English speaking
S. Karger AG, Basel,
Switzerland
Join our knowledge-sharing group meeting for experienced digital managers from accross Switzerland.
- Insights into Karger´s digital projects.
- Organic growth on LinkedIn using various LinkedIn formats
- Victoria Telebar Pajan – Karger
- Discussion: Syngenta is about to launch our employee advocacy project via the Linkedin My company tab.
- Short overview of launch plans and tactics at Syngenta by Paolo di Lernia, followed by discussion in the group.
- Who has experience with this tool so far?
- Building Buzz: how our B2C social media campaign grew awareness for our Spiio soil sensors – lessons & learnings
- Mark Birchmore and Bettina Weber, Syngenta
- Join us for an insightful dive into social media campaign planning and how they can be leveraged to build awareness for a new B2C product. In this session, we’ll present a case study on how we developed a powerful content strategy from a mix of visually engaging, social-first content and how we strategically used paid promotions to amplify reach. You will gain firsthand insights into what worked best for us in each platform with our very specific target audience. Whether you’re looking to improve your content strategy or maximize ROI on paid campaigns, this session is packed with practical tips and lessons that you can apply immediately.
- Knowledge sharing on up-to-date developments in generative AI, including relevant tools for digital marketing
- Approaches for Zero-Party Data Marketing and Personalization
- Lots of time for open discussions around current challenges
- As always: completely ad-free, no agencies, no consultants
