17 October 2023, 9.30 am – 4.00 pm
FHNW, Olten, Switzerland
Cécile Zachlod Dozentin Digital Marketing & Communication, Fachhochschule Nordwestschweiz FHNW
Christina Meyer Head Performance Marketing, Helvetas
Martina Dalla Vecchia E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership, FHNW
Knowledge sharing group meeting for experienced social media and digital marketing managers from Switzerland.
Case Study: Crossmedia Acquisition Campaign, Christina Meyer, Head Performance Marketing – Helvetas
Acquisition of new clients is a challenge for many businesses, including non-profit organizations like Helvetas. In summer 2023, we launched a crossmedia fundraising and lead generation campaign to acquire new donors. Find out what the campaign contained and how it performed.
Social Commerce, Cécile Zachlod, Dozentin Digital Marketing & Communication – FHNW
How is the connectivity of customers with E-commerce through social media platforms in Switzerland? Together, we will discuss the possibilities and developments.
Twitter/X vs. Mastodon vs. Blue Sky
Lots of time for open discussions around your current challenges, including
Artificial Intelligence (AI) and Automation
E-commerce Trends (e.g., Social Commerce)
Content Marketing (Storytelling, Video, Podcasts)
Influencer Marketing (Selection, ROI, Ethics)
Sign-up for this in-person meeting
Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the group, only if space is available. Please sign-up and we will let you know. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. This is an on-site meeting at FHNW in Olten.
Cécile Zachlod
Christina Meyer
Martina Dalla Vecchia