Digital Transformation Benelux

Knowledge sharing group meeting for experienced Digital Managers of the Benelux region.

• How AI technologies are used with GTM (go-to-market) campaigns, Cheyenne Goeminne
• Insights into Sopra´s digital projects, Olga Bagaeva, Head of Digital Campaigns, Sopra Banking Software
  • Designing and development of lead generation strategies
  • Coordination of digital global campaigns in all geographical zones
  • Go-to-market action plans to generate qualified leads that impact sales
• Beyond Keywords: Co-Creating the Future of Content Marketing for Enterprises
  • How our content strategy shifted from targeting high volume keywords & focussing on leadgen to a laser targeted approach to generate awareness at enterprise target accounts.
  • Joris Brabants, CMO, Apicbase
• Email automation, work less but efficiently
  • Chiara Girardi, SDT Ultrasound
• ChatGPT 4 Turbo and Assistants: how they can help in digital campaigns
• Focus Topic: Digital Transformation Strategy
  • Discussion and insights on how digital mature your organization is, led by Erik Hartman
• Meet digital managers from different industries in an completely advertisment free and hands-on knowledge sharing meeting
• Lots of time for open discussions on your current challenges around digital transformation and communications