Digital Communications

Alexandra Pak
Communications Officer, Imerys

Bommy Lee
Head Of Communications, Sofinnova Partners

Charlène Lavoir
Responsable communication interne & marque, Sciences Po

Elisabeth Alidou
B2B Communications Manager, Unither Pharmaceuticals

... and further speakers.

Join a knowledge-sharing meeting tailored for internal and external communications managers of the Paris region.

This interactive workshop is tailored for internal and external communications managers, providing a platform to share insights, challenges, and best practices.

• Imerys' current best practices on LinkedIn paid posts for LeadGen (over 40 per year the past 2 years, global scale, have been done). Alexandra Pak, Communications Officer – Imerys
  • Content: Being Authentic
  • Aligning Internal Messaging with External Brand Narratives
• From Stealth to Spotlight: Venture Capital’s PR Revolution. Bommy Lee, Head of Communications – Sofinnova Partners
  • Why branding and reputation now matter as much as funding
• Creative Content Strategies for Innovation
  • Content Creation for Euroject – Exploring the diverse formats we are considering to communicate about this innovation, including 3D videos, holograms, whitepapers, and technical sheets. Elisabeth Alidou, B2B Communications Manager – Unither Pharmaceuticals
• Internal Communications: Parent-Children Day at Sciences Po – a Parent-Child Day when staff and students can bring their children to the Paris campus. Charlène Lavoir, Responsable communication interne & marque – Sciences Po.
• Leveraging Social Media for Corporate Storytelling
• Internal comms case study and live intranet demos of participating organizations
• Bring your challenges along to discuss it with the group !

The meeting will be held in French, some talks may be in English.

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Participez à une réunion d’échange dédiée aux responsables de la communication interne et externe de la région parisienne

Cet atelier interactif s’adresse aux responsables de la communication interne et externe, offrant une plateforme pour partager des idées, des défis et des meilleures pratiques.

Au programme :

• Bonnes pratiques d’Imerys en matière de posts sponsorisés sur LinkedIn pour la génération de leads : Plus de 40 campagnes par an à l’échelle mondiale au cours des 2 dernières années, présentées par Alexandra Pak, Responsable Communication chez Imerys.
• Créer un contenu authentique : Comment produire des messages sincères et impactants.
• Aligner la communication interne avec la narration de la marque externe : Assurez-vous que vos messages internes soutiennent et renforcent votre image de marque. • Utiliser les réseaux sociaux pour le storytelling d’entreprise : Meilleures pratiques pour raconter efficacement l’histoire de votre organisation.
• Études de cas en communication interne et démonstrations d’intranets en direct : Présentation des exemples concrets des organisations participantes.

Apportez vos défis :

L’occasion idéale pour partager vos challenges actuels et en discuter avec vos pairs afin de trouver des idées et des solutions innovantes.

La réunion se déroulera en français, certaines interventions pourront être en anglais.

Digital Managers Switzerland

David Drodge
Group Lead Digital Planning, Roche

Julie Bertolus
Moderator, Advatera

Rafael Serrano del Rio
Digital- & Social Media Manager, Doetsch Grether AG

Join a knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

• Generative AI – forecast and opportunities by Rafael Serrano del Rio, Digital- & Social Media Manager – Doetsch Grether AG
• Insigths into digital marketing communications at Doetsch Grether
• "AI, you, & the future of work" by Dave Drodge
• Rise of Decentralized Social Platforms
  • Growth in decentralized platforms like Bluesky and Mastodon prioritizing user privacy and ownership of content.
  • In Austria, for instance, several prominent journalists on X have transitioned to Bluesky in a coordinated effort.
  • What does it mean for corporate accounts? Is there a shift from broad, public content sharing to smaller, more engaged groups and private community platforms like Discord or WhatsApp?
• Hyper-Personalization at Scale
  • Leveraging real-time data to deliver highly tailored customer experiences across all digital touchpoints while balancing privacy concerns.
• Content in the Age of Creator Economies
  • Collaborating with niche creators and micro-influencers to create authentic, engaging content that resonates with targeted audiences.
• Discussing the trends for digital marketing in 2025
• Bring your challenges along !

Social Intranet, Digital Workplace, Internal Comms, Employee Experience Benelux

Alexander Jansen
Communications Manager Netherland, TikTok

Erik Hartman
Moderator, Advatera

Esther Zeldenrust
Adviseur Rijksportaal en teamcoördinator, Ministry of General Affairs

Join a knowledge-sharing meeting tailored for communication managers of the Benelux region.

• Content Governance National Portal. Esther Zeldenrust, Advisor National Portal and Team Coordinator – Ministry of General Affairs
  • The government-wide intranet Rijksportaal is renewed in 2021. And like for a lot of intranets ownership (also for shared content) is not always clear. Rijksportaal is potentially for 120.000 employees and has editors from 10+ organizations, with all their different ways of working. It is about time to take the lead. But who should do this?
• Nothing exists in a vacuum. Alexander Jansen, Communications Manager Netherlands – TikTok
  • Within the communications space we often deal with hard and intractible issues, and crises, that impact the perception of the organisation for external audiences. But how does this influence the internal stakeholders, and are we paying enough attention to what our empoyees think?
• Bring your challenges along !

Digital Workplace & Internal Communications London

Maria Ferrer
Internal Communication Leader, Decathlon UK

Tim Taylor
Director of Communications and External Affairs, SNG (Formerly Network Homes)

Knowledge sharing group meeting for experienced managers of internal communications from London and surrounding regions.

• Insights into Decathlon´s internal communication projects
  By Maria Ferrer, UK Internal Communication Leader at Decathlon UK
• Uniting Voices: Internal Comms Strategies in the Merger of Two NGOs
  Insights from Tim Taylor, Director of Communications and External Affairs at SNG Real-world examples of how effective internal comms helped navigate the complexities of merging two distinct organizational cultures
• Bring your challenges along to discuss them with the group !

Digital Managers Geneva

Corinne Kemp
Digital & Web Project Manager, Mercy Ships

Julie Bertolus
Moderator, Advatera

Join our knowledge-sharing group meeting for experienced Digital Managers from Geneva and surrounding regions of Switzerland and France.

Internal Comms & Digital Workplace Switzerland

Jan Stähli
Lead Culture & Change Communications, Swiss Re

Join a knowledge-sharing group meeting for experienced internal communications leaders from the Swiss region.

Digital communication, internal communication & digital workplace

Join a knowledge-sharing meeting tailored for communications managers in the fields of internal communication and digital workplace of the Berlin region.

This interactive workshop is providing a platform to share insights, challenges, and best practices and will be held in English.

Swiss Digital Leadership Forum 2025

Aldo Gnocchi
Digital Marketing, FHNW

Erik Hartman
Moderator, Advatera

Lars Ruddigkeit
Thought Leader in Cloud, Data & Artificial Intelligence, Global AI Hub & Microsoft

Marie Gonzalez
Moderator, Advatera

... and further speakers.

Digital Leadership Forum 2025

Erik Hartman
Moderator, Advatera

Ewa Hermanowicz
Senior Regional Communications Manager Europe, FSC Forest Stewardship Council

Le Thuy Duong
Marketing Communications Specialist, Global VAT Compliance

Marie Gonzalez
Moderator, Advatera

... and further speakers.

Our 12th edition of the Digital Leadership Forum.