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Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Upcoming member meetings

Here is a list of knowledge sharing meetings in the next 2-3 months. Keep an eye on this page as additional meetings are frequently added. Guests are welcome to join on a one-time basis to get to know the group. Fully sales-free, no agencies, no consultants.

Social Intranet, Digital Workplace, Internal Comms, Employee Experience Benelux

On-site meeting in Utrecht English speaking
21 March 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Rabobank, Utrecht, Netherlands
Bram Koster
Global product owner intranet solutions, Randstad
Erik Hartman
Moderator and trainer, TIMAF
Fareeda Shaieb
Internal Communications Manager, Internal Communications Manager Rainforest Alliance
René Samsen
Design Lead Employee Experience, Rabobank
... and further speakers.

Knowledge sharing group meeting for experienced communications, digital workplace and employee experience managers from Benelux.

  • Improving Internal Communication and Employee Experience Design at Rabobank;
    Tanja Kliphuis, Sr. Corporate and Internal Communications Professional at Rabobank and René Samsen, Design Lead Employee Experience at Rabobank
  • BDO World and how we share news inside BDO (Rosemarie Beentjes, Intranet Specialist, BDO International)
  • Connect-ing Randstad worldwide, recently Randstad introduced its first worldwide intranet, Connect. In his talk, global product owner Bram Koster will discuss the way in which the platform helps Randstad achieve its goals and the challenges of developing it into 'the place to be' for all employees.
  • How the Rainforest Alliance is managing transition that impacts people, culture, process ,communications and systems. Challenges and learnings while navigating a complex environment will be shared by Fareeda Shaieb & Stephanie van Doorn from the Rainforest Alliance.
  • Leveraging AI in Internal Communications – In this discussion we explore the use of AI technology, specifically ChatGPT, for internal communications. We'll examine the capabilities and limitations of ChatGPT and discuss implementation best practices. Additionally, we'll address data privacy and security concerns as well how it will change the role of internal comms managers.
  • Further insights in internal comms campaigns and digital workplaces of participating organizations
  • Lots of time for open discussions
  • Fully advertisment-free with no agencies, no consultants
Sign-up now

Digital Managers Geneva

On-site meeting in Geneva English speaking
22 March 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Médecins Sans Frontières (MSF), Geneva, Switzerland
Cíntia Pino
CRM Manager, Camper & Nicholsons
Laetitia Mouly Dulguerov
Europe Marketing Manager Streamers & Creators, Logitec
Lina Salazar
Manager Knowledge Management Systems, Médecins Sans Frontières (MSF)
Lucie Gueuning
MSFeCare Program Manager, Médecins Sans Frontières (MSF)
... and further speakers.

Knowledge sharing group meeting for experienced digital and marketing managers from Geneva and surrounding areas in Switzerland and France.

  • Managing Digital:
    • Digital leadership: building global high-performing teams
    • Discussion on the use of AI, such as ChatGPT, in content production. Consideration of the benefits and limitations of using AI in content creation, and exploration of potential ethical concerns and how our job roles change. Including where ChatGPT content has been used already in internal and external communications.
      • Including how-to generate personas for ChatGPT, so that ChatGPT speaks in the voice-of-tone of your organization.
  • Driving Digital Transformation: Internal Digital Transformation Case Study:
    • MSF will share the challenges and successes of two digital transformation case studies, the first case is MSFeCARE, focusing in improving the quality of care in primary settings by bringing evidence based medical knowledge to frontline health workers using mobile technology. The second case is the rolling out of the O365 digital workplace across 24 countries. Both initiatives are being implemented in very fragile, remote and volatile contexts.
  • Digital Marketing Case Studies:
    • CRM project at Camper & Nicholsons: how can CRM help organizations optimise sales performance?
      • This presentation will examine the challenges and ingredients that contribute to building a successful CRM strategy. Cintia will cover notions on building a prospect database, establishing rules for prospect/client ownership allocation and retention, identifying customers' needs and preferences, reporting on sales performance, optimising CRM ergonomics and user experience, and other pertinent topics, while providing examples on how she did it.
    • What about Amazon advertising in your Media Mix ?
      • Insights on Amazon Advertising and AMZ Affiliate Influencer from Logitech's Europe Marketing Manager Streamers & Creators, Laetitia Mouly Dulguerov."
  • Lots of time for open discussions
  • Bring your challenge along!
Sign-up now

Intranet demo: WinGD - Winterthur Gas & Diesel

Online Session English speaking
27 March 2023, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Anna Garcia
Executive Director, Corporate Responsibility & Communications, WinGD – Winterthur Gas & Diesel

Intranet demo for members of the Advatera digital workplace and social intranet groups.

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Digital Leadership Benelux

On-site meeting in Duffel English speaking
28 March 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Sluys International, Duffel, Belgium
Erik Hartman
Moderator and trainer, TIMAF
Joeri Dehouwer
Researcher Digital Media ExperiencesResearcher, Thomas More Research
Lizzy Bleumers
Researcher, Thomas More-hogeschool
Olga Bagaeva
Head of Digital Campaigns, Sopra Banking Software
... and further speakers.

Knowledge sharing group meeting for experienced digital and marketing managers from Benelux. Topics include:

  • Drowning in the DID (Dissociative Identity Disorder) of Digital Marketing. Saija Bister, Marketing Manager, Sluys International
    • Importance of data privacy and how it relates to digital engagement, specifically centralized versus decentralized marketing. Discussing the challenges of managing the constantly shifting technology landscape and need to stay ahead of the curve.

  • From Boring to Buzzworthy: Navigating the Challenges of Organizing a 5000+ People Event with Digital Marketing; Olga Bagaeva, Head of Digital Campaigns, Sopra Banking Software.
  • AI in digital content production
    • In digital marketing, you try to convince your customer with your message or story through different channels. From an email campaign to promotion on social media: Content is king. But of course, you don't just get there overnight. There is quite a labour-intensive process behind it. In what ways can AI support you throughout the process of content production? Lizzy Bleumers, Joeri Dehouwer; Thomas More Research
  • Discussion and examples from the group: Leveraging AI for Digital Communications and Business Process Optimization: Insights from ChatGPT and BeyondThis group discussion will focus on exploring how AI, including ChatGPT, can be used to improve digital communications and streamline business processes, with real-world examples and insights shared among participants.
  • Leading Teams to Digital Success: Best Practices for Navigating Change and Driving Innovation
  • Collaborative problem-solving: Lots of time for open discussions on your challenges. Bring your challenges along!
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Digitale interne Kommunikation, Social Intranet, digitaler Arbeitsplatz Berlin

On-site meeting in Dreilinden German speaking
30 March 2023, 9.30 am – 3.30 pm (Amsterdam/Berlin/Vienna/Zurich)
eBay Germany, Dreilinden, Germany
Anja Speer
Internal Communications Manager, DKB | Deutsche Kreditbank AG
Katja Matznick
Head of Employee Communications, eBay Germany
Susanne Richter
Communications Director, MKS Instruments

Fachkreis für erfahrene Manager der internen Kommunikation aus dem Raum Berlin/ Potsdam.

  • Einblicke in die Mitarbeiterkommunikation bei eBay
  • „Stoppt die Informationsflut! – Mission Impossible?“
    Erfahrungen und Erkenntnisse aus dem Projekt "Stoppt die Informationsflut" der Deutschen Kreditbank AG, inklusive Ergebnisse einer Mitarbeitendenumfrage und daraus abgeleiteten Maßnahmen. (Anja Speer, Internal Communications Manager bei DKB | Deutsche Kreditbank AG)
  • Hochzeitsplanung für ein Unternehmen
    Im August 2022 kaufte MKS Instruments (6,000 Mitarbeitende) den Spezialchemie-Hersteller Atotech (4,000 Mitarbeitende). Der erste Tag als gemeinsames Unternehmen wurde nicht nur lange erwartet. Die umfangreiche Vorbereitung dieses Tages erinnerte in vielen Punkten einer Hochzeitsplanung – mit der internen Kommunikation als Zeremonienmeisterin. Welche Elemente den Tag besonders erfolgreich machten, was die großen Learnings waren und wie man bei all dem einen kühlen Kopf bewahrt, erläutert Susanne Richter, Communications Director bei MKS Instruments (ehemals Atotech Group).
  • Diskussion des Potenzials von ChatGPT und anderen AI-Tools für die interne und externe Kommunikation sowie deren mögliche Auswirkungen auf die Arbeitsabläufe, die Content-Prozesse und unsere Rolle als Kommunikatoren.
  • Viel Zeit für offene Diskussionen rund um aktuelle Herausforderungen teilnehmender Kommunikationsmanager:innen. Bringt eure Herausforderungen mit!
Sign-up now

Social Intranet, Digital Workplace, Employee Experience and Internal Comms Geneva

On-site meeting in Geneva English speaking
6 April 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
International Committee of the Red Cross - ICRC, Geneva, Switzerland
Catherine Moser
Internal Communication & Events at Mirabaud Group, Mirabaud Group
Frederique Delebarre
Digital com officer for Internal Communication, International Committee of the Red Cross - ICRC
Kate Cooke
Director of Communications and Strategic Partnerships, INFARM
Rod Abson
Senior Corporate Knowledge Manager, SITA
... and further speakers.

Join our knowledge-sharing group meeting for experienced managers in internal communications, digital workplace, and employee experience from Geneva and surrounding regions of Switzerland and France.

  • Insights into digital workplaces and social intranets of participating organizations
  • ICRC: Driving Adoption – Overcoming Hurdles in a Digital Workplace and Social Intranet – Discussion on the Intranet Homepage, Frederique Delebarre, ICRC
  • Fighting Misinformation, Disinformation and Hate Speech: Internal Campaign, Frederique Delebarre, ICRC
  • Social Intranet and Digital Workplace: how to get approval
  • Internal Campaign Case Study: Charity Days, Catherine Moser, Internal Communication & Events at Mirabaud Group
  • Knowledge Management in Action: Developing a New Intranet at SITA. What we’re doing for content management and governance, which covers the dashboards we spoke of shortly in the last online session. There’s two dashboards we’re using, one for the identification and clean up of classic SharePoint sites, the other is the clean up of article pages in our existing intranet ahead of the transition. Rod Abson, SITA
  • Communicating through tough times: employees as your most important stakeholder, Kate Cooke, INFARM
  • Discussion and examples from the group: Leveraging AI for Digital Internal Communications and Business Process Optimization: Insights from ChatGPT and BeyondThis group discussion will focus on exploring how AI, including ChatGPT, can be used to improve digital communications, content production and streamline business processes, with real-world examples and insights shared among participants.
  • Followed by a group discussion on measuring with dashboards the effectiveness of your internal communications efforts and adjusting your strategy accordingly
  • Discussion: Best practices in designing and implementing an effective internal communications strategy
  • Collaborative problem-solving: Lots of time for open discussions on your challenges. Bring your challenges along!
Sign-up now

Corporate Communications & Krisenkommunikation Austria

On-site meeting in Ebensee am Traunsee German speaking
20 April 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Salinen Austria AG, Ebensee am Traunsee, Austria
Katharina Steiner
Leitung PR und Unternehmenskommunikation, Salinen Austria AG

 

Erfahrungsaustausch für Kommunikationsleiter und Kommunikationsmanager sowie offene Diskussionen und Netzwerken.

  • Einblicke in die Kommunikation bei Salinen Austria, Katharina Steiner, Leitung PR und Unternehmenskommunikation
  • Saline goes Kulturhauptstadt 2024
    • 2024 findet die europäische Kulturhauptstadt im Salzkammergut statt. Salz gab der Region ihren Namen, beeinflusste Geschichte, Menschen, Traditionen und Kultur. Derzeit plane ich gerade die PR und Employer Branding-Strategie, um die große Aufmerksamkeit bestmöglich zu nutzen.
      Dazu könnte ich einen „Work in Progress“-Einblick geben.
  • Natürlich auch diesmal das derzeit starke Thema künstliche Intelligenz in der Kommunikation. Mit Einblicke in Möglichkeiten von ChatGPT-4 (veröffentlicht im März 2023), wie ChatGPT als Persona an die eigene Unternehmenssprache angepasst werden kann.
  • Nachhaltige Kommunikation als Teil unserer Unternehmensstrategie. Wie können wir transparent und authentisch unsere Nachhaltigkeitsziele kommunizieren?
  • Werksführung am Nachmittag
  • Wie immer viel Zeit für offene Diskussionen rund um aktuelle Herausforderungen
Sign-up now

Digital Managers Switzerland - internes und externes Leadership

On-site meeting in Basel English speaking
20 April 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
FHNW, Basel, Switzerland
Martina Dalla Vecchia
E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership, FHNW

Cultivating successful digital initiatives and nurturing strong relationships with customers and partners, while also promoting internal leadership through modern digital workplaces and transformative organizational culture. Knowledge sharing group meeting for experienced digital, marketing and comms managers from Switzerland.

  • Use of AI, especially ChatGPT-4, in corporate content production and business process optimization
  • Input: Leading digital – building winning teams
    • Implementing agile methodologies and frameworks in digital management
    • Methods for encouraging a culture of digital innovation and continuous learning
    • Fostering diversity, equity, and inclusion in digital leadership and teams
  • Effective use of data analytics and business intelligence tools for decision-making
  • As always: bring your topics along, we have plenty of time for open discussions

Due to participation of members from the Geneva area, the meeting might be in English. For all workshops there will be also German groups.

 

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Social Media Austria & Süddeutschland

On-site meeting in Salzburg German speaking
25 April 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
SPAR, Salzburg, Austria
Gerhard Fessl
Digital Marketing Services, SPAR Österreich
Tina Brunauer-Laimer
Digital Marketing Services, SPAR

Themen unter anderem:

  • Einblicke in die Social Media und digitale Kommunikation bei SPAR
  • ChatGPT-4 Personas: Ein Fallbeispiel für Social Media Response Bots mit passenden Antwortvorschlägen basierend auf Kundennachrichten, Sentiment, Plattform und Unternehmenssprache
  • TikTok Case Study: Erfolgreiche Strategien und Kampagnen
  • Influencer-Marketing: Auswahl, Zusammenarbeit und Erfolgsmessung
  • Social-Listening-Tools: Beispiele, Anwendungen und Best Practices für Social Media Manager
  • Bringt eure eigenen Herausforderungen für offene Diskussionen mit
  • Wie immer: völlig werbefrei, ohne Teilnahme von Agenturen und Consultants. Ein tiefgreifender Austausch für Digital- und Socialmediaverantwortliche östserreichischer und süddeutscher Unternehmen
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Fujitsu Intranet Demo

Online Session English speaking
26 April 2023, 1.00 pm – 2.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Lisa Schell
Internal Communications Officer, Central and Eastern EuropeInternal, Fujitsu

Intranet demo for members of the Advatera digital workplace and social intranet groups

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Interne Kommunikation, Digitaler Arbeitsplatz, Social Intranet Frankfurt

On-site meeting in Mainz German speaking
3 May 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
SCHOTT AG, Mainz, Germany
Birgit Wolff
Director Marketing & Communications, ManpowerGroup Deutschland
Luise Vorwerk
Professional Digital Marketing Platforms, SCHOTT
Paula Widmer
Manager Interne Kommunikation, SCHOTT AG
Volker Grünauer
Moderator, Advatera
... and further speakers.

 

Erfahrungsaustausch für ambitionierte Manager im Verantwortungsbereich digitale interne Kommunikation, Social Intranet und digitaler Arbeitsplatz.

  • Internal communication meets newWork & M365
    • newWork, M365 – internal communication is constantly facing new challenges and opportunities. Luise Vorwerk and Paula Widmer will present which new ways SCHOTT is taking to involve its more than 17,000 employees in 33 countries.
  • Culture Matters – wie man Change-Ziele operationalisiert, Birgit Wolff, ManpowerGroup Deutschland
    • Der Trend der Digitalisierung geht auch an der Personaldienstleistungsbranche nicht vorbei und hat durch die Pandemie noch an Dynamik gewonnen. Die ManpowerGroup hat deshalb in 2021 einen Kulturwandelprozess gestartet, um die Mitarbeitenden auf die neuen Anforderungen einzustellen und die Veränderungsbereitschaft zu erhöhen. Unter dem Projektnamen Culture Matters wurde ein mehrwöchiges Kommunikationsprojekt gestartet.
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Corporate Communications & Crisis Comms Hamburg

On-site meeting in Hamburg German speaking
16 May 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
HSV, Hamburg, Germany
Gabi Wüstenberg
Moderator, Advatera
Nina Wiemer
Head of Live Communication Central Europe, BSH Home Appliances Group

Erfahrungsaustausch für erfahrene Kommunikatoren aus Hamburg und Umgebung.

  • Cultural Marketing „Lebe fantastisch #LikeABosch“
    • Wie macht man die weltweit erfolgreiche #LikeABosch-Kampagne noch fantastischer? Man gibt sie vertrauensvoll in die Hände einer deutschen HipHop-Legende. „Die Fantastischen Vier“ rappen den Kampagnensong und spielen die Hauptrollen in der aktuellen Bosch Kampagne. Der Impuls Vortrag gibt einen Einblick in die kanalübergreifende Kampagne – von Social Media, über den stationären Handel bis hin zum exklusiven Kundenkonzert.
    • Nina Wiemer, BSH
  • Vorteile der Nutzung von ChatGPT-4 Personas für die Unternehmenskommunikation: ChatGPT ermöglicht Kommunikation in der bevorzugten Unternehmenssprache und versteht zudem Emotionen. Dies wird anhand eines Social-Media-Response-Bots veranschaulicht, der personalisierte und an den jeweiligen Kanal angepasste Antwortvorschläge für Kundenanfragen oder Beschwerden generiert.
  • Einblicke in die Kommunikation des HSV
  • Integration von Storytelling in die Unternehmenskommunikation: Diskussion über effektive Strategien und Best Practices, um mithilfe von Geschichten eine emotionale Verbindung zu Kunden und Stakeholdern aufzubauen und die Unternehmensbotschaft zu vermitteln.
  • Bringt eure aktuellen Herausforderungen zur Diskussion mit!
  • Wie immer: völlig werbefrei, keine Agenturen, keine Consultants. Offener Austausch für Kommunikatoren von Unternehmen aus Hamburg und Umgebung.
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Social Intranet, Digitaler Arbeitsplatz, Employee Experience Süddeutschland

On-site meeting in München German speaking
23 May 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
ADAC, München, Germany
Margit Pfister
Leiterin Interne Kommunikation, ADAC SE
Susanna Kronseder
Interne Kommunikation, ADAC

 

Erfahrungsaustausch für ambitionierte Manager im Verantwortungsbereich digitale interne Kommunikation, Social Intranet und digitaler Arbeitsplatz.

  • Einblicke in die Interne Kommunikation bei ADAC, Margit Pfister und Susanna Kronseder
    • Intranet Relaunch unsere Learning nach einem Jahr. 
    • "Wer macht was?" – unser Kontaktbuch für gezielte interne Vernetzung.

 

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Digitaler Arbeitsplatz & Social Intranet & interne Kommunikation Austria

On-site meeting in Wien German speaking
25 May 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
ÖBB Personenverkehr, Wien, Austria
Rudolf Lehner
PR & Marktkommunikation/ Online Kommunikation & Changemanagement, ÖBB-Personenverkehr AG
Simon Tartarotti
Fachliche Leitung der internen & externen Kommunikation, ÖBB-Personenverkehr AG

 

Erfahrungsaustausch für ambitionierte Manager im Verantwortungsbereich digitalen Kommunikation, Social Intranet und digitaler Arbeitsplatz.

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Digital Managers Austria

On-site meeting in Böheimkirchen German speaking
7 June 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Würth, Böheimkirchen, Austria
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Internal Comms Forum 2023

On-site meeting in Wien English speaking
20 June 2023, 9.00 am – 7.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Haus der Ingenieure, Wien, Austria
Ainsleigh Walker
Internal Communication Senior Manager, EcoVadis
Alan McKenzie
SharePoint Intranet Manager, QBE Europe
Conor Lynch
Head of Internal Communications, TIP Trailer Services
Gwendolyn Kaiser
Online-Referentin, Vivantes – Netzwerk für Gesundheit
... and further speakers.

European conference on internal communications, digital workplace, and employee experience.

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Digital Leadership & Innovation Süddeutschland

On-site meeting in Leipheim German speaking
27 June 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Britax Römer Child Safety EMEA, Leipheim, Germany
Nicole Hahn
Global VP Brand Marketing, Britax Child Safety
Sabrina Michaeli
Global Communications Manager, Britax Child Safety

ACHTUNG! Mögliche Terminänderung – Voranmeldung möglich.

Treffen für Digital-, Marketing und Innovationsmanager aus Deutschland.

  • "Brand Marketing Transformation & Digital Execution"
    Nicole Hahn, VP Global Brand Marketing, Britax Römer
    • Einblicke in die Brand Marketing Transformation bei Britax Römer
  • Von Conversational Commerce zu Zero-Party Data: Was das Jahr 2023 für die digitale Transformation und das Marketing bedeutet.
  • Stakeholder Management in der digitalen Transformation.
  • Wie immer: Offene Diskussionen, um Ihre aktuellen Herausforderungen in einer vertraulichen Atmosphäre mit Kollegen in ähnlichen Positionen aus anderen Organisationen und Branchen zu besprechen. Völlig werbefrei, ohne Agenturen und ohne Berater.
    • Fediverse als Zukunft für Social Media? Was würde das für Firmenaccounts bedeuten?
    • AI-generated Stock Fotos, Videos & Texte – Sind wir im Marketing schon bereit diese zu benutzen? Gibt es in der Gruppe schon Erfahrungen?
    • Bringen Sie Ihre eigenen Themen & Herausforderungen zur Diskussion mit
Will be postponed, new date will be published soon

Digital Leadership Forum 2023

On-site meeting in Vienna English speaking
18 September 2023, 12.00 pm – 7.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Haus der Ingenieure, Vienna, Austria
Adriaan Bloem
Digital expert, speaker, author, Radagio
Andras Spiegel
E-Commerce Global Process Manager, Stellantis
Bardha Azari
Director of Strategic Communication, George C. Marshall European Center for Security Studies
Caroline Rheubottom
Senior Manager Internal Communications, Intuit
... and further speakers.

The 10th edition of our yearly Digital Leadership Forum!

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Digital Managers Switzerland

On-site meeting in Olten English speaking
17 October 2023, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
FHNW, Olten, Switzerland
Christina Meyer
Head Performance Marketing, Helvetas
Martina Dalla Vecchia
E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership, FHNW

 

Knowledge sharing group meeting for experienced digital and marketing managers from Switzerland.

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Digital Leadership Forum 2024

Hybrid – Join online English speaking
16 September 2024, 12.00 pm – 7.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Haus der Ingenieure, Wien, Austria

Our 11th edition of the Digital Leadership Forum.

Sign-up for online participation now
You can sign-up for the in-person meeting here.

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