Digital Leadership, Innovation & Marketing Managers Geneva
25 June 2024, 9.30 am – 4.00 pm
IRU - International Road Transport Union, Geneva, Switzerland
Christophe Richard Digital Marketing Manager, IRU
Julie Bertolus Moderator, Advatera
Marzena Lapka Communication and Marketing Lead, CERN
Join our knowledge-sharing group meeting for experienced managers in Digital Managers from Geneva and surrounding regions of Switzerland and France.
Marketing Automation at IRU, Christoph Richard
Insights into further IRU Digital Projects
The transition from print to digital annual report
This presentation will explore the digital transformation of CERN’s 2023 Knowledge Transfer Annual Report, transitioning from a traditional print format to an online platform. This change is in alignment with CERN’s commitment to reducing unnecessary printing. The adoption of this new digital format allows for more effective engagement with the audience, facilitating the sharing of the latest developments and expertise in a manner that is both engaging and responsible.
Marzena Lapka, CERN
Current developments in generative AI, this time we will especially discuss differences between closed models like ChatGPT and more open models like LLaMA and implications for future AI strategies
Lots of time for open discussions
Bring your challenge along!
Sign-up for this in-person meeting
Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the group, only if space is available. Please sign-up and we will let you know. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. This is an on-site meeting at IRU - International Road Transport Union in Geneva.
Christophe Richard
Julie Bertolus
Marzena Lapka