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Press Release Writing Assistant

Turns an approved briefing, facts and quotes into a structured press release draft that follows the organisation’s writing style and media relations standards.

Writing a press release requires more than asking an AI tool to produce an announcement. The writer must understand what is genuinely newsworthy, establish a clear angle, preserve confirmed facts and quotes, and structure the information for journalists.

A Press Release Writing Assistant creates a first draft from an approved briefing and supporting source material. It can propose headlines, formulate the lead, structure the release, integrate quotes and prepare standard elements such as boilerplate and media contact information.

The assistant follows the organisation’s writing style, terminology and press-release format. It should identify missing information before writing and must never invent facts, quotations or executive positions.

The result remains a draft. A communications professional reviews the news angle, verifies every factual statement and approves the final release.

Painpoints

  • Press releases often begin with incomplete or unstructured briefings
  • Writers spend time extracting facts from background documents
  • Drafts may lack a clear news angle
  • Important information is buried too far down in the text
  • Press-release structures vary between authors and departments
  • Corporate language and terminology are applied inconsistently
  • Quotes can sound generic or unlike the attributed person
  • Figures, dates and names must be checked manually
  • Boilerplates and media contact details are repeatedly copied
  • General AI tools may invent facts, claims or quotations
  • Several editing rounds are required before approval

Goals

  • Create a strong first draft from approved information
  • Reduce the time required for routine press-release production
  • Establish the news angle before drafting
  • Apply a consistent press-release structure
  • Preserve confirmed facts, figures, names and dates
  • Integrate approved quotes without changing their meaning
  • Follow corporate language and media relations guidelines
  • Identify missing or contradictory information early
  • Support less experienced writers without removing editorial responsibility
  • Keep final review and approval with the communications team

Risks

  • The assistant may overstate the news value
  • Missing information may be filled with invented details
  • Generated quotations may be attributed to real people without approval
  • Facts, figures or dates may be changed during rewriting
  • Corporate claims may lack sufficient evidence
  • Sensitive information may be included unintentionally
  • The draft may sound formulaic or promotional
  • Important legal or regulatory wording may be altered
  • Writers may trust a polished draft without checking the sources
  • Confidential information could be entered into an unapproved AI tool

Implementation Idea

  • Collect a small set of good, current press releases, together with writing guidelines, approved terminology, boilerplate and formatting rules
  • Turn these materials into a reusable writing skill or simple assistant in an approved AI tool
  • Create a short briefing template covering the announcement, news angle, audiences, confirmed facts, key messages, quotes, dates, sources and media contact
  • Ask the assistant to flag missing or contradictory information before writing
  • Require it to use only the briefing and provided sources, and never invent facts, figures, claims or quotations
  • Let it suggest several news angles and headlines before creating the full draft
  • Ask it to cite the source of important facts and run a final check against the source material
  • Have the final release reviewed and approved by a communications professional, with additional legal or management approval where necessary

A general-purpose tool such as ChatGPT, Claude or Microsoft Copilot is sufficient for a first version. A shared assistant or Copilot agent or Skill becomes useful when the same centrally maintained instructions and examples should be available to the entire communications team.

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