Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Agenda, MSF, Digital Managers Geneva, “external and internal Digital Leadership”

Morning 9.30 am – 12.00 pm

  • 30-10 am Morning discussion in small groups
    • Leveraging AI in Communications –we explore the use of AI technology, specifically ChatGPT, for content production. Have you tried ChatGPT already? What are capabilities and limitations of ChatGPT.
  • 10-10.10 am Short introduction round
  • 10-10.30 am What about Amazon advertising in your Media Mix? Laetitia Dulguerov
  • 30-10.45 Open discussions
    • Digital leadership: building global high-performing teams
  • 45-11.00 am Break
  • 30-11.45 How can CRM help organizations optimise sales performance? Cíntia Pino

Lunch & Learn 11.45 noon – 1 pm

Afternoon 1 pm – 3.30 / 4 pm

  • 1 – 1.45 pm “Digital Information and Knowledge Management at MSF OCG
    • Information and documents are very important assets for MSF, they guide our work, provide evidence that activities have been performed or results have been achieved, and capture our knowledge and best practices. In this session we will share our latest initiatives from our Microsoft O365 digital workplace: Our intranet, the private workspaces, and other tools we are implementing to harmonize knowledge management across 24 countries in support to our medical operations. Lina Salazar
    • MSFeCARE improves quality of care in primary settings by bringing evidence based medical knowledge to frontline health workers using mobile technology. We are talking about using digital technology in very fragile, remote and volatile contexts. During this presentation, I will go through the challenges and successes of bringing digital transformation in MSF field sites. Lucie Gueuning
  • 45 – 2 pm Short break
  • 00 – 3 pm Open discussions
  • 3 – 3.30 pm Learning & Next Meeting

Interessiert am Erfahrungsaustausch?