Swiss Digital Leadership Forum · Digital Transformation · Cybersecurity · Marketing 

6th November · Olten · Switzerland  · hybrid conference

Swiss Digital Leadership Forum 2024

Don't miss getting our current super early-bird tickets!
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Digital Leadership, Digital Transformation, Business Management and Cybersecurity in the era of the rise of AI

Join us for a one day conference in Olten and online. Experience a day filled with engaging workshops, talks, and discussions on key topics such as digital leadership, digital transformation, corporate culture, and cybersecurity. The conference will be held at the main building of FHNW, featuring a state-of-the-art lab showcasing cutting-edge technologies like generative AI. Can’t wait to see you there!

Swiss Digital Leadership Forum · 6th November 2024

Speakers

Aldo Gnocchi, FHNW
Aldo Gnocchi
FHNW (Switzerland)

Digital Marketing

Besiana Kajtazi, PwC
Besiana Kajtazi
PwC (Switzerland)

Social Media Lead

Bipasha Bhattacharya, CNN International
Bipasha Bhattacharya
CNN International (Germany)

Director Corporate Communications, Asia Pacific and Germany

This quote from Maya Angelou resonates with her “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Christian Mossner, Ganz Supravision AG
Christian Mossner
Ganz Supravision AG (Switzerland)

Marketing- & Video Expert

Felicity Sibindi, VSO
Felicity Sibindi
VSO (Netherlands)

Senior Programme Manager

"Leadership: Building inclusive and diverse communities."

Felicity is an expert in positive transformation of communities. The following quote resonates with her “We are greater than, and greater for, the sum of us.” – Heather McGhee

Joachim Ehrenthal , FHNW
Joachim Ehrenthal
FHNW (Switzerland)

Professor of Business Information Systems

Lars Ruddigkeit, Global AI Hub & Microsoft
Lars Ruddigkeit
Global AI Hub & Microsoft (Switzerland)

Thought Leader in Cloud, Data & Artificial Intelligence

Expert in Artificial intelligence, Blockchain, Cloud & Big Data, the following quote resonates with him “But Artificial Intelligence is neither good nor evil. It is a tool, like a knife. Is a knife evil? Only if the wielder is evil.”

Manu Pandey, Swiss Re
Manu Pandey
Swiss Re (Switzerland)

VP CX Management/Business Growth Strategist– EMEA

Marie Gonzalez, Advatera
Marie Gonzalez
Advatera (Austria)

Moderator

From the organisation to the speaker inputs and get together times, the conference is a very rich learning space. The following quote catches her attention: “Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Gandhi

Martina Dalla Vecchia, FHNW
Martina Dalla Vecchia
FHNW (Switzerland)

E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership

Michael Nussbaumer, Regionalwerke AG Baden
Michael Nussbaumer
Regionalwerke AG Baden (Switzerland)

CIO & Executive Board

Nevra Oenal, ABB
Nevra Oenal
ABB (Switzerland)

Global Senior Program Manager - Digital Communications

Digital Product Manager, Scrum & Agile project management, Product owner, Web Marketing, Global Web Governance

Nicolas Ospina, Schneider Electric
Nicolas Ospina
Schneider Electric (Spain)

Senior Communications Manager - Digital Customer Experience

Rainer Kessler, FHNW
Rainer Kessler
FHNW (Switzerland)

Cyber Security & Artificial-Intelligence Safety

Regula Altmann-Jöhl, FHNW
Regula Altmann-Jöhl
FHNW (Switzerland)

Director FHNW School of Business

Rolf Dornberger, FHNW
Rolf Dornberger
FHNW (Switzerland)

Head of Institute for Information Systems

Sara Lupi, Beiersdorf
Sara Lupi
Beiersdorf (Italy)

Head of Human Resources, Southern Europe

Sara is passionate by the potential of individuals and organizations to evolve and grow. Her team at Sanofi aims at fostering an inclusive environment that enables every employee to have meaningful and engaging experiences while making an impact on the growth of the organization.

Sylvie Lachkar, SAP
Sylvie Lachkar
SAP (France)

Global Social Media lead - SAP Industries and Customer Advisory

Tuanni Marshall, Transport for London
Tuanni Marshall
Transport for London (UK)

Social Media Manager

Ulyana Biasedzina, Oikocredit
Ulyana Biasedzina
Oikocredit (Netherlands)

Corporate Communications Specialist

Volker Grünauer, Advatera
Volker Grünauer
Advatera (Austria)

Moderator

Moderator of the Advatera community of practice

Agenda

Track A
Digital Leadership and Digital Transformation
Track B
Digital Communications & Marketing
Track C
Cybersecurity
Room A
Wednesday, Nov 6
8:30 am – 9:00 am CET

Good Morning & Check-In

Room A
Wednesday, Nov 6
8:45 am – 9:30 am CET

Moderated Roundtable Discussion

Ethical Considerations in AI Development and Deployment ; Cybersecurity Regulations and Compliance in a Digital World ; Cyber Threat Intelligence: Leveraging AI for Proactive Defense ; Effective Communication in Virtual Environments: Balancing Technology and Human Connection ; AI-Driven Marketing Analytics ; Marketing Automation ; The Future of Leadership ; Leadership Strategies for Fostering Innovation

Christian Mossner, Ganz Supravision AG
Rolf Dornberger, FHNW
Martina Dalla Vecchia, FHNW
Room A
Wednesday, Nov 6
9:30 am – 9:45 am CET

Ouverture - Digital Leadership thoughts by Regula Altmann-Jöhl & Volker Grünauer

Volker Grünauer, Advatera
Regula Altmann-Jöhl, FHNW
Room A
Wednesday, Nov 6
9:45 am – 10:30 am CET

Keynote: Leadership, A Voyage

Felicity Sibindi, VSO
Room A
Wednesday, Nov 6
10:30 am – 11:00 am CET

Break & Networking

Room A
Wednesday, Nov 6
11:00 am – 11:30 am CET

A Culture Evolution

Sara Lupi, Beiersdorf
Room B
Wednesday, Nov 6
11:00 am – 11:30 am CET

Leaders, why do you need a social media strategy to boost your business?

In today's digital era, social media platforms have evolved into powerful tools that significantly influence public opinion, shape brand identities, and drive organizational success. Despite their evident impact, many leaders remain hesitant to fully integrate social media into their business strategies, often due to misconceptions about its value or concerns over potential risks. This input aims to elucidate the importance of social media in contemporary business environments and offers compelling arguments to persuade organizational leaders of its indispensable role.

Sylvie Lachkar, SAP
Room C
Wednesday, Nov 6
11:00 am – 11:30 am CET

AI powered CyberTech

Rainer Kessler, FHNW
Room A
Wednesday, Nov 6
11:30 am – 12:00 pm CET

Breaking Barriers: A Journey of Diverse Leadership and Success in Corporat

Join Nicolas on an inspiring journey as he shares his personal experiences and insights on overcoming challenges, embracing diversity, and thriving as a queer leader in the world of STEM (Science, Technology, Engineering and Mathematics).  Discover how authenticity, perseverance, and self-belief can pave the way to success, no matter where life takes you.

Nicolas Ospina, Schneider Electric
Room B
Wednesday, Nov 6
11:30 am – 12:00 pm CET

Elevating Executive Thought Leadership on LinkedIn

Besiana Kajtazi, PwC
Room C
Wednesday, Nov 6
11:30 am – 12:00 pm CET

Transforming with Generative AI

Joachim Ehrenthal , FHNW
Room A
Wednesday, Nov 6
12:00 pm – 1:00 pm CET

Lunch & Learn

Room A
Wednesday, Nov 6
1:00 pm – 1:05 pm CET

Afternoon opening thoughts: YOU ARE WHAT YOUR SHARE!

Martina Dalla Vecchia, FHNW
Room A
Wednesday, Nov 6
1:05 pm – 1:50 pm CET

Keynote: Empowering Marketers with AI: Tools, Trends, and Tactics

How Artificial Intelligence (AI) is revolutionizing digital marketing and empowering marketing professionals will be highlighted in this keynote. Discover how AI-powered tools and strategies enhance efficiency and enable stronger customer engagement.

Aldo Gnocchi, FHNW
Room A
Wednesday, Nov 6
2:00 pm – 2:30 pm CET

How to Rewire Your Comms Game in Five Steps and Not Lose Your Mind (A Non-Cliché Comms Audit with Real Outcomes)

A recent communications audit led by Ulyana was both unique and enjoyable. It demonstrated how audits can be both effective and enjoyable, revitalizing communication strategies, particularly within larger organizations with complex structures.

Ulyana Biasedzina, Oikocredit
Room B
Wednesday, Nov 6
2:00 pm – 2:30 pm CET

The Power of Social-First Campaigns

Explore how social-first strategies can elevate campaign performance. Discover techniques, trend insights, and case studies that highlight the potential of prioritising social media in your marketing mix.

Tuanni Marshall, Transport for London
Room C
Wednesday, Nov 6
2:00 pm – 2:30 pm CET

Cloud & Cyber Security

Lars Ruddigkeit, Global AI Hub & Microsoft
Room A
Wednesday, Nov 6
2:30 pm – 3:00 pm CET

Break & Networking

Room A
Wednesday, Nov 6
3:00 pm – 3:30 pm CET

Digital Transformation

Michael Nussbaumer, Regionalwerke AG Baden
Room B
Wednesday, Nov 6
3:00 pm – 3:30 pm CET

Sustainability in Digital Communications

Bipasha Bhattacharya, CNN International
Room A
Wednesday, Nov 6
3:30 pm – 4:00 pm CET

Conversation Intelligence for Customer Experience

Uunderstanding behavior is key to success. Analyzing data helps organizations gain insights into preferences and pain points, optimizing journeys to enhance experiences and foster loyalty.How can technology and data leaders collaborate to deliver these insights and promote a data-driven culture? We'll discuss steps for staying ahead, from nurturing data-driven practices to executive strategies. We'll also explore emerging trends and technologies, encouraging a shift from siloed thinking to a holistic, customer-centric approach.

Manu Pandey, Swiss Re
Room A
Wednesday, Nov 6
4:00 pm – 4:30 pm CET

Townhall - Summarizing the Conference

Erik Hartman, Advatera
Room A
Wednesday, Nov 6
4:30 pm – 7:00 pm CET

Get-together, Networking, Wine and Good Food

Agenda and locations subject to changes

Join us...

Register below for the Swiss Digital Leadership Forum on November 6, 2024. The conference is held at FHNW in Olten, Switzerland.

Included in the ticket is a full day of workshops and sessions as well as catering and the get-together after the conference.

Welcome to Olten, the scenic host of the Digital Leadership Forum!

Nestled at the heart of Switzerland and just a short ride from Zurich Airport, Olten combines stunning views of the Jura Mountains with historic charm. 

It’s the perfect backdrop for innovation and networking. Discover its inviting streets and vibrant culture as you join us for an inspiring conference!

Address of conference venue:

University of Applied Sciences and Arts Northwestern Switzerland
Campus Olten
Von Rollstrasse 10
4600 Olten
Switzerland

Map (pdf)

Hotel suggestion

Hotel Arte, Olten

 

Advatera

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.