Digital & Marketing Managers Austria

Erfahrungsaustausch für Digital- und Marketingverantwortliche aus Österreich.

• Reaching a broader audience but targeting personas directly, using content marketing but leveraging from marketing automation functionalities in addition, asking questions but giving answers with added values, scaling from social media platforms but building the own community, profiting from physical events but making them happen also on a digital level, performing on each individual channel but scaling in an omni-channel way – say hello to marketing 4.0 and our new norm in our today’s communications world. This is how we collaborate with Microsoft – as a partner marketing and communications team, Margit Anglmaier, Head of Marketing and Communications
• Leadgenerierung im B2B-Sektor, Markus Widmer, Digital Marketing Manager/ Team Lead Customer Experience bei Mondi Group
• Next level digital customer acquisition: Worauf es heutzutage ankommt und wie wir die digitale Kundenakquirierung bei der RBI gestalten, Anja Obermüller, Head of Digital Marketing bei Raiffeisen Bank International
• „Produktorientierte vs. Kundenorientierte Marketingkampagnen“, Marina Cotora, Digital Marketing Professional, Sandvik Coromant (Maschinenwerkzeuge)
• Offene Diskussionen und Netzwerken