Claude Kaufmann

HSLU, Lucerne, Switzerland

• Newsroom: The heart of integrated corporate communications
  Insights into communications at Hirslanden AG, Claude Kaufmann
• Alexa says: « Sorry, I don’t know that » – On dealing with voice assistants in everyday life; Ute Klotz, HSLU
• Internal communications via Escape Room, Cornelia Ineichen, Baloise Group
• Further topics:
  • Employee app vs. Teams app vs. other solutions
  • Organisation and coordination in communication – creating synergies, involving, bundling
  • Integrated communication that involves all departments in the communication strategy
  • Hybrid work
  • Podcasts in corporate communications – do they make sense in terms of reach versus needed resources?
  • Bring your current challenges along!
• Open discussions and networking