Hybrid – Join online English speaking

Swiss Digital Leadership Forum

6 November 2024, 8.30 am – 6.00 pm
FHNW, Olten, Switzerland
Aldo Gnocchi
Digital Marketing, FHNW
Besiana Kajtazi
Social Media Lead, PwC
Bipasha Bhattacharya
Director Corporate Communications, Asia Pacific and Germany, CNN International
Christian Mossner
Marketing- & Video Expert, Ganz Supravision AG
Felicity Sibindi
Senior Programme Manager, VSO
Joachim Ehrenthal
Professor of Business Information Systems, FHNW
Talks include
  • A Culture Evolution
  • Afternoon opening thoughts: YOU ARE WHAT YOUR SHARE!
  • AI powered CyberTech
  • Break & Networking
  • Break & Networking
  • Breaking Barriers: A Journey of Diverse Leadership and Success in Corporat

    Join Nicolas on an inspiring journey as he shares his personal experiences and insights on overcoming challenges, embracing diversity, and thriving as a queer leader in the world of STEM (Science, Technology, Engineering and Mathematics).  Discover how authenticity, perseverance, and self-belief can pave the way to success, no matter where life takes you.

  • Cloud & Cyber Security
  • Digital Transformation
  • Elevating Executive Thought Leadership on LinkedIn
  • Conversation Intelligence for Customer Experience

    Uunderstanding behavior is key to success. Analyzing data helps organizations gain insights into preferences and pain points, optimizing journeys to enhance experiences and foster loyalty.How can technology and data leaders collaborate to deliver these insights and promote a data-driven culture? We'll discuss steps for staying ahead, from nurturing data-driven practices to executive strategies. We'll also explore emerging trends and technologies, encouraging a shift from siloed thinking to a holistic, customer-centric approach.

  • Get-together, Networking, Wine and Good Food
  • Good Morning & Check-In
  • How to Rewire Your Comms Game in Five Steps and Not Lose Your Mind (A Non-Cliché Comms Audit with Real Outcomes)

    A recent communications audit led by Ulyana was both unique and enjoyable. It demonstrated how audits can be both effective and enjoyable, revitalizing communication strategies, particularly within larger organizations with complex structures.

  • Keynote: Empowering Marketers with AI: Tools, Trends, and Tactics

    How Artificial Intelligence (AI) is revolutionizing digital marketing and empowering marketing professionals will be highlighted in this keynote. Discover how AI-powered tools and strategies enhance efficiency and enable stronger customer engagement.

  • Keynote: Leadership, A Voyage
  • Leaders, why do you need a social media strategy to boost your business?

    In today's digital era, social media platforms have evolved into powerful tools that significantly influence public opinion, shape brand identities, and drive organizational success. Despite their evident impact, many leaders remain hesitant to fully integrate social media into their business strategies, often due to misconceptions about its value or concerns over potential risks.
    This input aims to elucidate the importance of social media in contemporary business environments and offers compelling arguments to persuade organizational leaders of its indispensable role.

  • Lunch & Learn
  • Moderated Roundtable Discussion

    Ethical Considerations in AI Development and Deployment ; Cybersecurity Regulations and Compliance in a Digital World ; Cyber Threat Intelligence: Leveraging AI for Proactive Defense ; Effective Communication in Virtual Environments: Balancing Technology and Human Connection ; AI-Driven Marketing Analytics ; Marketing Automation ; The Future of Leadership ; Leadership Strategies for Fostering Innovation

  • Ouverture - Digital Leadership thoughts by Regula Altmann-Jöhl & Volker Grünauer
  • Sustainability in Digital Communications
  • The Power of Social-First Campaigns

    Explore how social-first strategies can elevate campaign performance. Discover techniques, trend insights, and case studies that highlight the potential of prioritising social media in your marketing mix.

  • Townhall - Summarizing the Conference
  • Transforming with Generative AI

Sign-up for this online session

Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the knowledge sharing group. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. If you want to sign-up for multiple sessions in one step, please click here.

This is a hybrid meeting and you are signing up for the online session right now, if you would like to participate in the in-person event, click here.