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AI Use Case

Executive Writing Style Assistant

Creates first drafts for internal and social media communication in the documented writing and communication style of a specific executive.

Executive communication should reflect how the individual executive actually communicates, rather than sounding like a generic AI text. An Executive Writing Style Assistant uses approved speeches, articles, interviews, social media posts and documented communication preferences to create suitable first drafts.

A separate profile is created for each executive. It describes their typical vocabulary, tone, sentence structure, preferred arguments and expressions to avoid. Given the same briefing, the assistants can therefore produce distinctly different drafts for different executives.

The assistant can support CEO messages, intranet articles, speeches, social media posts and other leadership communication. The communications team remains responsible for factual accuracy, sensitive statements and final approval.

Painpoints

AI-generated drafts often sound generic
Each executive communicates differently
Capturing an executive’s personal style requires experience
Style knowledge often resides with individual communication managers
Drafts require several revision rounds
Communication can become inconsistent across channels
New team members need time to learn individual preferences

Goals

Create credible first drafts in each executive’s style
Preserve differences between individual executives
Reduce drafting time and revision rounds
Make existing style knowledge reusable
Maintain consistency across channels
Help new communication team members produce suitable drafts
Keep factual and editorial control with the communications team

Risks

The assistant may invent opinions or personal positions
Poor source material may produce an inaccurate style profile
Outdated profiles may no longer reflect the executive
Confidential or personal information could be exposed
Profiles for different executives could be confused
Excessive imitation may make texts feel artificial
Sensitive communication could receive insufficient human review

Implementation Idea

Collect 10–20 representative texts from the executive, such as speeches, intranet messages, LinkedIn posts and interviews
Include only texts that genuinely reflect the executive’s own communication style
Analyse the material for tone, vocabulary, sentence length, structure, typical arguments and recurring expressions
Generate a reusable Executive Writing Profile from this analysis
Structure the profile as clear instructions: “Write like this”, “Avoid this”, “Typical wording” and “Never invent”
Add 3–5 annotated examples showing why a text is or is not representative
Save the profile as a downloadable skill that can be used in ChatGPT or Claude
Implement the same profile as the instructions and knowledge base of a simple agent in Microsoft Copilot
Create a separate profile and assistant for each executive
Ask users to provide the current facts, key messages, target audience, channel and desired outcome for every assignment
Let the assistant first identify missing or uncertain information before drafting
Generate a first draft plus a short explanation of how it reflects the executive’s style
Add a final check comparing the draft with the writing profile and flagging invented positions or unsupported claims
Require communications-team review and executive approval before publication
Update the profile when new representative texts or changed communication preferences become available

Advatera Community Examples

NETZSCH has developed separate text assistants, internally referred to as “CEO GPTs,” for different members of its executive team.

Each assistant uses information about the executive’s personality, communication style, professional background, leadership relationships and communication preferences. Given the same briefing, the assistants produce distinctly different drafts for the respective executives.