6th November · Olten · Switzerland · hybrid conference
Swiss Digital Leadership Forum 2024
Swiss Digital Leadership Forum · Digital Transformation · Cybersecurity · Marketing
Digital Leadership, Digital Transformation, Business Management and Cybersecurity in the era of the rise of AI
Join us for a one day conference in Olten and online.
Experience a day filled with engaging workshops, talks, and discussions on key topics such as digital leadership, digital transformation, corporate culture, and cybersecurity. The conference will be held at the main building of FHNW, featuring a state-of-the-art lab showcasing cutting-edge technologies like generative AI. Can’t wait to see you there!
Swiss Digital Leadership Forum · 6th November 2024
Speakers
Aldo Gnocchi
FHNW (Switzerland)
Digital Marketing
Besiana Kajtazi
PwC (Switzerland)
Social Media Lead
Bipasha Bhattacharya
CNN International (Germany)
Director Corporate Communications, Asia Pacific and Germany
This quote from Maya Angelou resonates with her “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Christian Mossner
Ganz Supravision AG (Switzerland)
Marketing- & Video Expert
Felicity Sibindi
VSO (Netherlands)
Senior Programme Manager
"Leadership: Building inclusive and diverse communities."
Felicity is an expert in positive transformation of communities. The following quote resonates with her “We are greater than, and greater for, the sum of us.” – Heather McGhee
Joachim Ehrenthal
FHNW (Switzerland)
Professor of Business Information Systems
Lars Ruddigkeit
Global AI Hub & Microsoft (Switzerland)
Thought Leader in Cloud, Data & Artificial Intelligence
Expert in Artificial intelligence, Blockchain, Cloud & Big Data, the following quote resonates with him “But Artificial Intelligence is neither good nor evil. It is a tool, like a knife. Is a knife evil? Only if the wielder is evil.”
Manu Pandey
Swiss Re (Switzerland)
VP CX Management/Business Growth Strategist– EMEA
Marie Gonzalez
Advatera (Austria)
Moderator
From the organisation to the speaker inputs and get together times, the conference is a very rich learning space. The following quote catches her attention: “Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Gandhi
Martina Dalla Vecchia
FHNW (Switzerland)
E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership
Michael Nussbaumer
Regionalwerke AG Baden (Switzerland)
CIO & Executive Board
Nevra Oenal
ABB (Switzerland)
Global Senior Program Manager - Digital Communications
Digital Product Manager, Scrum & Agile project management, Product owner, Web Marketing, Global Web Governance
Nicolas Ospina
Schneider Electric (Spain)
Senior Communications Manager - Digital Customer Experience
Rainer Kessler
FHNW (Switzerland)
Cyber Security & Artificial-Intelligence Safety
Regula Altmann-Jöhl
FHNW (Switzerland)
Director FHNW School of Business
Rolf Dornberger
FHNW (Switzerland)
Head of Institute for Information Systems
Sara Lupi
Beiersdorf (Italy)
Head of Human Resources, Southern Europe
Sara is passionate by the potential of individuals and organizations to evolve and grow. Her team at Sanofi aims at fostering an inclusive environment that enables every employee to have meaningful and engaging experiences while making an impact on the growth of the organization.
Sylvie Lachkar
SAP (France)
Global Social Media lead - SAP Industries and Customer Advisory
Tuanni Marshall
Transport for London (UK)
Social Media Manager
Ulyana Biasedzina
Oikocredit (Netherlands)
Corporate Communications Specialist
Volker Grünauer
Advatera (Austria)
Moderator
Moderator of the Advatera community of practice
Agenda
Track A
Digital Leadership and Digital Transformation
Digital Leadership and Digital Transformation
Track B
Digital Communications & Marketing
Digital Communications & Marketing
Track C
Cybersecurity
Cybersecurity
Room A
Wednesday, Nov 6
8:30 am – 9:00 am CET
Good Morning & Check-In
Room A
Wednesday, Nov 6
8:45 am – 9:30 am CET
Moderated Roundtable Discussion
Ethical Considerations in AI Development and Deployment ; Cybersecurity Regulations and Compliance in a Digital World ; Cyber Threat Intelligence: Leveraging AI for Proactive Defense ; Effective Communication in Virtual Environments: Balancing Technology and Human Connection ; AI-Driven Marketing Analytics ; Marketing Automation ; The Future of Leadership ; Leadership Strategies for Fostering Innovation
Rolf Dornberger, FHNW
Martina Dalla Vecchia, FHNW
Christian Mossner, Ganz Supravision AG
Room A
Wednesday, Nov 6
9:30 am – 9:45 am CET
Ouverture - Digital Leadership thoughts by Regula Altmann-Jöhl & Volker Grünauer
Regula Altmann-Jöhl, FHNW
Volker Grünauer, Advatera
Room A
Wednesday, Nov 6
9:45 am – 10:30 am CET
Keynote: Leadership, A Voyage
Felicity Sibindi, VSO
Room A
Wednesday, Nov 6
10:30 am – 11:00 am CET
Break & Networking
Room A
Wednesday, Nov 6
11:00 am – 11:30 am CET
A Culture Evolution
Sara Lupi, Beiersdorf
Room B
Wednesday, Nov 6
11:00 am – 11:30 am CET
Leaders, why do you need a social media strategy to boost your business?
In today's digital era, social media platforms have evolved into powerful tools that significantly influence public opinion, shape brand identities, and drive organizational success. Despite their evident impact, many leaders remain hesitant to fully integrate social media into their business strategies, often due to misconceptions about its value or concerns over potential risks. This input aims to elucidate the importance of social media in contemporary business environments and offers compelling arguments to persuade organizational leaders of its indispensable role.
Sylvie Lachkar, SAP
Room C
Wednesday, Nov 6
11:00 am – 11:30 am CET
AI powered CyberTech
Rainer Kessler, FHNW
Room A
Wednesday, Nov 6
11:30 am – 12:00 pm CET
Breaking Barriers: A Journey of Diverse Leadership and Success in Corporat
Join Nicolas on an inspiring journey as he shares his personal experiences and insights on overcoming challenges, embracing diversity, and thriving as a queer leader in the world of STEM (Science, Technology, Engineering and Mathematics). Discover how authenticity, perseverance, and self-belief can pave the way to success, no matter where life takes you.
Nicolas Ospina, Schneider Electric
Room B
Wednesday, Nov 6
11:30 am – 12:00 pm CET
Elevating Executive Thought Leadership on LinkedIn
Besiana Kajtazi, PwC
Room C
Wednesday, Nov 6
11:30 am – 12:00 pm CET
Transforming with Generative AI
Joachim Ehrenthal , FHNW
Room A
Wednesday, Nov 6
12:00 pm – 1:00 pm CET
Lunch & Learn
Room A
Wednesday, Nov 6
1:00 pm – 1:05 pm CET
Afternoon opening thoughts: YOU ARE WHAT YOUR SHARE!
Martina Dalla Vecchia, FHNW
Room A
Wednesday, Nov 6
1:05 pm – 1:50 pm CET
Keynote: Empowering Marketers with AI: Tools, Trends, and Tactics
How Artificial Intelligence (AI) is revolutionizing digital marketing and empowering marketing professionals will be highlighted in this keynote. Discover how AI-powered tools and strategies enhance efficiency and enable stronger customer engagement.
Aldo Gnocchi, FHNW
Room A
Wednesday, Nov 6
2:00 pm – 2:30 pm CET
How to Rewire Your Comms Game in Five Steps and Not Lose Your Mind (A Non-Cliché Comms Audit with Real Outcomes)
A recent communications audit led by Ulyana was both unique and enjoyable. It demonstrated how audits can be both effective and enjoyable, revitalizing communication strategies, particularly within larger organizations with complex structures.
Ulyana Biasedzina, Oikocredit
Room B
Wednesday, Nov 6
2:00 pm – 2:30 pm CET
The Power of Social-First Campaigns
Explore how social-first strategies can elevate campaign performance. Discover techniques, trend insights, and case studies that highlight the potential of prioritising social media in your marketing mix.
Tuanni Marshall, Transport for London
Room C
Wednesday, Nov 6
2:00 pm – 2:30 pm CET
Cloud & Cyber Security
Lars Ruddigkeit, Global AI Hub & Microsoft
Room A
Wednesday, Nov 6
2:30 pm – 3:00 pm CET
Break & Networking
Room A
Wednesday, Nov 6
3:00 pm – 3:30 pm CET
Digital Transformation
Michael Nussbaumer, Regionalwerke AG Baden
Room B
Wednesday, Nov 6
3:00 pm – 3:30 pm CET
Sustainability in Digital Communications
Bipasha Bhattacharya, CNN International
Room A
Wednesday, Nov 6
3:30 pm – 4:00 pm CET
Conversation Intelligence for Customer Experience
Uunderstanding behavior is key to success. Analyzing data helps organizations gain insights into preferences and pain points, optimizing journeys to enhance experiences and foster loyalty.How can technology and data leaders collaborate to deliver these insights and promote a data-driven culture? We'll discuss steps for staying ahead, from nurturing data-driven practices to executive strategies. We'll also explore emerging trends and technologies, encouraging a shift from siloed thinking to a holistic, customer-centric approach.
Manu Pandey, Swiss Re
Room A
Wednesday, Nov 6
4:00 pm – 4:30 pm CET
Townhall - Summarizing the Conference
Erik Hartman, Advatera
Room A
Wednesday, Nov 6
4:30 pm – 7:00 pm CET
Get-together, Networking, Wine and Good Food
Agenda and locations subject to changes
Join us...
Register below for the Swiss Digital Leadership Forum on November 6, 2024. The conference is held at FHNW in Olten, Switzerland.
Included in the ticket is a full day of workshops and sessions as well as catering and the get-together after the conference.
Welcome to Olten, the scenic host of the Digital Leadership Forum!
Nestled at the heart of Switzerland and just a short ride from Zurich Airport, Olten combines stunning views of the Jura Mountains with historic charm.
It’s the perfect backdrop for innovation and networking. Discover its inviting streets and vibrant culture as you join us for an inspiring conference!
Address of conference venue:
University of Applied Sciences and Arts Northwestern Switzerland
Campus Olten
Von Rollstrasse 10
4600 Olten
Switzerland
Map (pdf)
Advatera
Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.