondern intuitiv. Grundlage dafür sind unbewusste Verhaltensmuster – die Behavior Patterns – anhand derer man nicht nur Websites sondern auch weitere Touchpoints so optimieren kann, dass das (Kauf-)Verhalten von Menschen positiv beeinflusst wird. Wer sie kennt und versteht, kann sie als sinnvolles Marketinginstrument und Wachstumshebel einsetzen um damit gezielt zum Kauf zu motivieren.

Varun Nagalia
Global Director - HR Systems & Employee Experience Applications, Unilever

Unlocking employee productivity and experience with enterprise chatbot