Meryem Riahi

NZZ (Neue Zürcher Zeitung)

Deputy Head additional business & distribution (+Social Media and Content Manager bis Mai 2021)

Online Session German speaking

Themenorientierte (Social Media) Kommunikation bei der Migros.
NZZ Case Study – Vinothek – die Marke 360-Grad erlebbar machen mit Einbindung der Redaktion, der Marketingabteilung und den Zusatzgeschäften, Meryem Riahi, Deputy Head additional business & distribution (+Social Media and Content Manager bis Mai 2021), NZZ (Neue Zürcher Zeitung)
sowie offene Diskussionen und Netzwerken

English speaking

Fachhochschule Nordwestschweiz, Basel, Switzerland

App -Usage Data and Geo-Tracking: How to address consumers at the right moment based on behaviour and geo-location, Joerg Schudrowitz, BSH Home Appliances Group.
Digital marketing and social media in a non-profit organization: how to engage an international network of volunteers, Kim Widlicki, Rotary International
Case study, Meryem Riahi, Neue Zürcher Zeitung AG
Don’t make ads. Make TikToks, Yannik Tschan, Emmi Gruppe
As well as open discussions and networking. Handed in knowledge sharing topics include:
- The ideal digital marketing dashboard
- Sounding like a human. Multi-channel approach in communications is technically easy. But how do you deal with the different voices on the different channels?
- In a work environment characterized by constant and rapid innovation, the search for new ideas is the greatest challenge (and the measure of success!)
- Bring your current challenges along for the open workshops!