Advatera

👋  

Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Annabelle Atchison

IONOS 
Head of Communications & Product Marketing

Annabelle Atchison hat bei diesen Terminen vorgetragen:

Interne & Externe Kommunikation - Berlin

German speaking
26. November 2025, 9:30 - 15:30 (Amsterdam/Berlin/Vienna/Zurich)
Enpact e.V., Berlin, Germany

Wissensaustausch für Kommunikator:innen aus der internen und externen Kommunikation der Region Berlin. Ein Teil des Meetings findet aufgrund internationaler Gäste auf Englisch statt. Pausengespräche, Arbeits- und Diskussionsgruppen sind natürlich auch in Deutsch.

  • Insights and open discussion on: Cause Driven Campaigns by Salma Nassar, Senior Communications Manager at Enpact
  • From Hype to Craft – Creating Marketing Momentum with AI by Annabelle Atchison, Head of Communications & Product Marketing at IONOS
    • How IONOS Supplies 10 Brands in 18 Countries with AI-Supported Content – Limits & Learnings

  • AI Photoshoots & New Image Production

    How AI-based image generation is transforming communication work, including a live demo with Google Gemini Flash 2.5.

    • Combining real photography and AI for more efficient campaigns.

    • Criticism of Coca-Cola’s AI Christmas campaign as an example of potential reputational risks.

  • Organic Reach Through Community-Driven Content

    What currently works on social media, which formats generate reach, and how to activate communities.

    • Best practices from different organizations.

    • Reactions, engagement, and authentic content.

  • Communication in 2026 – What Will Work, What Won’t

    Which trends are expected in internal and external communication, and how channels and formats will evolve.

    • The importance of new formats such as the upcoming ads in ChatGPT.

    • Strategic implications for content, processes, and stakeholder communication.

Shapers of AI: From Hype to Craft - Creating Marketing Momentum with AI

Online Session English speaking
17. März 2026, 13:00 - 14:00 (Amsterdam/Berlin/Vienna/Zurich)

From Hype to Craft – Creating Marketing Momentum with AI | Annabelle Atchison, Head of Communications & Product Marketing at IONOS

Annabelle shows how IONOS supplies 10 brands in 18 countries with AI-supported content, insights on limits and learnings.