23 January 2025, 9.30 am – 4.00 pm
Doetsch Grether AG, Basel, Switzerland
David Drodge Group Lead Digital Planning, Roche
Julie Bertolus Moderator, Advatera
Rafael Serrano del Rio Digital- & Social Media Manager, Doetsch Grether AG
Join a knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.
Generative AI – forecast and opportunities by Rafael Serrano del Rio, Digital- & Social Media Manager – Doetsch Grether AG
Insigths into digital marketing communications at Doetsch Grether
“AI, you, & the future of work” by Dave Drodge
Rise of Decentralized Social Platforms
Growth in decentralized platforms like Bluesky and Mastodon prioritizing user privacy and ownership of content.
In Austria, for instance, several prominent journalists on X have transitioned to Bluesky in a coordinated effort.
What does it mean for corporate accounts? Is there a shift from broad, public content sharing to smaller, more engaged groups and private community platforms like Discord or WhatsApp?
Hyper-Personalization at Scale
Leveraging real-time data to deliver highly tailored customer experiences across all digital touchpoints while balancing privacy concerns.
Content in the Age of Creator Economies
Collaborating with niche creators and micro-influencers to create authentic, engaging content that resonates with targeted audiences.
Discussing the trends for digital marketing in 2025
Bring your challenges along !
Sign-up for this in-person meeting
Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the group, only if space is available. Please sign-up and we will let you know. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. This is an on-site meeting at Doetsch Grether AG in Basel.
David Drodge
Julie Bertolus
Rafael Serrano del Rio