19 May 2026, 9.30 am – 4.00 pm
Kubota Holdings Europe BV, Nieuw-Vennep, Netherlands
Conor Lynch Head of Internal Communications, TIP Group
Erik Hartman Moderator, Advatera
Kanae Inage ESG Communication Specialist, Kubota Holdings Europe BV
Maja Möllerström Corporate Communications Specialist, Kubota Holdings Europe BV
Maria Vasbotten Corporate Communications Specialist, Kubota Holdings Europe BV
The Role Of Corporate Communication: How to develop the culture of sustainability
an overview of how the Corporate Communication team approaches and develops ESG and sustainability initiatives within a complex European organisational landscape
presented by Maria Vasbotten (Corporate Communications Specialist), Maja Möllerström (Corporate Communications Specialist) & Kanae Inage (ESG Communications Specialist) at Kubota Holdings Europe BV
Building an Employer Brand at TIP Group: “it’s how we roll” by Conor Lynch, Head of Internal Communications at TIP Group
For many years, TIP’s employer brand received limited attention. In late 2023, in close collaboration with HR and Marketing, Communications set out to change that: to develop a new Employer Value Proposition tailored to our key target audiences. This work culminated in the launch of a refreshed employer brand, complete with a new visual identity and our tagline: “it’s how we roll” which we successfully launched internally and externally in 2025.
Discussion: Strategy First, AI Second
with Erik M. Hartman, author of the “Strategy in Digital Transformation” book
Lots of time for open discussions around your current challenges
Join a knowledge-sharing meeting tailored for external & internal communications experts in the Netherlands.
Sign-up for this in-person meeting
Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the group, only if space is available. Please sign-up and we will let you know. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. This is an on-site meeting at Kubota Holdings Europe BV in Nieuw-Vennep.