Join us for a boutique conference in Vienna and online.
Two days full of inspiring workshops, talks, discussions and side events on digital transformation, the use of AI, digital communications, future of hybrid work, digital equality, social media, corporate culture and leadership. The conference will be held in the Haus der Ingenieure, a traditional city palace, in the center of Vienna. Most sessions can also be attended online.
Digital expert, speaker, author
Managing web and digital projects
E-Commerce Global Process Manager
Sales/marketing expert including digital transformation, customer experience, lead management. Result-driven & strategic, he has multi-country work experiences.
Director of Strategic Communication
Seasoned professional with extensive global communication experience in the American, European and African theaters. Specialized focus in strategic planning, development and implementation of external communications that support access to target audiences and influence key stakeholders. The following quote resonates with her "There are three truths: my truth, your truth and the truth".
Director Corporate Communications, Asia Pacific and Germany
This quote from Maya Angelou resonates with her “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Senior Manager Internal Communications
Social Media Manager
With passion and focus, he likes to simplify messages and craft new formats that suit the target audiences.
He believes that "What happens on Instagram stays on Instagram", the IG-only content is not only about making this channel special, it's about making our social media portfolio richer.
Corporate Channel Manager
EMEA E-Commerce Customer experience manager
Passionate about change management and digital transformation, she can relate to "keep it simple" & "What matters most is not what happens to you, but, how you react to it".
Moderator and trainer
Expert in enterprise information management and business process optimization
Senior Programme Manager
"Leadership: Building inclusive and diverse communities."
Felicity is an expert in positive transformation of communities. The following quote resonates with her “We are greater than, and greater for, the sum of us.” – Heather McGhee
Digital SC Transformation Manager
Experienced digital expert, the following quote from Peter J. Scott resonates with him “No matter how much computers learn how to do – it is how we come together as humans what matters”.
Social Media Lead Central Europe
For him, the line between feeling supported and feeling monitored is fluid, as technology continues to evolve and change the way we interact with information.
Employer Branding and Communications Specialist
Thought Leader in Cloud, Data & Artificial Intelligence
Expert in Artificial intelligence, Blockchain, Cloud & Big Data, the following quote resonates with him “But Artificial Intelligence is neither good nor evil. It is a tool, like a knife. Is a knife evil? Only if the wielder is evil.”
Marketing Communications Specialist
The quote “to stay relevant tomorrow, you need to invest today” resonates with her.
Junior Internal Communication & Employer Branding Manager
"Both internal communications and employer branding are all about getting into the mindset of someone other than yourself: researching, remembering and reflecting on what really counts to the people that matter: your current employees and prospective ones."
Digital Commerce Lead Nutrition DACH (Germany, Austria, Switzerland)
Multilingual, he is a real digital expert and the following quote resonates with him “to stay relevant tomorrow, you need to invest today”.
Communications and Engagement Lead
A quote she really relates to: “People want to know they matter and they want to be treated as people. That’s the new talent contract.” — Pamela Stroko
People Experience Comms & Employee Engagement
She loves finding out about what makes people tick and what they find challenging. Also loves telling their stories and helping them navigate through uncertainty to get to where they need to go.
Head of Global Communications
Multilingual expert in B2B and B2C marketing and communications in the global automotive sector.
Deputy Head of Communications
A long expertise in social media and digital content, the following quote from David Bowie resonates with her “Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth. And when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting.”
Head Brand, Partnerships and Digital
Engaging and committed communications professional, he belives in partnerships that inspire and can help to positively emotionalize a brand if used in communications in creative ways.
Senior Director of AI & Data Science
Active in the field of music tech & AI since 2004, creating emotion-aware AI systems that capture the moods & emotions both in music & from music listeners, he has been organising regularly events in the field and wrote multiple publications. He can relates to the following quote “Personalization is key to every product in the age of social connectivity. With state-of-the-art AI technology, we understand people better than ever before.“
Alumni Communications and Digital Marketing Officer
As marketers, it’s hard not to get distracted by the latest trends and what seems to work well for other businesses. More often than not, leveraging your company’s core strengths is the better course of action. When it comes to long-term success, clear messaging and being true to your brand identity always trumps sales gimmicks.
Moderator des Advatera Netzwerkes
10-minutes walk to Austrian National Library.
The Austrian National Library in Vienna is one of the most beautiful libraries in the world. The Baroque Grand Hall houses over 200000 historic books on its richly decorated wooden shelves.
Located in Vienna´s Parliament building, we will experience the best flavours of the Austrian cuisine.
Discuss your current challenges with colleagues from all over Europe. Roundtables include: Ever lost your customer's trust because of scammers, fakes and frauds? Find out how to control what's yours! Working with KPIs in internal comms Microsoft Viva – Employee Experience Platform vs. Intranet and Employee App Employee Wellbeing as key to success Employee Engagment Rountable Employee App AI content generation Social Media Trolls Showing clear ROI from digital marketing efforts Managing digital assets
A deep dive into what it takes to build inclusive future-facing teams and digital communities that thrive on shared leadership, transparency, accountability and a sensitivity to everyone's cultural and contextual realities. A discussion on the nature of the current global shifts towards more feminist practices that challenge leaders to transform their approach from traditional corporate cultures to more flexible and sustainable methodologies for the best organisational outcomes.
Do you sometimes struggle to get the active support and investments you need to drive digital or eCommerce initiatives? She will share about her learnings based on her eCommerce experience and will address the following: build the business case, setup the governance to maximize impact of digital investments, measure results on KPIs, resistance from sales and the channel … and keep a positive momentum over time!
He will describe how AI systems learn from humans to interpret emotions and where the benefit lies in creating products that understand people's personality, intents and interests.
Wouldn’t it be great to replace cohort targeting with individual targeting?
The majority of online communities are destined to fail. Whether it is due to a lack of staff, purpose, time or strategy, most platforms and forums appear to lose momentum the moment they are launched. Discover how a complete restructure of its online community driven by data and user feedback helped Imperial College London to (re)engage with its alumni. This session will also touch on how to avoid common mistakes and identify easy wins, helping you to set your online community up for success.
Discuss your current digital challenges with participants from all over Europe
AI has a huge impact on the future of work, as it can automate tasks, improve decision-making, create new products and services, and enable faster and more personalized customer interactions. AI can also augment human skills and creativity, and help workers focus on higher-value activities. AI can also create new jobs and opportunities for learning and development. However, AI also poses some challenges, such as ethical, legal and social implications, as well as the need for reskilling and upskilling of the workforce. Therefore, businesses need to adopt AI responsibly and strategically, and ensure that their employees are prepared and supported for the changes that AI brings.
Why to go, when to go, how to go on Instagram. From strategy definition to post performance, let's see what is important to do in order to launch Instagram and let it grow.
Shopper needs are evolving quickly; to stay relevant for today’s and tomorrow’s nutrition shoppers, Unilever is rapidly developing it’s eCommerce business in DACH for beloved brands like Knorr, Hellmann’s and the Vegetarian Butcher. For instance, they are now present in Quick Commerce with rapid delivery, and they use global learnings to make our content convert – making it easier for shoppers to find the right product for their needs.
How Bayer support decisions in production planning with AI, but also the lessons learned from applying AI solutions and the outlook on future AI application will be addressed.
Sharon will talk about the University’s approach to social media management across a large public sector organisation, which involves, engaging with a range of divers external audiences, building relationships with current and prospective students, and fostering collaborative relationships with colleagues
What did we learn today? A fun session which summarizes the learnings of the day.
Agenda and locations subject to changes
Join us for an exclusive guided tour of the newly renovated Austrian parliament on Monday evening, followed by a rooftop get-together at Kelsen. Please ensure that you bring a valid ID card to pass through security checkpoints.
Register below for the Digital Leadership Forum on September 18-19, 2023. The hybrid conference is held at House of Engineers, a prestigious Viennese city palace, and can also be attended online.
Covid regulations: Since official Corona rules change regularly, they will be communicated to all on-site participants shortly before the event. Regardless of this, we ask everyone to act responsibly and in case of sickness or a positive test result, not to show up on-site but to participate online. There is a constant exchange of air via the ventilation system with fresh outside air. Hygienic measures are implemented.
Currently there are no specific restrictions on entering Austria from most countries, but please check with your airline and here.
Address of conference venue:
Haus der Ingenieure (House of engineers)
Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.