From Smart AI Tools to Agentic AI: Exploring the Future of Communications

From simple automations to truly adaptive systems — what does the future of AI in corporate communications look like? This interactive session explores the spectrum of AI-enhanced workflows, starting with today’s pseudo-agents and moving toward the emerging paradigm of agentic AI.

While many vendors already market their tools as “AI agents,” most solutions today are far from autonomous. We’ll unpack what agentic AI really means, why it matters, and what steps communication teams can take now to experiment with more intelligent, flexible workflows — without falling for the hype.

Real-world examples, early prototypes, and practical discussion will help ground the topic and spark ideas for your own team’s AI evolution.