English speaking
Doetsch Grether AG, Basel,
Switzerland
Join a knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.
- Generative AI – forecast and opportunities by Rafael Serrano del Rio, Digital- & Social Media Manager – Doetsch Grether AG
- Insigths into digital marketing communications at Doetsch Grether
- « AI, you, & the future of work » by Dave Drodge
- Rise of Decentralized Social Platforms
- Growth in decentralized platforms like Bluesky and Mastodon prioritizing user privacy and ownership of content.
- In Austria, for instance, several prominent journalists on X have transitioned to Bluesky in a coordinated effort.
- What does it mean for corporate accounts? Is there a shift from broad, public content sharing to smaller, more engaged groups and private community platforms like Discord or WhatsApp?
- Hyper-Personalization at Scale
- Leveraging real-time data to deliver highly tailored customer experiences across all digital touchpoints while balancing privacy concerns.
- Content in the Age of Creator Economies
- Collaborating with niche creators and micro-influencers to create authentic, engaging content that resonates with targeted audiences.
- Discussing the trends for digital marketing in 2025
- Bring your challenges along !
