Building the Allianz Direct brand by using social media for branding and sales

The campaign Youp will present is realizing +120 million (low cost) brand impressions with GIF’s and stickers. Whether you’re on Slack, Instagram Stories or WhatsApp; GIF’s and Stickers are booming! In this session, Allianz Direct will give you their approach, tips and learnings on developing a successful branded GIF and Sticker strategy.