Swiss Digital Leadership Forum · Digital Transformation · Marketing · Cybersecurity 

👋 Welcome! Arrival information for 6th November, 8.45am: Von Rollstrasse 10, 4600 Olten; Google maps; printable map

6th November · Olten · Switzerland

Swiss Digital Leadership Forum 2024

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Digital Leadership, Digital Transformation, Business Management and Cybersecurity in the era of the rise of AI

Join us for a one day conference in Olten and online. Experience a day filled with engaging workshops, talks, and discussions on key topics such as digital leadership, digital transformation, corporate culture, and cybersecurity. The conference will be held at the main building of FHNW, featuring a state-of-the-art lab showcasing cutting-edge technologies like generative AI. Can’t wait to see you there!
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Swiss Digital Leadership Forum · 6th November 2024

Speakers

Aldo Gnocchi, FHNW
Aldo Gnocchi
FHNW (Switzerland)

Digital Marketing

Andreas Wisler, goSecurity AG
Andreas Wisler
goSecurity AG (Switzerland)

CEO

Audace Machado, BBC News
Audace Machado
BBC News (UK)

Digital/Video producer & BBC Mentor

Besiana Kajtazi, PwC
Besiana Kajtazi
PwC (Switzerland)

Social Media Lead

Christian Mossner, Ganz Supravision AG
Christian Mossner
Ganz Supravision AG (Switzerland)

Marketing- & Video Expert

Christoph Hess, CPLTS
Christoph Hess
CPLTS (Switzerland)

Strategy Copilot / Founder

Felicity Sibindi, VSO
Felicity Sibindi
VSO (Netherlands)

Senior Programme Manager

"Leadership: Building inclusive and diverse communities."

Felicity is an expert in positive transformation of communities. The following quote resonates with her “We are greater than, and greater for, the sum of us.” – Heather McGhee

Georg Jonkin, Swisscom Broadcast
Georg Jonkin
Swisscom Broadcast (Switzerland)

Senior Product and Alliance Management Lead - Swisscom Digital Media / Edge Security & CDN

Hans-Peter Käser, National Cyber Security Centre Switzerland NCSC
Hans-Peter Käser
National Cyber Security Centre Switzerland NCSC (Switzerland)

Senior Cybersecurity Expert

Mit Leidenschaft für die Cybersicherheit und Digitalisierung engagiere ich mich als Dozent an Hochschulen und Cybergremien um die Verbesserung der Sicherheit in der Cyberwelt mitzugestalten.

Jean Michel,
Jean Michel
(Switzerland)

Software Engineering

Jenany Sivathasan, Zurich Insurance
Jenany Sivathasan
Zurich Insurance (Switzerland)

Cyber Risk Consultant

Joachim Ehrenthal , FHNW
Joachim Ehrenthal
FHNW (Switzerland)

Professor of Business Information Systems

Lars Ruddigkeit, Global AI Hub & Microsoft
Lars Ruddigkeit
Global AI Hub & Microsoft (Switzerland)

Thought Leader in Cloud, Data & Artificial Intelligence

Expert in Artificial intelligence, Blockchain, Cloud & Big Data, the following quote resonates with him “But Artificial Intelligence is neither good nor evil. It is a tool, like a knife. Is a knife evil? Only if the wielder is evil.”

Manu Pandey, Swiss Re
Manu Pandey
Swiss Re (Switzerland)

VP CX Management/Business Growth Strategist– EMEA

Marie Gonzalez, Advatera
Marie Gonzalez
Advatera (Austria)

Moderator

From the organisation to the speaker inputs and get together times, the conference is a very rich learning space. The following quote catches her attention: “Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Gandhi

Martina Dalla Vecchia, FHNW
Martina Dalla Vecchia
FHNW (Switzerland)

E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership

Michael Nussbaumer, Regionalwerke AG Baden
Michael Nussbaumer
Regionalwerke AG Baden (Switzerland)

CIO & Executive Board

Nevra Oenal, ABB
Nevra Oenal
ABB (Switzerland)

VP, Global IS Consumer Engagement

Nicolas Ospina, Schneider Electric
Nicolas Ospina
Schneider Electric (Spain)

Senior Communications Manager - Digital Customer Experience

Nikki Parsons,
Nikki Parsons
(Switzerland)

Strategic Marketing expert

Rainer Kessler, FHNW
Rainer Kessler
FHNW (Switzerland)

Cyber Security & Artificial-Intelligence Safety

Raphael Frangi, Raiffeisen Switzerland
Raphael Frangi
Raiffeisen Switzerland (Switzerland)

Head of Media and Channel Management

Regula Altmann-Jöhl, FHNW
Regula Altmann-Jöhl
FHNW (Switzerland)

Director FHNW School of Business

Rolf Dornberger, FHNW
Rolf Dornberger
FHNW (Switzerland)

Head of Institute for Information Systems

Salah Chakroun, Zurich Insurance
Salah Chakroun
Zurich Insurance (Switzerland)

Junior Cyber Underwriter

Sandra Szuba, FHNW
Sandra Szuba
FHNW (Switzerland)

Virtual Reality Expert

Sara Lupi, Beiersdorf
Sara Lupi
Beiersdorf (Italy)

Head of Human Resources, Southern Europe

Sara is passionate by the potential of individuals and organizations to evolve and grow. Her team at Sanofi aims at fostering an inclusive environment that enables every employee to have meaningful and engaging experiences while making an impact on the growth of the organization.

Su Franke, FHNW
Su Franke
FHNW (Switzerland)

Strategic Content Expert

Sylvie Lachkar,
Sylvie Lachkar
(France)

Social Media Expert

Tuanni Marshall, Transport for London
Tuanni Marshall
Transport for London (UK)

Social Media Manager

Ulyana Biasedzina, Oikocredit
Ulyana Biasedzina
Oikocredit (Netherlands)

Corporate Communications Specialist

Volker Grünauer, Advatera
Volker Grünauer
Advatera (Austria)

Moderator

Moderator of the Advatera community of practice

Agenda

Track A
Digital Leadership and Digital Transformation
Track B
Digital Communications & Marketing
Track C
Cybersecurity
Foyer
Wednesday, Nov 6
8:30 am – 9:00 am CET

Good Morning & Check-In

Foyer
Wednesday, Nov 6
8:45 am – 9:30 am CET

Moderated Roundtable Discussion

Ethical Considerations in AI Development and Deployment ; Cybersecurity Regulations and Compliance in a Digital World ; Cyber Threat Intelligence: Leveraging AI for Proactive Defense ; Effective Communication in Virtual Environments: Balancing Technology and Human Connection ; AI-Driven Marketing Analytics ; Marketing Automation ; The Future of Leadership ; Leadership Strategies for Fostering Innovation

Georg Jonkin, Swisscom Broadcast
Nikki Parsons
Martina Dalla Vecchia, FHNW
Jean Michel
Andreas Wisler, goSecurity AG
Christian Mossner, Ganz Supravision AG
Su Franke, FHNW
Sandra Szuba, FHNW
Nevra Oenal, ABB
Raphael Frangi, Raiffeisen Switzerland
Tuanni Marshall, Transport for London
Room A – Aula
Wednesday, Nov 6
9:30 am – 9:45 am CET

Ouverture - Digital Leadership thoughts by Regula Altmann-Jöhl & Volker Grünauer

Regula Altmann-Jöhl, FHNW
Volker Grünauer, Advatera
Room A – Aula
Wednesday, Nov 6
9:45 am – 10:30 am CET

Keynote: Leadership, A Voyage

Felicity Sibindi, VSO
Foyer
Wednesday, Nov 6
10:30 am – 11:00 am CET

Break & Networking

Room A – Aula
Wednesday, Nov 6
11:00 am – 11:30 am CET

Human-Centered Leadership: Redefining True Leadership

Julie Bertolus, Advatera
Room B
Wednesday, Nov 6
11:00 am – 11:30 am CET

Leaders, why do you need a social media strategy to boost your business? How to start?

In today's digital era, social media platforms have evolved into powerful tools that significantly influence public opinion, shape brand identities, and drive organizational success. Despite their evident impact, many leaders remain hesitant to fully integrate social media into their business strategies, often due to misconceptions about its value or concerns over potential risks.
This input aims to elucidate the importance of social media in contemporary business environments and offers compelling arguments to persuade organizational leaders of its indispensable role.

Sylvie Lachkar
Room C
Wednesday, Nov 6
11:00 am – 11:30 am CET

AI powered CyberTech

AI-Powered CyberTech is revolutionizing the way we approach cybersecurity. By leveraging advanced artificial intelligence, organizations can now detect threats faster and respond more efficiently, minimizing the risk of cyberattacks. AI enhances security systems by continuously learning from vast datasets, identifying patterns, and predicting potential vulnerabilities. This innovative approach allows companies to stay ahead of emerging threats while reducing manual intervention and operational costs. In this presentation, we will explore how AI is transforming cybersecurity strategies and what this means for the future of digital protection.

Rainer Kessler, FHNW
Room A – Aula
Wednesday, Nov 6
11:30 am – 12:00 pm CET

Breaking Barriers: A Journey of Diverse Leadership and Success in Corporate

Join Nicolas on an inspiring journey as he shares his personal experiences and insights on overcoming challenges, embracing diversity, and thriving as a queer leader in the world of STEM (Science, Technology, Engineering and Mathematics).  Discover how authenticity, perseverance, and self-belief can pave the way to success, no matter where life takes you.

Nicolas Ospina, Schneider Electric
Room B
Wednesday, Nov 6
11:30 am – 12:00 pm CET

Elevating Executive Thought Leadership on LinkedIn

How to do so?

Besiana Kajtazi, PwC
Room C German
Wednesday, Nov 6
11:30 am – 12:00 pm CET

Sicherheit in der Lieferkette - eine 360 Grad Betrachtung

Um Cybersicherheits-Risiken entlang der Lieferkette einzudämmen, müssen Organisationen ihre Risiken kennen und bewerten, die Voraussetzungen und Vorgaben für ihre Lieferanten, Zulieferer und Provider festlegen und die Einhaltung derselben überprüfen. Dies sollte regelmässig über alle Abhängigkeiten der Lieferkette überprüft werden. Wie dies gemacht werden kann, wird anhand einiger Beispiele aufgezeigt.

Hans-Peter Käser, National Cyber Security Centre Switzerland NCSC
Foyer
Wednesday, Nov 6
12:00 pm – 1:00 pm CET

Lunch & Learn in the Foyer

Room A – Aula
Wednesday, Nov 6
1:00 pm – 1:05 pm CET

Afternoon opening thoughts: YOU ARE WHAT YOUR SHARE!

Martina Dalla Vecchia, FHNW
Room A – Aula
Wednesday, Nov 6
1:05 pm – 1:50 pm CET

Keynote: Empowering Marketers and Communicators with AI: Practical Tools, Emerging Trends, and Actionable Tactics

This keynote will explore how Artificial Intelligence (AI) is transforming digital communications and empowering marketing and comms professionals. Learn how AI-driven tools and strategies are boosting efficiency and enabling deeper engagement with customers and stakeholders alike.

Aldo Gnocchi, FHNW
Room A – Aula
Wednesday, Nov 6
2:00 pm – 2:30 pm CET

How to Rewire Your Comms Game in Five Steps and Not Lose Your Mind (A Non-Cliché Comms Audit with Real Outcomes)

A recent communications audit led by Ulyana was both unique and enjoyable. It demonstrated how audits can be both effective and enjoyable, revitalizing communication strategies, particularly within larger organizations with complex structures.

Ulyana Biasedzina, Oikocredit
Room B
Wednesday, Nov 6
2:00 pm – 2:30 pm CET

The Power of Social-First Campaigns

Explore how social-first strategies can elevate campaign performance. Discover techniques, trend insights, and case studies that highlight the potential of prioritising social media in your marketing mix.

Tuanni Marshall, Transport for London
Room C
Wednesday, Nov 6
2:00 pm – 2:30 pm CET

Optimizing Cyber Security Programs in Portfolio Management through the simple Cyber Defense Matrix

The intersection of cyber security and cloud computing, emphasizing the strategic role of C-level executives in portfolio management within a comprehensive cyber security program will be explored. The Cyber Defense Matrix (CDM) is a strategic tool designed to help organizations understand and enhance their security posture. This abstract delves into the components and applications of the Cyber Defense Matrix, highlighting its significance in building robust cyber defense programs.

Lars Ruddigkeit, Global AI Hub & Microsoft
Foyer
Wednesday, Nov 6
2:30 pm – 3:00 pm CET

Break & Networking

Room A – Aula
Wednesday, Nov 6
3:00 pm – 3:30 pm CET

Digital Transformation in Action: Learnings from a CIO

Michael Nussbaumer, Regionalwerke AG Baden
Room B
Wednesday, Nov 6
3:00 pm – 3:30 pm CET

Implementation of AI in organisations

Christoph Hess, CPLTS
Room C German
Wednesday, Nov 6
3:00 pm – 3:30 pm CET

Cyber-Sicherheit: Drei Top Fragen an Ihr Management Team

Salah Chakroun, Zurich Insurance
Jenany Sivathasan, Zurich Insurance
Room A – Aula
Wednesday, Nov 6
3:30 pm – 4:00 pm CET

Transforming with Generative AI

Joachim Ehrenthal , FHNW
Room B
Wednesday, Nov 6
3:30 pm – 4:00 pm CET

Fireside Talk: Navigating Digital Innovation, AI Ethics, and Media Integrity in a Global Landscape

Audace Machado, BBC News
Erik Hartman, Advatera
Room A – Aula
Wednesday, Nov 6
4:00 pm – 4:30 pm CET

Workshop - Prompt Engineering: Deep Dive

Mastering AI starts with prompt engineering – the key to effective communication between humans and machines. In this session, you’ll learn powerful techniques to drastically improve AI outcomes in your professional life. Discover how to craft precise prompts that enhance AI performance, including usage of parameters that directly influence the AI's statistical model, giving you a competitive edge in marketing, digital transformation, and cybersecurity.

Rainer Kessler, FHNW
Room A – Aula
Wednesday, Nov 6
4:30 pm – 4:50 pm CET

Townhall - Summarizing the Conference

Erik Hartman, Advatera
Foyer
Wednesday, Nov 6
4:50 pm – 7:00 pm CET

Get-together, Networking, Wine and Beer

Don't miss at least the beginning of the get-together, as you can win great prices including a DJI drone from our sponsor mediamid.

Agenda and locations subject to changes

Join us...

Register below for the Swiss Digital Leadership Forum on November 6, 2024. The conference is held at FHNW in Olten, Switzerland.

Included in the ticket is a full day of workshops and sessions as well as catering and the get-together after the conference.

Welcome to Olten, the scenic host of the Digital Leadership Forum!

Nestled at the heart of Switzerland and just a short ride from Zurich Airport, Olten combines stunning views of the Jura Mountains with historic charm. 

It’s the perfect backdrop for innovation and networking. Discover its inviting streets and vibrant culture as you join us for an inspiring conference!

Address of conference venue:

University of Applied Sciences and Arts Northwestern Switzerland
Campus Olten
Von Rollstrasse 10
4600 Olten
Switzerland

Map (pdf)

Hotel suggestion

Hotel Arte, Olten

 

Advatera

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.