Digital Leadership Forum · Digital Comms · Corporate Culture · Boutique Conference

18 + 19 September · Vienna · hybrid conference · 10th Edition

Digital Leadership Forum 2023

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Digital Communications, Corporate Culture & Digital Transformation in the era of the rise of AI

Join us for a boutique conference in Vienna and online.

Two days full of inspiring workshops, talks, discussions and side events on digital transformation, the use of AI, digital communications,  future of hybrid work, digital equality, social media, corporate culture and leadership. The conference will be held in the Haus der Ingenieure, a traditional city palace, in the center of Vienna. Most sessions can also be attended online.

Digital Leadership Forum · 18 + 19 September 2023

Speakers

Adriaan Bloem, Radagio
Adriaan Bloem
Radagio (Spain)

Digital expert, speaker, author

Managing web and digital projects

Andras Spiegel, Stellantis
Andras Spiegel
Stellantis (Austria)

E-Commerce Global Process Manager

Sales/marketing expert including digital transformation, customer experience, lead management. Result-driven & strategic, he has multi-country work experiences.

Bardha Azari, George C. Marshall European Center for Security Studies
Bardha Azari
George C. Marshall European Center for Security Studies (Germany)

Director of Strategic Communication

Seasoned professional with extensive global communication experience in the American, European and African theaters. Specialized focus in strategic planning, development and implementation of external communications that support access to target audiences and influence key stakeholders. The following quote resonates with her "There are three truths: my truth, your truth and the truth".

Bipasha Bhattacharya, CNN International
Bipasha Bhattacharya
CNN International (Germany)

Director Corporate Communications, Asia Pacific and Germany

This quote from Maya Angelou resonates with her “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Caroline Rheubottom, Intuit
Caroline Rheubottom
Intuit (UK)

Senior Manager Internal Communications

Claudio Corvaglia, Georg Fischer
Claudio Corvaglia
Georg Fischer (Switzerland)

Social Media Manager

With passion and focus, he likes to simplify messages and craft new formats that suit the target audiences.
He believes that "What happens on Instagram stays on Instagram", the IG-only content is not only about making this channel special, it's about making our social media portfolio richer.

Dana Zhmudska, RHI Magnesita
Dana Zhmudska
RHI Magnesita (Austria)

Corporate Channel Manager

Delphine Bradshaw-Nguyen, Medtronic
Delphine Bradshaw-Nguyen
Medtronic (Switzerland)

EMEA E-Commerce Customer experience manager

Passionate about change management and digital transformation, she can relate to "keep it simple" & "What matters most is not what happens to you, but, how you react to it".

Erik Hartman, TIMAF
Erik Hartman
TIMAF (Netherlands)

Moderator and trainer

Expert in enterprise information management and business process optimization

Felicity Sibindi, VSO (Voluntary Service Overseas)
Felicity Sibindi
VSO (Voluntary Service Overseas) (Netherlands)

Senior Programme Manager

"Leadership: Building inclusive and diverse communities."

Felicity is an expert in positive transformation of communities. The following quote resonates with her “We are greater than, and greater for, the sum of us.” – Heather McGhee

Frank Giroux, Bayer AG
Frank Giroux
Bayer AG (Germany)

Digital SC Transformation Manager

Experienced digital expert, the following quote from Peter J. Scott resonates with him “No matter how much computers learn how to do – it is how we come together as humans what matters”.

Joerg Schudrowitz, BSH Home Appliances Group
Joerg Schudrowitz
BSH Home Appliances Group (Germany)

Social Media Lead Central Europe

For him, the line between feeling supported and feeling monitored is fluid, as technology continues to evolve and change the way we interact with information.

Kata Dudar, Continental
Kata Dudar
Continental (Hungary)

Employer Branding and Communications Specialist

Lars Ruddigkeit, Global AI Hub & Microsoft
Lars Ruddigkeit
Global AI Hub & Microsoft (Switzerland)

Thought Leader in Cloud, Data & Artificial Intelligence

Expert in Artificial intelligence, Blockchain, Cloud & Big Data, the following quote resonates with him “But Artificial Intelligence is neither good nor evil. It is a tool, like a knife. Is a knife evil? Only if the wielder is evil.”

Le Thuy Duong, Global VAT Compliance
Le Thuy Duong
Global VAT Compliance (Netherlands)

Marketing Communications Specialist

The quote “to stay relevant tomorrow, you need to invest today” resonates with her.

Luke Hudson, FREENOW
Luke Hudson
FREENOW (Germany)

Junior Internal Communication & Employer Branding Manager

"Both internal communications and employer branding are all about getting into the mindset of someone other than yourself: researching, remembering and reflecting on what really counts to the people that matter: your current employees and prospective ones."

Marco Matti, Unilever
Marco Matti
Unilever (Switzerland)

Digital Commerce Lead Nutrition DACH (Germany, Austria, Switzerland)

Multilingual, he is a real digital expert and the following quote resonates with him “to stay relevant tomorrow, you need to invest today”.

Nicola Cockroft, Wise Ltd.
Nicola Cockroft
Wise Ltd. (UK)

People Experience Comms & Employee Engagement

She loves finding out about what makes people tick and what they find challenging. Also loves telling their stories and helping them navigate through uncertainty to get to where they need to go.

Orsolya Eszterváry, PRETTL SWH group
Orsolya Eszterváry
PRETTL SWH group (Hungary)

Head of Global Communications

Multilingual expert in B2B and B2C marketing and communications in the global automotive sector.

Sharon Campbell, Trinity College Dublin
Sharon Campbell
Trinity College Dublin (Ireland)

Deputy Head of Communications

A long expertise in social media and digital content, the following quote from David Bowie resonates with her “Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth. And when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting.”

Sven Fritzsche, Syngenta Group
Sven Fritzsche
Syngenta Group (Switzerland)

Head Brand, Partnerships and Digital

Engaging and committed communications professional, he belives in partnerships that inspire and can help to positively emotionalize a brand if used in communications in creative ways.

Thomas Lidy, Utopia Music
Thomas Lidy
Utopia Music (Austria)

Senior Director of AI & Data Science

Active in the field of music tech & AI since 2004, creating emotion-aware AI systems that capture the moods & emotions both in music & from music listeners, he has been organising regularly events in the field and wrote multiple publications. He can relates to the following quote “Personalization is key to every product in the age of social connectivity. With state-of-the-art AI technology, we understand people better than ever before.“

Tina Schmechel, Imperial College London
Tina Schmechel
Imperial College London (UK)

Alumni Communications and Digital Marketing Officer

As marketers, it’s hard not to get distracted by the latest trends and what seems to work well for other businesses. More often than not, leveraging your company’s core strengths is the better course of action. When it comes to long-term success, clear messaging and being true to your brand identity always trumps sales gimmicks.

Volker Grünauer, Advatera
Volker Grünauer
Advatera (Austria)

Moderator

Moderator des Advatera Netzwerkes

Agenda

Track A
Digital Leadership and Business Transformation
Track B
Digital External Communications & Marketing
Track C
Digital Internal Communications, Digital Workplace & Hybrid Work
Room A
Monday, Sep 18
12:30 pm – 1:00 pm CEST

Registration and Welcome

Marie Gonzalez, Advatera
Room A
Monday, Sep 18
1:00 pm – 1:05 pm CEST

Welcome by Volker Grünauer, conference chair

Volker Grünauer, Advatera
Room A
Monday, Sep 18
1:05 pm – 4:00 pm CEST

The use of AI: Enhancing Content Production & Boosting Workplace Productivity

Room B
Monday, Sep 18
1:05 pm – 4:00 pm CEST

Workshop: how to make customer journeys

Le Thuy Duong, Global VAT Compliance
Room C
Monday, Sep 18
1:05 pm – 4:00 pm CEST

Workshop C

Monday, Sep 18
4:00 pm – 4:20 pm CEST

Walk to Austrian National Library

10-minutes walk to Austrian National Library.

Monday, Sep 18
4:20 pm – 5:30 pm CEST

Guided tour at National Library

The Austrian National Library in Vienna is one of the most beautiful libraries in the world. The Baroque Grand Hall houses over 200000 historic books on its richly decorated wooden shelves.

Monday, Sep 18
6:00 pm – 10:00 pm CEST

Dinner at Kelsen restaurant

Located in Vienna´s Parliament building, we will experience the best flavours of the Austrian cuisine.

Room A
Tuesday, Sep 19
8:00 am – 9:00 am CEST

Good morning & Check-In

Marie Gonzalez, Advatera
Room A
Tuesday, Sep 19
8:45 am – 9:30 am CEST

Moderated Roundtable Discussion

Discuss your current challenges with colleagues from all over Europe. Roundtables include: Ever lost your customer's trust because of scammers, fakes and frauds? Find out how to control what's yours! Working with KPIs in internal comms Microsoft Viva – Employee Experience Platform vs. Intranet and Employee App Employee Wellbeing as key to success Employee Engagment Rountable Employee App AI content generation Social Media Trolls Showing clear ROI from digital marketing efforts Managing digital assets

Adriaan Bloem, Radagio
Room A
Tuesday, Sep 19
9:30 am – 9:45 am CEST

Digital Leadership – thoughts by conference chair Volker Grünauer

Volker Grünauer, Advatera
Room A
Tuesday, Sep 19
9:45 am – 10:30 am CEST

Keynote

Coming soon…

Room A
Tuesday, Sep 19
10:30 am – 11:00 am CEST

Break & Networking

Room A
Tuesday, Sep 19
11:00 am – 11:30 am CEST

How to get business management buy-in to support & invest in eCommerce/digital

Do you sometimes struggle to get the active support and investments you need to drive digital or eCommerce initiatives? She will share about her learnings based on her eCommerce experience and will address the following: build the business case, setup the governance to maximize impact of digital investments, measure results on KPIs, resistance from sales and the channel … and keep a positive momentum over time!

Delphine Bradshaw-Nguyen, Medtronic
Room B
Tuesday, Sep 19
11:00 am – 11:30 am CEST

Global Communication

Orsolya Eszterváry, PRETTL SWH group
Room C
Tuesday, Sep 19
11:00 am – 11:30 am CEST

How emotion-aware AI leads to a step-change in music industry

He will describe how AI systems learn from humans to interpret emotions and where the benefit lies in creating products that understand people's personality, intents and interests.

Thomas Lidy, Utopia Music
Room A
Tuesday, Sep 19
11:30 am – 12:00 pm CEST

No going on the dark side: how to predict consumer needs and determine behaviour patterns based on app-usage data.

Wouldn’t it be great to replace cohort targeting with individual targeting?  

Joerg Schudrowitz, BSH Home Appliances Group
Room B
Tuesday, Sep 19
11:30 am – 12:00 pm CEST

Managing online communities: let data be your guide

The majority of online communities are destined to fail. Whether it is due to a lack of staff, purpose, time or strategy, most platforms and forums appear to lose momentum the moment they are launched. Discover how a complete restructure of its online community driven by data and user feedback helped Imperial College London to (re)engage with its alumni. This session will also touch on how to avoid common mistakes and identify easy wins, helping you to set your online community up for success.

Tina Schmechel, Imperial College London
Room A
Tuesday, Sep 19
12:00 pm – 1:00 pm CEST

Lunch & Learn

Discuss your current digital challenges with participants from all over Europe

Room A
Tuesday, Sep 19
1:00 pm – 1:05 pm CEST

Afternoon opening thoughts by Volker Grünauer

Volker Grünauer, Advatera
Room A
Tuesday, Sep 19
1:05 pm – 1:50 pm CEST

Keynote: bringing Artificial Intelligence into business

AI has a huge impact on the future of work, as it can automate tasks, improve decision-making, create new products and services, and enable faster and more personalized customer interactions. AI can also augment human skills and creativity, and help workers focus on higher-value activities. AI can also create new jobs and opportunities for learning and development. However, AI also poses some challenges, such as ethical, legal and social implications, as well as the need for reskilling and upskilling of the workforce. Therefore, businesses need to adopt AI responsibly and strategically, and ensure that their employees are prepared and supported for the changes that AI brings.

Lars Ruddigkeit, Global AI Hub & Microsoft
Room A
Tuesday, Sep 19
2:00 pm – 2:30 pm CEST

Georg Fischer goes on Instagram

Why to go, when to go, how to go on Instagram. From strategy definition to post performance, let's see what is important to do in order to launch Instagram and let it grow.

Claudio Corvaglia, Georg Fischer
Room B
Tuesday, Sep 19
2:00 pm – 2:30 pm CEST

How Unilever improves the online shopper experience for its nutrition love brands?

Shopper needs are evolving quickly; to stay relevant for today’s and tomorrow’s nutrition shoppers, Unilever is rapidly developing it’s eCommerce business in DACH for beloved brands like Knorr, Hellmann’s and the Vegetarian Butcher. For instance, they are now present in Quick Commerce with rapid delivery, and they use global learnings to make our content convert – making it easier for shoppers to find the right product for their needs.

Marco Matti, Unilever
Room C
Tuesday, Sep 19
2:00 pm – 2:30 pm CEST

Leading into the Future

A deep dive into what it takes to build inclusive future-facing teams and digital communities that thrive on shared leadership, transparency, accountability and a sensitivity to everyone's cultural and contextual realities. A discussion on the nature of the current global shifts towards more feminist practices that challenge leaders to transform their approach from traditional corporate cultures to more flexible and sustainable methodologies for the best organisational outcomes.

Felicity Sibindi, VSO (Voluntary Service Overseas)
Room A
Tuesday, Sep 19
2:30 pm – 3:00 pm CEST

Break & Networking

Room C
Tuesday, Sep 19
3:00 pm – 3:30 pm CEST

Embracing the power of diversity and cultural differences

Bipasha Bhattacharya, CNN International
Room B
Tuesday, Sep 19
3:00 pm – 3:30 pm CEST

Inspiration or education? Striking the balance in company onboarding

Luke Hudson, FREENOW
Room A
Tuesday, Sep 19
3:30 pm – 4:00 pm CEST

Complex decision support with AI

How Bayer support decisions in production planning with AI, but also the lessons learned from applying AI solutions and the outlook on future AI application will be addressed.

Frank Giroux, Bayer AG
Room B
Tuesday, Sep 19
3:30 pm – 4:00 pm CEST

#TrinityIsSocial

Sharon will talk about the University’s approach to social media management across a large public sector organisation, which involves, engaging with a range of divers external audiences, building relationships with current and prospective students, and fostering collaborative relationships with colleagues

Sharon Campbell, Trinity College Dublin
Room C
Tuesday, Sep 19
3:30 pm – 4:00 pm CEST

From one platform to multiple communities- the popularization of internal social media at Continental Hungary

Kata Dudar, Continental
Room A
Tuesday, Sep 19
4:00 pm – 4:30 pm CEST

Townhall - Summarizing the Conference

What did we learn today? A fun session which summarizes the learnings of the day.

Room A
Tuesday, Sep 19
4:30 pm – 7:00 pm CEST

Get-together, Networking, Wine and Good Food

Agenda and locations subject to changes

Sarah Sunderbrink
Sarah SunderbrinkTeamlead Social Media at zooplus
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The 2-day conference was packed with learnings and great networking opportunities. I will sooo be there next year to watch another set of informative, engaging and entertaining presentations while networking with smart digital/content marketeers!
Cat Lewis
Cat Lewis@cat_lewis
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The Digital Leadership Forum has been an incredibly valuable development opportunity for me and contributed lots towards my professional development. Incredibly well organised, superb networking and such a supportive and professional team. Highly recommended!
Delphine Bradshaw-Nguyen
Delphine Bradshaw-NguyenEMEA E-Commerce Customer experience manager at Medtronic
Read More
Digital technology changes so fast... To help you learn best practices from quality professionals, Advatera is a great network. The Digital Leadership Forum is the highlight of the year too!
Xeniya Shilina
Xeniya ShilinaSenior Internal Communication Program Manager, Europe, Middle East and Africa at Medtronic
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Two days filled with insights & learnings & new connections. I didn't realise how much I missed taking part in face-to-face meet-ups until I set my foot in Vienna this week.
Mark Battcock
Mark BattcockDigital Communication Director at Imerys
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Excellent time at the Digital Leadership Forum this week in Vienna, spoke to so many inspiring people from all over Europe and the bonus: a big "real-life" gathering at last! Great workshops & presentations all around but we further expanded our minds with a tour in the Albertina museum and some beautiful piano music for the closing.
Johannes Eichin
Johannes EichinEndress+Hauser Group
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It was a well organized event with a great mix of valuable input, exchange and culture. #greate #event in a #beautiful #city 🚀❤️
Jane Piper
Jane Piper@JanePiperPipsy
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A very enjoyable conference with a good mix of practical case studies from companies and thought provoking ideas. Small enough (100-200) to meet most of the people and enjoy good conversations.
Mareike Braun
Mareike BraunProgram Manager Digitalization at Linde Engineering
Read More
The Advatera team did a great job bringing together a really interesting crowd! A reminder of why in-person events still matter: you learn as much from chats between sessions and over dinner as you do from the sessions themselves.

Join us for an exclusive guided tour of the newly renovated Austrian parliament on Monday evening, followed by a rooftop get-together at Kelsen. Please ensure that you bring a valid ID card to pass through security checkpoints.

Join us...

Register below for the Digital Leadership Forum on September 18-19, 2023. The hybrid conference is held at House of Engineers, a prestigious Viennese city palace, and can also be attended online.

Covid regulations: Since official Corona rules change regularly, they will be communicated to all on-site participants shortly before the event.  Regardless of this, we ask everyone to act responsibly and in case of sickness or a positive test result, not to show up on-site but to participate online. There is a constant exchange of air via the ventilation system with fresh outside air. Hygienic measures are implemented.

Currently there are no specific restrictions on entering Austria from most countries, but please check with your airline and here

Address of conference venue:

Haus der Ingenieure (House of engineers)

Eschenbachgasse 9
1010 Vienna

Hotel suggestion:

Motel One Staatsoper

 

Advatera

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.

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