Shapers of AI Fireside Talk: Who Really Owns AI? Leadership, Power, and Accountability

Let us start the year 2026 with a fireside talk on "Who Really Owns AI? Leadership, Power, and Accountability". Guest will be Ricardo Perez Font, Head of Marketing Business Unit Services & Performance at BOBST in Lausanne as well as AI business specialist, mentor and coach specialized in transition and transformation.

ShapersOfAI: AI Strategy Workshop - Part 1 of 2

Erik Hartman
Moderator, Advatera

Volker Grünauer
Moderator, Advatera

In this session, you will develop a clear, actionable AI strategy for your organization. Together with Erik Hartman and Volker Grünauer, you will refine your strategic intent, define how AI supports your mission, and set the guiding principles that shape decision-making. You will leave with a practical, well-structured strategy foundation that aligns leadership and provides direction for all upcoming AI initiatives.

ShapersOfAI: AI Strategy Workshop - Part 2 of 2

Erik Hartman
Moderator, Advatera

Volker Grünauer
Moderator, Advatera

In this session, you will develop a clear, actionable AI strategy for your organization. Together with Erik Hartman and Volker Grünauer, you will refine your strategic intent, define how AI supports your mission, and set the guiding principles that shape decision-making. You will leave with a practical, well-structured strategy foundation that aligns leadership and provides direction for all upcoming AI initiatives.

Internal Rewards Campaign – Boosting Benefit Value Awareness & Understanding

Lucia Čorbová
Internal & External Communication Specialist, Slovnaft

Making bonuses and perks tangible: a large-scale internal benefits and rewards campaign for 3,000+ employees designed. You will see how we explained to employees the value of company benefits and rewards using simple model personalities,  and showed how this increases their annual income. We will describe how campaign influenced understanding and how the "benefits calculator" (created internally at no cost) unlocked personalized value for each employee.

Digital Comms, Digital Workplace, Social Intranet Switzerland (Zurich, Basel and Bern)

Fabienne Schneider
Manager Group Communications / Spokesperson, Swiss Life AG

Lena Weber
Internal & Digital Communications Manager, Axpo Group

Robin Rickenbacher
Mediensprecher / Manager Group Communications, Swiss Life AG

• “Focus on Employees” project. Lena Weber – Axpo
  • Over the past year, we conducted both quantitative and qualitative employee surveys, which provided us with valuable insights for strengthening our internal communication. The description could be: Over the past year, the internal communications team carried out the “Employees in Focus” project, gathering both quantitative and qualitative feedback from Axpo employees all over the Axpo Group. The insights gained give us a clearer understanding of employees’ needs and expectations and guide improvements in our internal communication.
• Internal campaign Co-creating Purpose. Fabienne Schneider und Robin Rickenbacher – Swiss Life AG
  • With “Turn to Purpose,” Swiss Life's sharpened purpose was activated across the company. The strong engagement of the employees shows how humour and creativity helped firmly anchor the purpose within the organisation.
• Bring your challenges along to discuss them with the group!

Digital Leadership: Marketing & Social Media Geneva/Vaud Regions

Airah Cadiogan
Communications Manager, International Seed Federation

Cíntia Pino
Marketing and Communiations Director, GOLDMUND

Julie Bertolus
Moderator, Advatera

Knowledge sharing group meeting for experienced Digital Leadership Managers in Marketing and Social Media from Geneva & Vaud Regions.

• Tackling mis/disinformation – Airah Cadiogan – International Seed Federation
  • It explores how communication managers can counter mis- and disinformation with a smart mix of online tools — while protecting credibility and reputation and staying authentic and values-driven in increasingly polarized environments. It also highlights the marketing angle, including the impact on brand perception and campaigns and how comms and marketing can work together to safeguard trust.
• How to Build a Professional Showcase Website on a Budget – Cintia Pino, Marketing & Communications Director at GOLDMUND
  • Goldmund, the leading Swiss manufacturer of sound systems since 1978, offers a wide range of prestigious and high-precision home audio systems
• Discussion and examples from the group: Where we stand on AI – A candid check-in for marketing & communications leaders in 2026 – what’s working, what’s hype, and what to do next.
• Bring your challenges along to discuss them with the group

Internal Comms & Digital Workplace Geneva & Vaud Regions

Ana Barfield
Global Practice Lead, Aga Khan Foundation

From Hype to Craft - Creating Marketing Momentum with AI

Annabelle Atchison
Head of Communications & Product Marketing, IONOS

From Hype to Craft – Creating Marketing Momentum with AI | Annabelle Atchison, Head of Communications & Product Marketing at IONOS

Annabelle shows how IONOS supplies 10 brands in 18 countries with AI-supported content, insights on limits and learnings.

Shapers of AI: Optimizing UI/UX Experience of AI Automation

Yoshinobu Nagamine
Senior Manager for Resource Mobilization, GAVI

The transformative power of AI automation comes with a dual challenge: preventing overreliance on automated outputs while overcoming user hesitation driven by hallucinations or perceived unreliability. Achieving the right balance requires designing interfaces and interactions where AI augments, rather than replaces, human capability — in a way that remains sustainable, transparent, and trustworthy.

Digital Workplace & Internal Communications London

Cary Rueda
Group Internal Communications Manager, Subsea 7

Knowledge sharing group meeting for experienced managers of internal communications from London and surrounding regions.

• Insights into Subsea7´s internal communication projects.
• Bring your current challenges along to discuss them with the group.

Using AI for Sales and Marketing (training) - How do I create podcasts?

Bernd Hildebrandt
Customer Experience Marketing, Nokia

Everybody is talking with and about AI. Everybody? No really, but everybody talks about it.

In this session we will go through an actual AI use case of Nokia Marketing & Training organization. After that we can talk about it.

Digital Leadership, Marketing & Social Media Switzerland

Noemi Humm
Digital Marketing Manager, ASSA ABLOY

Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

Digital Workplace & Internal Comms Belgium- English

Guy Van Leemput

The Digital Workplace Belgium group is an open, advertisement-free knowledge-sharing community for communication and digital workplace professionals. We meet in an informal, English-speaking setting to exchange real experiences, challenges, and practical ideas.

Typical topics include:

• Internal communication and employee engagement
• Digital workplace strategy and governance
• Intranet and content management
• Collaboration and knowledge-sharing practices
• AI use cases in communication and the workplace

A space to learn from peers, share what works, and connect with colleagues from across organisations.

Shapers of AI: KI und Personalisierung im neuen Swisscom Intranet – NELI ; AI and Personalization in the new Swisscom intranet – NELI

Matthias Hunzinger
Lead Digital Communication Platforms, Swisscom

Das Next Level Intranet von Swisscom bringt intelligentes Arbeiten und zielgerichtete Kommunikation auf ein neues Level.

The Next Level intranet from Swisscom takes intelligent work and targeted communication to a whole new level. The session will be live AI translated.

Belgium Digital Workplace & Social Intranet Group - English Speaking

Guy Van Leemput

Belgium’s Digital Workplace & Intranet Group is a space for experienced digital workplace, intranet, and internal communications managers to exchange real-world practices. We share what’s working (and what isn’t), compare tools and governance approaches, and learn from each other’s implementations. The meeting is practical, peer-led, and focused on outcomes.

Swiss Digital Leadership Forum 2026

Aldo Gnocchi
Digital Marketing, FHNW

Jacqueline Vo
GenAI Digital Workplace Engineer, LGT Private Banking

Johannes Fenner
Head of Programme: Digital Leadership, Digital Marketing & Performance Marketing. Lecturer in Digital Marketing, FHNW

Johannes Müller
Senior Manager Knowledge Management, Siemens

... and further speakers.

Swiss Digital Leadership Forum 2026 is a one-day international conference in Olten, Switzerland (31 August 2026) for decision-makers and practitioners seeking practical insights on digital leadership, transformation, and the future of work. The event brings together leaders from business, HR, communications, marketing, IT, and security to share real-world case studies, proven strategies, and actionable tools across six tracks: Digital Leadership, New Work/Digital Workplace, Digital Marketing, Cybersecurity, IT Management, and HR Management, with a clear focus on what works in practice in Swiss and European organizations.

Digital Workplace Conference Brussels 2026

Dominik Schneider
Business Event Organizer & Moderator, Advatera

Guy Van Leemput

Jacqueline Vo
GenAI Digital Workplace Engineer, LGT Private Banking

Marie Gonzalez
Moderator, Advatera

... and further speakers.

Digital Workplace Brussels 2026 is the conference for people searching for real-world guidance on how to build a better intranet, improve employee experience, and make digital/hybrid work actually work. Join internal communications, HR, IT and workplace teams in Brussels for practical case studies, expert sessions, and hands-on takeaways on modern intranets, employee portals, collaboration tools, AI at work, and the future of work in Europe.

Digital Leadership Forum 2026

Elisabeth Schwab
Head of Data & Analytics, PALFINGER AG

Erik Hartman
Moderator, Advatera

Felicitas Kilga
Head of Advisory Services, Swiss Life Select Österreich

Gabi Wüstenberg
Moderatorin, Advatera

... and further speakers.

Digital Leadership Forum Vienna 2026 is an international conference for anyone looking for practical answers on digital leadership, AI, organizational transformation, digital marketing, digital transformation, corporate culture and the future of work. On 16–17 November 2026 in Vienna, Austria, leaders and practitioners from marketing, digital and communications come together to share real-world case studies, proven tools, and actionable frameworks for leading digital and hybrid organizations, focused on implementation, not hype.