The Customer Journey: Moving Beyond the Conversion Funnel

When analyzing consumer behavior, it’s not about filling a funnel. It’s about guiding the buyers through a journey, said Erik Hartman at this year’s Digital Leadership Forum in Vienna. Let’s take a closer look at the meaning behind his words and how we can improve our understanding of the buying process. Conversion funnels are an […]

Intranet Request for Proposal (RfP) – download template

Each RfP is unique, but the following guidelines should give you an idea of how to write a good RfP. In addition to these tips, we have prepared a sample RfP that you can easily download and customize to your needs. Avoid feature lists Instead of writing a list of features, it is better to […]