On-site meeting in Olten English speaking

Social Media & Digital Managers Switzerland

17 October 2023, 9.30 am – 4.00 pm
FHNW, Olten, Switzerland
Cécile Zachlod
Dozentin Digital Marketing & Communication, Fachhochschule Nordwestschweiz FHNW
Christina Meyer
Head Performance Marketing, Helvetas
Martina Dalla Vecchia
E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership, FHNW

Knowledge sharing group meeting for experienced social media and digital marketing managers from Switzerland.

  • Case Study: Crossmedia Acquisition Campaign, Christina Meyer, Head Performance Marketing – Helvetas
    • Acquisition of new clients is a challenge for many businesses, including non-profit organizations like Helvetas. In summer 2023, we launched a crossmedia fundraising and lead generation campaign to acquire new donors. Find out what the campaign contained and how it performed.
  • Social Commerce, Cécile Zachlod, Dozentin Digital Marketing & Communication – FHNW
    • How is the connectivity of customers with E-commerce through social media platforms in Switzerland? Together, we will discuss the possibilities and developments.
  • Twitter/X vs. Mastodon vs. Blue Sky
  • Lots of time for open discussions around your current challenges, including
    • Artificial Intelligence (AI) and Automation
    • E-commerce Trends (e.g., Social Commerce)
    • Content Marketing (Storytelling, Video, Podcasts)
    • Influencer Marketing (Selection, ROI, Ethics)

Sign-up for this in-person meeting

Participation for Advatera members is of course at no extra charge. Guests are welcome on a one-time basis to get to know the group, only if space is available. Please sign-up and we will let you know. Sales free meeting, no registrations from agencies, consultants, sales people and vendors please. This is an on-site meeting at FHNW in Olten.