Marietta Avakova

Victorinox, Ibach-Schwyz, Switzerland

Knowledge sharing for ambitious Social Media Managers.

• Insights into Social Media and Digital Marketing projects at Victorinox
• Factory tour at Victorinox
• Increasing the conversation rate through a targeted conversational customer experience (CX) methodology, Marietta Avakova
  • The talk will unveil how a way value identification can be handled and how this activity can increase number of users on a digital application or a platform through a real example of a mobile app.
• Knowledge sharing on up-to-date developments in generative AI, including  relevant tools for digital marketing
• Lots of time for open discussions around current challenges
• As always: completely ad-free, no agencies, no consultants