Digital Leadership Forum · AI · Comms · Marketing · Corporate Culture · Boutique Conference
Join us for a boutique conference in Vienna and online.
Two days full of inspiring workshops, thought-provoking talks, engaging discussions, and curated side events — all centered around on how to lead AI-driven change with clarity and purpose.
Together, we’ll explore digital transformation, digital communications, the future of hybrid work, social media, digital equality, corporate culture, and leadership in the age of AI.
The conference takes place at the Haus der Ingenieure, a traditional city palace in the heart of Vienna. Most sessions are also available online, so you can join from wherever you are.
Global Communications manager Global Supply Chain, Europe
What excites me most about my role is the chance to shape impactful communication strategies that connect with diverse audiences. I love transforming complex ideas into engaging messages and fostering employee engagement through dynamic events. Seeing the tangible results of my efforts energizes me every day!
Internal Communications Manager
Dale Brodie is an expert in internal communications and creative brand content, specializing in engaging storytelling, design, and event management.
Moderator
Expert in enterprise information management and business process optimization
Senior Regional Communications Manager Europe
What energizes me most about my work is collaborating with passionate, diverse people from around the globe who share a deep love for forests and nature. The other important aspect is the thrill of learning something new every day.
Guy Van Leemput is an expert in digital workplaces and intranet solutions, leading the ValueIntranet Community of Practice in Belgium and advising organizations on effective communication and technology strategies.
Expertin für Prozessmanagement, digitale Transformation und strategische Kommunikation mit Fokus auf Effizienzsteigerung und Innovation.
Social Media Lead, Europe, Central Asia and the Middle East
Kanzy Khafagy is a digital storyteller with 13+ years of experience in creating campaigns that connect, inspire, and drive change.
Her work spans continents, cultures, and causes — always rooted in purpose and impact.
Regional Director Marketing & Communications
Marketing Communications Specialist
The quote that resonates with her: “Innovation means starting from customers’ experience towards the product, not the other way around”. Her perspective embraces the idea that customer-centricity, allows marketers to build genuine connections, foster loyalty, and ultimately drive sustainable innovation that resonates deeply with the audience.
Internal & External Communication Specialist
To me, communication is more than a profession — it’s a true passion. I see it as a creative space to generate real impact. What excites me most are projects where I can strategically integrate different tools and approaches to achieve meaningful, measurable outcomes.
Social Media Manager
I love finding creative ways to make complex industrial topics feel more human and relatable. Turning packaging and paper into engaging stories on social media isn’t just fun – it’s the kind of creative challenge I really thrive on. For me, great B2B communication always comes down to a mix of strategy, authenticity and a bit of humour.
Senior Communications Manager - Digital Customer Experience
Nicolas loves translating complex technical topics through impactful campaigns, personal narratives, and digital innovation. Helping digital leaders feel understand, seen, heard, and connected - whether voices from diverse backgrounds shine is what drives him every day.
Global Head of Corporate Communications
Oliver views corporate communications as a strategic function rather than just a service provider. Since 2017, he has been driving the transformation process at the DMK Group, following leadership roles in communications at AB InBev and Berentzen Group AG. He is known for his unconventional yet clear approach.
CEO, Author and Lecturer
Peter Erni is an entrepreneur and expert in strategic content and social media marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published recently a case study on Reception Marketing in Essentials of Modern Marketing by Philip Kotler.
Digital Marketing Manager
Head of Social & Influencer Marketing
Her heart beats for stories with substance and emotions – for over 12 years, she has been crafting social media success stories for FMCG brands, pizza & pasta, and dogs & cats, both for agencies and corporates.
Communications Director
No day is like the other. I want my communication to make a difference for the audience. Sometimes this fine line can be a single word. That fascinates me about my job.
Social Media Manager
The best part of my job is exploring London and meeting people from different teams - every day is different, and that keeps things exciting.
Corporate Communications Specialist
Head of Internal Communication
I’m passionate about connecting people through meaningful communication. Helping leaders inspire their teams and seeing the real impact of internal comms on business results – that’s what keeps me going.
Corporate Newsroom: Head of Content & Editor-in-chief, Group Media Spokesperson
As a story teller, she loves language, graphic design, problem solving, learning something new every day. Illustrating, protecting and defending a complex product or service she has learnt to understand and appreciate. Working in a global B2B environment can be demanding at times, and she thrives on it.
Moderator
Moderator of the Advatera community of practice
Director Group Corporate Brand & Communications
To him, “Communication is the key to EVERYTHING”
Human Resources Manager
Many digital transformations fail, mainly because of the lack of a proper strategy. This results in no or little effort on executing the strategy.
In this masterclass you will learn how to execute your digital strategy for digital transformation success. You will get the instruments to define, share, execute, measure, and improve a digital strategy.
Join this workshop to explore how generative AI is moving beyond experimentation and becoming a core part of business operations in marketing and communications. We’ll look at how AI copilots, custom agents, and task automation are already reshaping marketing, communications, and customer engagement—shifting from one-off tools to embedded, strategic capabilities.
You’ll gain insight into the evolution from generic AI models to efficient, domain-specific systems that integrate directly into everyday workflows. As the EU AI Act sets new standards for transparency and responsibility, we’ll unpack what it means to build ethical, trustworthy AI—putting “Human in the Loop” at the center of smart automation.
We’ll also discuss how to work with AI when data is limited or sensitive, how to spot realistic use cases in your team, and how to lead the cultural shift toward human–AI collaboration—where creativity, empathy, and strategic thinking remain irreplaceably human.
Visit of the museum Unteres Belvedere.
Reception Marketing: Transitioning from Campaign-Based to Always-On Marketing for Cost Efficiency and Results
Human in the Loop: Integrating Generative AI with Human Leadership
Building Engaged and Reslilient Communities
Hybrid Work: Mantaining Corporate Culture and Employee Engagement Online
Leveraging AI for Enhanced Customer Experience
B2B Campaigns in Social Media
Self-Management in Comms: Coping with the “Always On” Paradigm in the Age of AI
…
This session explores the nuances of leadership communication through real-world examples and personal insights gained from working closely with executive teams. Attendees will gain practical tools and key takeaways that foster trust, enhance team alignment, and support effective change through strategic communication.
Susanne Richter from MKS will take you through the strategies and tools she applied to elevate manager communication within the company she works for. This session offers actionable tips and hands-on experience, highlighting the journey of learning and adapting to foster a well-informed, motivated workforce.
Driving change in a conservative industry is a challenge. This talk will showcase how the DMK Group communicates internal values and leverages change management campaigns to inspire employees for transformation and make them more resilient to external influences.
In this era of AI, digital inclusion isn’t just about access to technology—it’s about making sure no one’s left behind as the world moves forward. Because if AI is shaping our future, everyone deserves a voice in how it’s built and used.
In this practical session, we will explore the fundamental elements of crisis communication. Learn what to prepare and have on hand to effectively and confidently navigate difficult situations, and ensure your organization is ready to respond when the going gets tough.
Agenda and locations subject to changes
Register below for the Digital Leadership Forum November 3-4, 2025. The conference is held at House of Engineers, a prestigious Viennese city palace.
Included in the ticket are both days of workshops and sessions as well as a cultural side event and dinner on Monday evening, catering for both days and the get-together after the conference on Tuesday.
Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.
Address of conference venue:
Haus der Ingenieure (House of engineers)