18 + 19 September · Vienna · hybrid conference · 10th Edition
Digital Leadership Forum 2023
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Digital Leadership Forum · Digital Comms · Corporate Culture · Boutique Conference
Digital Leadership Forum
Digital Communications, Corporate Culture & Digital Transformation
Join us for a boutique conference in Vienna and online.
Two days full of inspiring workshops, talks, discussions and side events on digital transformation, digital communications, future of hybrid work, digital equality, social media, corporate culture and leadership. The conference will be held in the Haus der Ingenieure, a traditional city palace, in the center of Vienna. Most sessions can also be attended online.
Digital Leadership Forum · 18 + 19 September 2023
Speakers
Adriaan Bloem
Radagio (Spain)
Digital expert, speaker, author
Managing web and digital projects
Andras Spiegel
Stellantis (Austria)
E-Commerce Global Process Manager
Sales/marketing expert including digital transformation, customer experience, lead management. Result-driven & strategic, he has multi-country work experiences.
Bardha Azari
George C. Marshall European Center for Security Studies (Germany)
Director of Strategic Communication
Seasoned professional with extensive global communication experience in the American, European and African theaters. Specialized focus in strategic planning, development and implementation of external communications that support access to target audiences and influence key stakeholders. The following quote resonates with her "There are three truths: my truth, your truth and the truth".
Caroline Rheubottom
Intuit (UK)
Senior Manager Internal Communications
Claudio Corvaglia
Georg Fischer (Switzerland)
Social Media Manager
With passion and focus, he likes to simplify messages and craft new formats that suit the target audiences.
He believes that "What happens on Instagram stays on Instagram", the IG-only content is not only about making this channel special, it's about making our social media portfolio richer.
Delphine Bradshaw-Nguyen
Medtronic (Switzerland)
EMEA E-Commerce Customer experience manager
She is passionate about transforming businesses using Digital and corporate change.
Erik Hartman
TIMAF (Netherlands)
Moderator and trainer
Expert in enterprise information management and business process optimization
Felicity Sibindi
VSO (Voluntary Service Overseas) (Netherlands)
Senior Programme Manager
"Leadership: Building inclusive and diverse communities."
Felicity is an expert in positive transformation of communities. The following quote resonates with her “We are greater than, and greater for, the sum of us.” – Heather McGhee
Joerg Schudrowitz
BSH Home Appliances Group (Germany)
Social Media Lead Central Europe
For him, the line between feeling supported and feeling monitored is fluid, as technology continues to evolve and change the way we interact with information.
Kata Dudar
Continental (Hungary)
Employer Branding and Communications Specialist
Le Thuy Duong
Global VAT Compliance (Netherlands)
Marketing Communications Specialist
The quote “to stay relevant tomorrow, you need to invest today” resonates with her.
Marco Matti
Unilever (Switzerland)
Digital Commerce Lead Nutrition DACH (Germany, Austria, Switzerland)
Multilingual, he is a real digital expert and the following quote resonates with him “to stay relevant tomorrow, you need to invest today”.
Orsolya Eszterváry
PRETTL SWH group (Hungary)
Head of Global Communications
Multilingual expert in B2B and B2C marketing and communications in the global automotive sector.
Sharon Campbell
Trinity College Dublin (Ireland)
Deputy Head of Communications
A long expertise in social media and digital content, the following quote from David Bowie resonates with her “Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth. And when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting.”
Sven Fritzsche
Syngenta Group (Switzerland)
Head Brand, Partnerships and Digital
Engaging and committed communications professional, he belives in partnerships that inspire and can help to positively emotionalize a brand if used in communications in creative ways.
Tina Schmechel
Imperial College London (UK)
Alumni Communications and Digital Marketing Officer
As marketers, it’s hard not to get distracted by the latest trends and what seems to work well for other businesses. More often than not, leveraging your company’s core strengths is the better course of action. When it comes to long-term success, clear messaging and being true to your brand identity always trumps sales gimmicks.
Volker Grünauer
Advatera (Austria)
Moderator
Moderator des Advatera Netzwerkes
Agenda
Track A
Digital Leadership and Business Transformation
Digital Leadership and Business Transformation
Track B
Digital External Communications & Marketing
Digital External Communications & Marketing
Track C
Digital Internal Communications, Digital Workplace & Hybrid Work
Digital Internal Communications, Digital Workplace & Hybrid Work
Room A
Monday, Sep 18
12:30 pm – 1:00 pm CEST
Registration and Welcome
Marie Gonzalez, Advatera
Room A
Monday, Sep 18
1:00 pm – 1:05 pm CEST
Welcome by Volker Grünauer, conference chair
Volker Grünauer, Advatera
Room A
Monday, Sep 18
1:05 pm – 4:00 pm CEST
Workshop A
Room B
Monday, Sep 18
1:05 pm – 4:00 pm CEST
Workshop: how to make customer journeys
Le Thuy Duong, Global VAT Compliance
Room C
Monday, Sep 18
1:05 pm – 4:00 pm CEST
Workshop C
Monday, Sep 18
4:00 pm – 4:20 pm CEST
Walk to Austrian National Library
10-minutes walk to Austrian National Library.
Monday, Sep 18
4:20 pm – 5:30 pm CEST
Guided tour at National Library
The Austrian National Library in Vienna is one of the most beautiful libraries in the world. The Baroque Grand Hall houses over 200000 historic books on its richly decorated wooden shelves.
Monday, Sep 18
5:30 pm – 6:00 pm CEST
Walk to Glacis Beisl
15-minutes walk to Glacis Beisl
Monday, Sep 18
6:00 pm – 10:00 pm CEST
Dinner at Glacis Beisl
Room A
Tuesday, Sep 19
8:00 am – 9:00 am CEST
Good morning & Check-In
Marie Gonzalez, Advatera
Room A
Tuesday, Sep 19
8:45 am – 9:30 am CEST
Moderated Roundtable Discussion
Discuss your current challenges with colleagues from all over Europe. Roundtables include: Ever lost your customer's trust because of scammers, fakes and frauds? Find out how to control what's yours! Working with KPIs in internal comms Microsoft Viva – Employee Experience Platform vs. Intranet and Employee App Employee Wellbeing as key to success Employee Engagment Rountable Employee App AI content generation Social Media Trolls Showing clear ROI from digital marketing efforts Managing digital assets
Adriaan Bloem, Radagio
Room A
Tuesday, Sep 19
9:30 am – 9:45 am CEST
Digital Leadership – thoughts by conference chair Volker Grünauer
Volker Grünauer, Advatera
Room A
Tuesday, Sep 19
9:45 am – 10:30 am CEST
Keynote
Coming soon…
Room A
Tuesday, Sep 19
10:30 am – 11:00 am CEST
Break & Networking
Room A
Tuesday, Sep 19
11:00 am – 11:30 am CEST
Digital transformation KPIs - How do you measure success?
Delphine Bradshaw-Nguyen, Medtronic
Room B
Tuesday, Sep 19
11:00 am – 11:30 am CEST
Global Communication
Orsolya Eszterváry, PRETTL SWH group
Room A
Tuesday, Sep 19
11:30 am – 12:00 pm CEST
No going on the dark side: how to predict consumer needs and determine behaviour patterns based on app-usage data.
Wouldn’t it be great to replace cohort targeting with individual targeting?
Joerg Schudrowitz, BSH Home Appliances Group
Room B
Tuesday, Sep 19
11:30 am – 12:00 pm CEST
Managing online communities: let data be your guide
The majority of online communities are destined to fail. Whether it is due to a lack of staff, purpose, time or strategy, most platforms and forums appear to lose momentum the moment they are launched. Discover how a complete restructure of its online community driven by data and user feedback helped Imperial College London to (re)engage with its alumni. This session will also touch on how to avoid common mistakes and identify easy wins, helping you to set your online community up for success.
Tina Schmechel, Imperial College London
Room A
Tuesday, Sep 19
12:00 pm – 1:00 pm CEST
Lunch & Learn
Discuss your current digital challenges with participants from all over Europe
Room A
Tuesday, Sep 19
1:00 pm – 1:05 pm CEST
Afternoon opening thoughts by Volker Grünauer
Volker Grünauer, Advatera
Room A
Tuesday, Sep 19
1:05 pm – 1:50 pm CEST
Keynote: bringing Artificial Intelligence into business
Room A
Tuesday, Sep 19
2:00 pm – 2:30 pm CEST
Georg Fischer goes on Instagram
Why to go, when to go, how to go on Instagram. From strategy definition to post performance, let's see what is important to do in order to launch Instagram and let it grow.
Claudio Corvaglia, Georg Fischer
Room B
Tuesday, Sep 19
2:00 pm – 2:30 pm CEST
How Unilever improves the online shopper experience for its nutrition love brands?
Shopper needs are evolving quickly; to stay relevant for today’s and tomorrow’s nutrition shoppers, Unilever is rapidly developing it’s eCommerce business in DACH for beloved brands like Knorr, Hellmann’s and the Vegetarian Butcher. For instance, they are now present in Quick Commerce with rapid delivery, and they use global learnings to make our content convert – making it easier for shoppers to find the right product for their needs.
Marco Matti, Unilever
Room C
Tuesday, Sep 19
2:00 pm – 2:30 pm CEST
Leading into the Future
A deep dive into what it takes to build inclusive future-facing teams and digital communities that thrive on shared leadership, transparency, accountability and a sensitivity to everyone's cultural and contextual realities. A discussion on the nature of the current global shifts towards more feminist practices that challenge leaders to transform their approach from traditional corporate cultures to more flexible and sustainable methodologies for the best organisational outcomes.
Felicity Sibindi, VSO (Voluntary Service Overseas)
Room A
Tuesday, Sep 19
2:30 pm – 3:00 pm CEST
Break & Networking
Room B
Tuesday, Sep 19
3:30 pm – 4:00 pm CEST
#TrinityIsSocial
Sharon will talk about the University’s approach to social media management across a large public sector organisation, which involves, engaging with a range of divers external audiences, building relationships with current and prospective students, and fostering collaborative relationships with colleagues
Sharon Campbell, Trinity College Dublin
Room C
Tuesday, Sep 19
3:30 pm – 4:00 pm CEST
From one platform to multiple communities- the popularization of internal social media at Continental Hungary
Kata Dudar, Continental
Room A
Tuesday, Sep 19
4:00 pm – 4:30 pm CEST
Townhall - Summarizing the Conference
What did we learn today? A fun session which summarizes the learnings of the day.
Room A
Tuesday, Sep 19
4:30 pm – 7:00 pm CEST
Get-together, Networking, Wine and Good Food
Agenda and locations subject to changes
Read More
The 2-day conference was packed with learnings and great networking opportunities. I will sooo be there next year to watch another set of informative, engaging and entertaining presentations while networking with smart digital/content marketeers!
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The Digital Leadership Forum has been an incredibly valuable development opportunity for me and contributed lots towards my professional development. Incredibly well organised, superb networking and such a supportive and professional team. Highly recommended!
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Digital technology changes so fast... To help you learn best practices from quality professionals, Advatera is a great network. The Digital Leadership Forum is the highlight of the year too!
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Two days filled with insights & learnings & new connections. I didn't realise how much I missed taking part in face-to-face meet-ups until I set my foot in Vienna this week.
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Excellent time at the Digital Leadership Forum this week in Vienna, spoke to so many inspiring people from all over Europe and the bonus: a big "real-life" gathering at last! Great workshops & presentations all around but we further expanded our minds with a tour in the Albertina museum and some beautiful piano music for the closing.
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It was a well organized event with a great mix of valuable input, exchange and culture. #greate #event in a #beautiful #city 🚀❤️
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A very enjoyable conference with a good mix of practical case studies from companies and thought provoking ideas. Small enough (100-200) to meet most of the people and enjoy good conversations.
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The Advatera team did a great job bringing together a really interesting crowd! A reminder of why in-person events still matter: you learn as much from chats between sessions and over dinner as you do from the sessions themselves.
Monday evening we invite you to an exclusive guided tour of the Austrian National Library. Afterwards we meet for a get-together at Glacis Beisl, a traditional Viennese restaurant at Museumsquartier.
Picture: © Österreichische Nationalbibliothek/Hloch
Join us...
Register below for the Digital Leadership Forum on September 18-19, 2023. The hybrid conference is held at House of Engineers, a prestigious Viennese city palace, and can also be attended online.
Covid regulations: Since official Corona rules change regularly, they will be communicated to all on-site participants shortly before the event. Regardless of this, we ask everyone to act responsibly and in case of sickness or a positive test result, not to show up on-site but to participate online. There is a constant exchange of air via the ventilation system with fresh outside air. Hygienic measures are implemented.
Currently there are no specific restrictions on entering Austria from most countries, but please check with your airline and here.
Address of conference venue:
Haus der Ingenieure (House of engineers)
Eschenbachgasse 9
1010 Vienna
Advatera
Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.
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