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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Moderated Roundtable Discussions

04.11.2025, 8.45 a.m. – 9.30 a.m. CET

Reception Marketing: Transitioning from Campaign-Based to Always-On Marketing for Cost Efficiency and Results

Human in the Loop: Integrating Generative AI with Human Leadership

Community-building across teams

Hybrid Work: Mantaining Corporate Culture and Employee Engagement Online

The Great Communication Sickness: How to Combat Message Fatigue in the Age of Information Overload

When AI Answers Directly: What Happens to our Visibility?

AI Image Generation – What today’s models can (and can’t) do. Bring your headshot!

Self-Management in Comms: Coping with the “Always On” Paradigm in the Age of AI

From CVs to real-world skills: navigating career transitions and the changing role of the communications manager in 2025.

Where We Stand with AI-Driven Marketing Automation — and the Road Forward

Judith Pinkas
Peter Erni
Diana Kijauskaitė
Zsuzsanna Fentor
Melanie Pisek
Daniel Molnar
Zina Hanesová
Erik Hartman
Marie-Christine Hoffelner
Felicitas Kilga