👋 Hi there! Did you attend the Digital Leadership Forum earlier this month?
Here you can find the recordings and the session material… 

Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Advatera Online Sessions

All live sessions take place in a confidential setting to enable open discussions. After sign-up you will recieve about 2 weeks before the meeting a calendar invite with the link to the online meeting tool.

Social Intranet Demo: The Co-operative Bank

Online Session English speaking
28 October 2020, 1.00 pm – 2.00 pm (London time)

With Laura Jones, Intranet Manager at The Co-operative Bank

Social Intranet Live Demo: We’ve seen a big up take in colleagues writing blogs and interacting with each other on our intranet over the last few months particularly during lockdown it’s been a great way to interact and keep in touch. Will be good to share how we’ve built an open and honest culture on our intranet since it went live in Aug 2019, we’ve had some colleagues share some really personal stories about how lockdown has affected them, posts about the black lives matter campaign and most recently redundancies and restructures.

Successful digital marketing campaigns from start to finish: The 5 Ws. By Seema Aggerwal.

Online Session English speaking
29 October 2020, 12.00 pm – 1.00 pm (London time)

The 5Ws, which is a structure to promote team discussion and answer important questions when planning a digital campaign.

Seema led digital transformation projects in the public sector, financial services and education and has been instrumental in launching and growing the digital arm of businesses within media and entertainment. She took a major special reports publisher for The Times newspaper online and later went on to drive the UK digital strategy to launch Disney Theatrical Group’s Aladdin the Musical into London’s West End. Seema is lecturer at the University of the Arts in London.

Social Media Marketing: increasing gap between organic content performance and paid content performance

Online Session English speaking
30 October 2020, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

We will discuss the increasing gap between organic content performance and paid content performance on basis of some concrete examples.

Lennart Crossley coordinates social media advertising, channel, community and distribution at Swiss Life Germany.

AI strategies for large size organizations. With Allan Benassi.

Online Session English speaking
2 November 2020, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Allan Benassi is Global Lead Architect in Engineering, Data, AI, Software, Cloud, Security at Aegon, one of the world's leading companies in the life insurance sector.

Digitale Eventkonzepte in Unternehmen – vom Schattendasein zu alternativlos. Mit Ines Martinak, OMV.

Online Session German speaking
4 November 2020, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Panel: Krisenkommunikation Flughafen Wien mit Peter Kleemann und Kommunikation mit Anspruchsgruppen bei Bauprojekten mit Andreas Neuhauser

Online Session German speaking
6 November 2020, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Microsoft Modern Sharepoint including News Targeting - Cargill Case Study

Online Session English speaking
18 November 2020, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Cargill digital wokplace case study based on MS Sharepoint modern including news targeting.

Louise McGregor is driving development and adoption of a modern digital workplace for whole Cargill.

Social Media Influencer Relations - Zooplus case study with Sarah Sunderbrink

Online Session English speaking
23 November 2020, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Zooplus recently implemented new measure for influencer relations into their social media ecosystem.

Knallige Kurzgeschichten für Berufseinsteiger. Eine Meme-Kampagne zu neuen Jobs bei Wien Energie.

Online Session German speaking
24 November 2020, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Mit Theresa Teufel, Kommunikationsmanagement bei Wien Energie.

Internal Comms Case Studies

Online Session English speaking
1 December 2020, 1.00 pm – 2.30 pm (Amsterdam/Berlin/Vienna/Zurich)

Online gatering for internal comms managers with the following case studies:

- Internal comms in challenging times - while preparing for an IPO. Teamviewer case study by Dorothy Fohtung

- Employee app case study by Pelloni Larissa, Hirslanden Kliniken

Krisen- und Change-Kommunikation: Krisenkommunikation am Flughafen Wien (Peter Kleemann) und Kommunikation mit Anspruchsgruppen bei Bauprojekten (Andreas Neuhauser)

Online Session German speaking
2 December 2020, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Krisen- und Change-Kommunikation:
Krisenkommunikation am Flughafen Wien (Peter Kleemann)
Kommunikation mit Anspruchsgruppen bei Bauprojekten (Andreas Neuhauser)

Meetingdatum vorläufig! Bitte anmelden, wir informieren dann.

Stiegl Social Media Case Study: Einfluss von Community Management auf Produktabsatz

Online Session German speaking
18 January 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Wie authentisches und ehrliches Feedback der Community auf den Absatz unseres Neuproduktes einzahlt, oder auch nicht. Mit Alicia Edenhauser, Digitale Kommunikation, Stiegl Media-Haus bei der Stieglbrauerei zu Salzburg.

Newsletter campaign performance optimization

Online Session English speaking
19 January 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Case study by Ashley Coidan, Head of Web and Email Communications at University of Cambridge, followed by a discussion

Making the world of work more fun - Agile Mindset & New Work

Online Session English speaking
20 January 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

With Tobias Ludwig, Agile Coach/ Certified Scrum Master at Allianz Global Investors

Unternehmenskultur durch neue Kommunikations(platt)formen stärken

Online Session German speaking
25 January 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Mit Grazia Grassi, Leiterin Unternehmenskommunikation bei Denner AG.

Intranet take-over on mental health

Online Session English speaking
27 January 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

With Elena Cerescu, Internal Communications Portfolio Manager, Inclusion, Mental Health and Community Engagement at ICRC.

Digital transformation in sports, in Formula 1: Fan experience, content and innovation

Online Session English speaking
8 February 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

With Pedro Cebrian, Digital Manager at Alfa Romeo Racing

Run Wild: How to tackle corporate social responsibility on social media

Online Session English speaking
9 February 2021, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)

Case study: Our current campaign at the moment with many marketing & tracking partners; you can find an overview of the campaign here. By Amanda McGilvray, Head of Social Media Marketing at Runtastic.

Please bookmark the page, further topics will be added regularly.

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