Vor-Ort Treffen in Basel English speaking

Digital Managers Switzerland – Internal and External Leadership

20. April 2023, 9:30 – 16:00
FHNW, Basel, Switzerland
Claude Chassot
Digital Transformation Leader Trimble Construction, sr. Director, Trimble Inc.
Isabelle Wymann
Digital Marketing Manager, Basel Area Business & Innovation
Martina Dalla Vecchia
E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership, FHNW

Cultivating successful digital initiatives and nurturing strong relationships with customers and partners, while also promoting internal leadership through modern digital workplaces and transformative organizational culture. Knowledge sharing group meeting for experienced digital, marketing and comms managers from Switzerland.

  • Use of AI, especially ChatGPT-4, in corporate content production and business process optimization
    • Navigating the AI Revolution: What it Means for the Future of Internal and External Communications
    • Risks and potential of using LLM (large language models)
  • Leading digital – building winning teams
    • Implementing agile methodologies and frameworks in digital management
    • Methods for encouraging a culture of digital innovation and continuous learning
    • Fostering diversity, equity, and inclusion in digital leadership and teams
  • Basel Area’s SEO journey, How they went from technical SEO and content production to an in-house SEO team. Some challenges, achievements, and key learning by Isabelle Wymann, Digital Marketing Manager
  • Digital Transformation; #Simplifying the Trimble experience, Claude Chassot, Digital Transformation Leader, Trimble Inc. Reimagining customer experiences, operational processes, and underlying technologies so they work seamlessly across industries. Putting the customer at the center through shifting business models and instituting cultural change across the company.
  • Discussion: Effective use of data analytics and business intelligence tools for decision-making
  • As always: bring your topics along, we have plenty of time for open discussions

Due to participation of members from the Geneva area, the meeting might be in English. For all workshops there will be also German groups.


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Die Teilnahme für Advatera-Mitglieder ist selbstverständlich ohne zusätzliche Kosten. Gäste sind einmalig willkommen, um die Gruppe kennenzulernen, sofern Platz vorhanden ist. Bitte melden Sie sich an, wir geben Ihnen dann Bescheid. Werbefreies Treffen, bitte keine Anmeldungen von Agenturen, Beratern und Verkäufern. Vor-Ort-Treffen bei FHNW in Basel.