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Antonina Shelepova
Dale Brodie
Erik Hartman
Ewa Hermanowicz
Guy Van Leemput
Judith PinkasOur 12th edition of the Digital Leadership Forum.
In this era of AI, digital inclusion isn’t just about access to technology—it’s about making sure no one’s left behind as the world moves forward. Because if AI is shaping our future, everyone deserves a voice in how it’s built and used.
Susanne Richter from MKS will take you through the strategies and tools she applied to elevate manager communication within the company she works for. This session offers actionable tips and hands-on experience, highlighting the journey of learning and adapting to foster a well-informed, motivated workforce.
In this practical session, we will explore the fundamental elements of crisis communication. Learn what to prepare and have on hand to effectively and confidently navigate difficult situations, and ensure your organization is ready to respond when the going gets tough.
Join this workshop to explore how generative AI is moving beyond experimentation and becoming a core part of business operations in marketing and communications. We’ll look at how AI copilots, custom agents, and task automation are already reshaping marketing, communications, and customer engagement—shifting from one-off tools to embedded, strategic capabilities.
You’ll gain insight into the evolution from generic AI models to efficient, domain-specific systems that integrate directly into everyday workflows. As the EU AI Act sets new standards for transparency and responsibility, we’ll unpack what it means to build ethical, trustworthy AI—putting “Human in the Loop” at the center of smart automation.
We’ll also discuss how to work with AI when data is limited or sensitive, how to spot realistic use cases in your team, and how to lead the cultural shift toward human–AI collaboration—where creativity, empathy, and strategic thinking remain irreplaceably human.
Reception Marketing: Transitioning from Campaign-Based to Always-On Marketing for Cost Efficiency and Results
Human in the Loop: Integrating Generative AI with Human Leadership
Building Engaged and Reslilient Communities
Hybrid Work: Mantaining Corporate Culture and Employee Engagement Online
Leveraging AI for Enhanced Customer Experience
B2B Campaigns in Social Media
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Driving change in a conservative industry is a challenge. This talk will showcase how the DMK Group communicates internal values and leverages change management campaigns to inspire employees for transformation and make them more resilient to external influences.
Visit of the museum Unteres Belvedere.
Many digital transformations fail, mainly because of the lack of a proper strategy. This results in no or little effort on executing the strategy.
In this masterclass you will learn how to execute your digital strategy for digital transformation success. You will get the instruments to define, share, execute, measure, and improve a digital strategy.
Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.