Peter Erni

As marketing evolves with big data, algorithms, and AI, Reception Marketing is emerging as a game-changer. Prof. Philip Kotler, a world-renowned economist known as the “father of modern marketing” whose work has popularized the “4 Ps of marketing” (product, price, place and promotion), featured our case study in his latest book and highlighted its transformative potential. A key insight and principle: random data leads to random results. Discover how you can systematically build and use your own marketing and communications data – quickly and effectively.