English speaking
Fachhochschule Nordwestschweiz, Basel,
Switzerland
- App -Usage Data and Geo-Tracking: How to address consumers at the right moment based on behaviour and geo-location, Joerg Schudrowitz, BSH Home Appliances Group.
- Digital marketing and social media in a non-profit organization: how to engage an international network of volunteers, Kim Widlicki, Rotary International
- Case study, Meryem Riahi, Neue Zürcher Zeitung AG
- Don’t make ads. Make TikToks, Yannik Tschan, Emmi Gruppe
- As well as open discussions and networking. Handed in knowledge sharing topics include:
- The ideal digital marketing dashboard
- Sounding like a human. Multi-channel approach in communications is technically easy. But how do you deal with the different voices on the different channels?
- In a work environment characterized by constant and rapid innovation, the search for new ideas is the greatest challenge (and the measure of success!)
- Bring your current challenges along for the open workshops!
