English speaking
11. März 2026, 9:30 - 16:00
(Amsterdam/Berlin/Vienna/Zurich)
ASSA ABLOY, Richterswil,
Switzerland
Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.
- Learners in the Lead: Developing A TikTok Project with the collaboration of Marketing & HR at Assa Abloy – Noemi Humm
- The presentation introduces the TikTok project, which was launched in 2025 and is primarily led by learners in close collaboration with the Marketing and HR departments. It covers the entire project management process, highlights the partnership with Yousty (the apprenticeship platform), and provides insights into how the videos are planned, produced, and filmed.
- CEO thought leadership on social media at Empa – Amanda Caracas
- A practical case study on establishing and growing a CEO’s LinkedIn presence, outlining the tactics, content strategy, and positioning approach used to develop authentic and influential thought leadership.
- From Mailbox to Feed: Navigating the digital evolution of fundraising campaigns at Schweizer Berghilfe – Nicole Lutz
- This talk explores the orchestration of omni-channel fundraising campaigns, combining online and offline strategies — while highlighting the digital challenges NGOs face, especially when the majority of donations still come from traditional direct mail.
- The power of storytelling in digital communications – Suzannah Richard
- Why human‑centered storytelling cuts through noise on social and digital channels
- AI-Agents: Where first true Autonomy might evolve and where it is 'just' Automation. Use of AI-Agents in the own job.
- Discussion and examples from the group: Where we stand on AI – A candid check-in for marketing & communications leaders in 2026 – what’s working, what’s hype, and what to do next.
- Social media platforms strategy in 2026.
- Bring you challenges to discuss them with the group
Online Session
English speaking
16. Juni 2026, 11:00 - 12:00
(Amsterdam/Berlin/Vienna/Zurich)
A practical case study on how Amanda has established and grown a CEO’s LinkedIn presence, outlining the tactics, content strategy, and positioning approach used to develop authentic and influential thought leadership.
