Inside Accor Europe & North Africa: “Our Internal Communications Approach and Initiatives: insights into Accor´s Channels”. Maria Ivashchenko – Accor
Maria will go into detail on their main channels and explain how they manage and segment communication flows across the complex regional structure. How they organise ourselves, how they tailor content for each platform, and highlight a couple of specific initiatives they developed for dedicated channels so everyone can see the practical application.
Driving AI adoption firmwide and also using AI to communicate differently. Marina Bhonsale
Creation of an AI internal comms chatbot instead of a new intranet page
AI and Internal Comms: Keeping the Human Edge. Emily Michael
How can IC professionals navigate AI while keeping human thinking and creativity at the core?
How AI is making information increasingly abundant, while meaning, context and understanding become more valuable. Elvira Massa
Practical AI examples and personal stories to discuss the evolving role of communicators as creators of meaning, understanding and connection.
How AI is changing Internal Communication and the Digital Workplace
Driving employee adoption of AI and new workplace tools
AI agents at work: what changes for Internal Comms?
Turning Your Know-How into a Reusable AI Tool – Creating AI Skills for Your Organization
When is a reusable AI Skill the better choice than an AI agent, and how do you build one for Communications?
Reaching employees across channels, countries and functions – Peer exchange: what is working in other organisations?
Join the meeting
In-person meeting
7 October 2026, 9.30 am – 4.00 pm
Accor, London, United Kingdom
Join the meeting and take away practical insights and approaches you can apply in your work the very next day. Advatera members participate at no extra charge. If you are not a member yet, you are welcome to join one meeting free of charge and experience the Advatera community first-hand. Sign up and join us.
Our meetings are sales-free. No registrations from agencies, consultants, sales people or vendors, please.