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Corporate Communications & Employer Branding: Efficient integration under the roof of People & Organisation at 1:00 (CET): Meeting room

N'oubliez pas que nos réunions sont totalement exemptes de publicité et de vente. Pas d'agences, pas de consultants, s'il vous plaît.

Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Startseite » Speakers » Olga Bagaeva

Olga Bagaeva

Sopra Banking Software

Head of Digital Campaigns

English speaking

, Mechelen, Belgium

Knowledge sharing group meeting for experienced digital and marketing managers from Benelux. Topics include:

Drowning in the DID (Dissociative Identity Disorder) of Digital Marketing. Saija Bister, Marketing Manager, Sluys International
- Importance of data privacy and how it relates to digital engagement, specifically centralized versus decentralized marketing. Discussing the challenges of managing the constantly shifting technology landscape and need to stay ahead of the curve.
From Boring to Buzzworthy: Navigating the Challenges of Organizing a 5000+ People Event with Digital Marketing; Olga Bagaeva, Head of Digital Campaigns, Sopra Banking Software.
AI in digital content production
- In digital marketing, you try to convince your customer with your message or story through different channels. From an email campaign to promotion on social media: Content is king. But of course, you don’t just get there overnight. There is quite a labour-intensive process behind it. In what ways can AI support you throughout the process of content production? Lizzy Bleumers, Joeri Dehouwer; Thomas More Research
- Ethical use of AI in digital content production. The ethical use of AI in digital content production and marketing requires a commitment to fairness, transparency, and responsibility. This commitment involves avoiding bias and discrimination, respecting user privacy, and avoiding any deceptive or manipulative use of AI, Andres Algaba, VAIA
Discussion and examples from the group: Leveraging AI for Digital Communications and Business Process Optimization: Insights from ChatGPT and BeyondThis group discussion will focus on exploring how AI, including ChatGPT, can be used to improve digital communications and streamline business processes, with real-world examples and insights shared among participants.
Leading Teams to Digital Success: Best Practices for Navigating Change and Driving Innovation
Collaborative problem-solving: Lots of time for open discussions on your challenges. Bring your challenges along!

English speaking

Sopra Banking Software, Brussels, Belgium

Knowledge sharing group meeting for experienced Digital Managers of the Benelux region.

How AI technologies are used with GTM (go-to-market) campaigns, Cheyenne Goeminne
Insights into Sopra´s digital projects, Olga Bagaeva, Head of Digital Campaigns, Sopra Banking Software
- Designing and development of lead generation strategies
- Coordination of digital global campaigns in all geographical zones
- Go-to-market action plans to generate qualified leads that impact sales
Beyond Keywords: Co-Creating the Future of Content Marketing for Enterprises
- How our content strategy shifted from targeting high volume keywords & focussing on leadgen to a laser targeted approach to generate awareness at enterprise target accounts.
- Joris Brabants, CMO, Apicbase
Email automation, work less but efficiently
- Chiara Girardi, SDT Ultrasound
ChatGPT 4 Turbo and Assistants: how they can help in digital campaigns
Focus Topic: Digital Transformation Strategy
- Discussion and insights on how digital mature your organization is, led by Erik Hartman
Meet digital managers from different industries in an completely advertisment free and hands-on knowledge sharing meeting
Lots of time for open discussions on your current challenges around digital transformation and communications