Digital Managers, AI-Enabled Marketing & Social Media Switzerland

A focused knowledge-sharing meeting for digital managers, marketing leaders, and social media experts in Switzerland. Designed for open exchange among peers, this session creates space to discuss challenges, share experiences, and learn from each other — practical, honest, and to the point.

• Digital transformation in a multilingual, multi-location service business
  Anne-Laure Jaquinet, Marketing, Sales & Digital Manager and Executive Committee Member at Babilou Family Switzerland, shares insights into digital projects in a complex Swiss environment: multiple brands, several languages, distributed locations, parent-facing services, internal teams, and operational change. The session will also touch on customer experience, internal adoption, and the realities of implementing change across teams, brands, and regions.
• Making a Global Event Feel Local: Using Local Culture to Shape Social Media Strategy. Jacopo Briatore – World Aquatics
• Show & Tell: A Year of Practical AI in a Marketing Team of One
  Sanjay Sanghani from Protein Metrics gives a hands-on look at how AI has supported day-to-day marketing work over the past year — with practical examples, lessons learned, and realistic takeaways for small teams.
• AI agents in digital marketing and social media: where do we really stand?
  A practical update on the current status of AI agents: what is already useful, what is still overhyped, and how digital and social media teams can start evaluating real opportunities. Members will also share their own AI, marketing, digital, and social media use cases — including experiments, successes, challenges, and open questions.
• What’s changing in the industry right now
  Compact input on current developments in AI, digital marketing, social media, automation, and content workflows — with a focus on what matters for corporate digital teams.
• Open discussion around your current challenges
  As always, there will be plenty of time for honest peer exchange, practical questions, and discussion of the topics currently on your desk.