Kommende Advatera Treffen

• Würth: Corporate Influencers auf LinkedIn
• Einblicke in das Digitale Marketing bei Würth
• Social Media Case Study von Patricia Flasshoff, Senior Social Media Manager, Seven.One Entertainment
  • Workshop: Power or Pain? Chancen und Challenges im Social Media Business
    Workshop zu Hacks, Tipps & Workarounds von Pro´s für Pro´s
  • Strategische und inhaltliche Führung sämtlicher Social Media Kanäle des TV-Senders sixx inkl. Contenterstellung, Monitoring, Reporting
• Generative AI: Wie LLM (Large Language Models) grundsätzlich funktionieren; AI in der Content-Produktion; ChatGPT, vs Bard, vs BingChat; Adobe Firefly;
• TikTok Case Study: Erfolgreiche Strategien und Kampagnen
• Influencer-Marketing: Auswahl, Zusammenarbeit und Erfolgsmessung
• Bringt eure eigenen Herausforderungen für offene Diskussionen mit
• Wie immer: völlig werbefrei, ohne Teilnahme von Agenturen und Consultants.
• Austausch für Digital- und Socialmedia-Manager*innen aus Österreich und Süddeutschland

Unter anderem mit:

• Einblicke in die interne Kommunikation bei Europcar
• "Zeit für Optimisten: Mit Corporate Influencern das Unternehmen transformieren"
  • Die Europcar Mobility Group befindet sich im Wandel von einer Autovermietung zu einem modernen Mobilitätsdienstleister. Für die Transformation und den kulturellen Wandel spielt die interne Kommunikation eine entscheidende Rolle.
• Der digitale Arbeitsplatz von morgen: Trends und Vorhersagen
• Wie AI unsere Jobrollen verändert, Beispiele von Tools abseits von ChatGPT, Dall.E und Midjourney
• Bringt eure aktuellen Herausforderungen für die offenen Diskussionsrunden mit!
• Netzwerken mit Kommunikationsmanger*innen aus Hamburg, Berlin und ganz Norddeutschland

In this presentation, Nikki Parsons will share her experience developing a virtual showroom. She will discuss the challenges the team faced, how they adapted their strategy, and the innovative solution they implemented to achieve their goals. Nikki will emphasize the importance of embracing change and driving innovation to succeed in a rapidly evolving business landscape.

European conference on internal communications, digital workplace, and employee experience.

Knowledge sharing group meeting for experienced managers of internal communications from London and surrounding regions.

Topics include:

• Decathlon comms insights
• Increased use of AI and Automation in Internal Communications
  • This discussion explores the advantages of using AI technology for internal communications. AI technology like Chatbots and natural language processing will continue to play a larger role in streamlining internal communications processes. We'll examine the capabilities and limitations of tools like ChatGPT and discuss implementation best practices. Additionally, we'll address data privacy and security concerns.

• Lots of time for open discussions, including
  • How we can increase the watch-rate of our weekly videos?
  • Which Internal Comms KPIs are you using?
  • Bring your challenge along…

The meeting begins at 9:30 a.m. local time and is held at the Just Eat office in London.

Experience exchange on corporate communications, internal communication and digital workplace.

Topics include

• Insight into communication at Bystronic and their corporate comms strategy, by Nathalie Zulauf
• Insights into the Bystronic intranet
• HR-Comms: Positioning as a great place to work – finding talent through communication. Christopher Ruehl, Syngenta
• Best-practice examples for successful digital communications
• Strategies to improve internal and external communications
• Generative AI
  • How LLMs (large language models) really work and why they sometimes give good sounding but still wrong results.
  • Midjourney and Adobe Firefly for image production – try it out, we will have test accounts at the meeting so everyone can try
• Strengthening employee involvement and feedback mechanisms
• Adapting to hybrid work environments and mobile working
• Measuring success and analyzing comms initiatives
• As always: plenty of time for open discussions

Based on the registration of English-speaking participants and colleagues from Geneva, the meeting may be in English. For collaborative activities and open conversations, we will ensure the availability of German breakout groups as well!

Knowledge sharing for ambitious Social Media Managers.

• Insights into Social Media and Digital Marketing projects at Victorinox
• Factory tour at Victorinox
• Knowledge sharing on up-to-date developments in generative AI, including  relevant tools for digital marketing
• Lots of time for open discussions around current challenges
• As always: completely ad-free, no agencies, no consultants

Intranet Demo by Marie-Isabelle Mönnig, ifm electronic

Digital signage at Essity forms an important part of their internal digital channel mix, increasing reach into the organization in particular with shopfloor colleagues. In May 2022, they started setting-up an internally built solution which was successfully implemented in Q1 2023.

Join our knowledge-sharing group meeting for experienced managers in internal communications, digital workplace, and employee experience from Geneva and surrounding regions of Switzerland and France.

• Insights into digital workplaces and social intranets of participating organizations
• Establish & drive metrics
• Goals for the second half of 2023
• How can AI tools become your assistant
• Lots of time for open discussions
• Fully advertisment-free with no agencies, no consultants

… more to come

The 10th edition of our yearly Digital Leadership Forum!

Erfahrungsaustausch für ambitionierte Kommunikationsmanager*innen aus Hamburg und Umgebung.

Knowledge sharing group meeting for experienced social media and digital marketing managers from Switzerland.

Our 11th edition of the Digital Leadership Forum.