Claudio Corvaglia

Georg Fischer

Social Media Manager

With passion and focus, he likes to simplify messages and craft new formats that suit the target audiences.
He believes that « What happens on Instagram stays on Instagram », the IG-only content is not only about making this channel special, it’s about making our social media portfolio richer.

Novomatic Forum, Vienna,

Advatera’s yearly conference for digital, marketing and communication managers.

Online Session English speaking

25 min: Welcome and roundtable discussion
- An interactive session where you meet, share and connect with other Advetera members.
30 min: When a B2B company wants to reach consumers: multi country social media campaign implementation.
Kauri Ramos, Social Media Expert, ALPLA Group
ALPLA is a world leader in the development and production of innovative plastic packaging solutions.
30 min: Georg Fischer – Social Media in B2B case study
Claudio Corvaglia, Social Media Manager at Georg Fischer
25 min: Open space discussions
- Topics handed in by member organizations and participants. Including:
  - A/B testing for social media campaigns. Used tools and experiences.
  - LinkedIn – does it really make sense to run branding ads (we’re strong on organic content on LinkedIn)?
10 min: Learnings and next meeting

English speaking

Haus der Ingenieure, Vienna, Austria

The 10th edition of our yearly Digital Leadership Forum!

English speaking

Georg Fischer AG, Schaffhausen, Switzerland

Knowledge sharing group meeting for experienced social media and digital marketing managers from Switzerland.

Insights into GF social media projects & focus on the implementation of the social media segmentation strategy
- Claudio Corvaglia, GF
The journey of Sustainable Switzerland’s social media accounts started nearly a year ago: The focus on the talk will be on the reasons and strategies behind choosing specific platforms to reach their target group, along with the learnings and challenges encountered. Additionally, the talk will cover the transformation of B2B content into B2C content and efforts to engage the B2B community.
- Viktoria Stauffenegger, NZZ
Lots of time for open discussions around your current challenges, including
- Artificial Intelligence (AI) and Automation
- E-commerce Trends (e.g., Social Commerce)
- Content Marketing (Storytelling, Video, Podcasts)
- Influencer Marketing (Selection, ROI, Ethics)