Swiss Digital Leadership Forum 2024

Good Morning & Check-In

Moderated Roundtable Discussion

Ethical Considerations in AI Development and Deployment ; Cybersecurity Regulations and Compliance in a Digital World ; Cyber Threat Intelligence: Leveraging AI for Proactive Defense ; Effective Communication in Virtual Environments: Balancing Technology and Human Connection ; AI-Driven Marketing Analytics ; Marketing Automation ; The Future of Leadership ; Leadership Strategies for Fostering Innovation

Christian Mossner, Ganz Supravision AG

Martina Dalla Vecchia, FHNW

Georg Jonkin, Swisscom Broadcast

Andreas Wisler, goSecurity AG

Ouverture - Digital Leadership thoughts by Regula Altmann-Jöhl & Volker Grünauer

Volker Grünauer, Advatera

Regula Altmann-Jöhl, FHNW

Keynote: Leadership, A Voyage

Felicity Sibindi, VSO

Break & Networking

Digitale Transformation und Change Management-Kommunikation

Lorena Castelberg, Schweizer Armee

Leaders, why do you need a social media strategy to boost your business?

In today's digital era, social media platforms have evolved into powerful tools that significantly influence public opinion, shape brand identities, and drive organizational success. Despite their evident impact, many leaders remain hesitant to fully integrate social media into their business strategies, often due to misconceptions about its value or concerns over potential risks. This input aims to elucidate the importance of social media in contemporary business environments and offers compelling arguments to persuade organizational leaders of its indispensable role.

Sylvie Lachkar, SAP

AI powered CyberTech

AI-Powered CyberTech is revolutionizing the way we approach cybersecurity. By leveraging advanced artificial intelligence, organizations can now detect threats faster and respond more efficiently, minimizing the risk of cyberattacks. AI enhances security systems by continuously learning from vast datasets, identifying patterns, and predicting potential vulnerabilities. This innovative approach allows companies to stay ahead of emerging threats while reducing manual intervention and operational costs. In this presentation, we will explore how AI is transforming cybersecurity strategies and what this means for the future of digital protection.

Rainer Kessler, FHNW

Breaking Barriers: A Journey of Diverse Leadership and Success in Corporat

Join Nicolas on an inspiring journey as he shares his personal experiences and insights on overcoming challenges, embracing diversity, and thriving as a queer leader in the world of STEM (Science, Technology, Engineering and Mathematics).  Discover how authenticity, perseverance, and self-belief can pave the way to success, no matter where life takes you.

Nicolas Ospina, Schneider Electric

Elevating Executive Thought Leadership on LinkedIn

Besiana Kajtazi, PwC

Cybersecurity

Hans-Peter Käser, National Cyber Security Centre Switzerland NCSC

Lunch & Learn in the Foyer

Afternoon opening thoughts: YOU ARE WHAT YOUR SHARE!

Martina Dalla Vecchia, FHNW

Keynote: Empowering Marketers and Communicators with AI: Practical Tools, Emerging Trends, and Actionable Tactics

This keynote will explore how Artificial Intelligence (AI) is transforming digital communications and empowering marketing and comms professionals. Learn how AI-driven tools and strategies are boosting efficiency and enabling deeper engagement with customers and stakeholders alike.

Aldo Gnocchi, FHNW

How to Rewire Your Comms Game in Five Steps and Not Lose Your Mind (A Non-Cliché Comms Audit with Real Outcomes)

A recent communications audit led by Ulyana was both unique and enjoyable. It demonstrated how audits can be both effective and enjoyable, revitalizing communication strategies, particularly within larger organizations with complex structures.

Ulyana Biasedzina, Oikocredit

The Power of Social-First Campaigns

Explore how social-first strategies can elevate campaign performance. Discover techniques, trend insights, and case studies that highlight the potential of prioritising social media in your marketing mix.

Tuanni Marshall, Transport for London

Cloud & Cyber Security

Lars Ruddigkeit, Global AI Hub & Microsoft

Break & Networking

Digital Transformation

Michael Nussbaumer, Regionalwerke AG Baden

Sustainability in Digital Communications

Bipasha Bhattacharya, CNN International

Transforming with Generative AI

Joachim Ehrenthal , FHNW

Implementation of AI in organisations

Christoph Hess, CPLTS

Workshop - Prompt Engineering: Deep Dive

Mastering AI starts with prompt engineering – the key to effective communication between humans and machines. In this session, you’ll learn powerful techniques to drastically improve AI outcomes in your professional life. Discover how to craft precise prompts that enhance AI performance, including usage of parameters that directly influence the AI's statistical model, giving you a competitive edge in marketing, digital transformation, and cybersecurity.

Rainer Kessler, FHNW

Townhall - Summarizing the Conference

Erik Hartman, Advatera

Get-together, Networking, Wine and Good Food