David Blundell Global Social Media Manager, Syngenta
Neil Morgan Moderator, Advatera
Shay Davidovich Group Social Media and Social Advocacy Specialist, ABB
Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.
From Virtual to Real Impact: Lessons from ABB’s Metaverse Event
How do you turn a buzzword into business value? I’ll share how we planned and executed ABB’s metaverse experience—what worked, what didn’t, and how we’re translating those insights into future digital engagement strategies.
Digital marketing and social media at Syngenta
Including discussing
How do you influence at scale at the era of chatbots? How can you influence Grok?
Experiences on our Linkedin newsletter – The Yield – impact in engagement and community building
Content formats – vertical videos, podcasts, newsletters, – how do we use different formats to rise above the clutter on social and how do we use social first and keep up with algorithm changes. How to create a culture of nimbleness that will keep up with algorithms?
David Blundell on using a AI listening tool
Covering live events on social media
Digital Communities and Thought Leadership in the Age of AI
Maintaining human connection in a world of machine-generated content
Authenticity and credibility in AI-assisted workflows
Sign-up for this in-person meeting
Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the group, only if space is available. Please sign-up and we will let you know. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. This is an on-site meeting at Syngenta in Basel.
Bettina Weber
David Blundell
Neil Morgan
Shay Davidovich