Cheyenne Goeminne

Siemens

Global Industry Marketing Manager

English speaking

Sopra Banking Software, Brussels, Belgium

Knowledge sharing group meeting for experienced Digital Managers of the Benelux region.

How AI technologies are used with GTM (go-to-market) campaigns, Cheyenne Goeminne
Insights into Sopra´s digital projects, Olga Bagaeva, Head of Digital Campaigns, Sopra Banking Software
- Designing and development of lead generation strategies
- Coordination of digital global campaigns in all geographical zones
- Go-to-market action plans to generate qualified leads that impact sales
Beyond Keywords: Co-Creating the Future of Content Marketing for Enterprises
- How our content strategy shifted from targeting high volume keywords & focussing on leadgen to a laser targeted approach to generate awareness at enterprise target accounts.
- Joris Brabants, CMO, Apicbase
Email automation, work less but efficiently
- Chiara Girardi, SDT Ultrasound
ChatGPT 4 Turbo and Assistants: how they can help in digital campaigns
Focus Topic: Digital Transformation Strategy
- Discussion and insights on how digital mature your organization is, led by Erik Hartman
Meet digital managers from different industries in an completely advertisment free and hands-on knowledge sharing meeting
Lots of time for open discussions on your current challenges around digital transformation and communications