Session: Company Culture and Employer Branding
How to launch a company values strategy that adapts the communication to the different stakeholders and values the important role employer branding plays in company culture, brand awareness and talent acquisition.
The increasing sophistication of communications techniques, plus the data mapping capabilities afforded to today’s business world, offer a target rich environment for marketeers – and, in particular, the segment often now branded pursuit marketing. The daily pace of development continues at breakneck speed, so in his talk, Julian will be outlining why modern capabilities are no substitute for a lack of understanding and he will draw parallels between adventure travel and successful marketing, while also demonstrating why assumption is the mother of all disappointment. As a scuba diver, his communications advice is based on the life-saving pre-dive briefing – fail to plan, plan to fail.
About Claudia Rodriguez
Expert in Marketing and Communications with 15 years’ experience working in both large corporations and agencies. Passionate about people, strategy and out-of-the box thinking.