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On-site meeting in Olten English speaking

Swiss Digital Leadership Forum 2026

31 August 2026, 9.00 am – 7.00 pm
FHNW Olten, Olten, Switzerland
Adrian Aeschbacher
Video Editor, Screenwriter & Director
Aldo Gnocchi
Digital Marketing, FHNW
Andreas Mollet
Managing Director, INOLUTION Innovative Solution AG
Bettina Schneider
FHNW
Christine Deger
Interim CISO, CYBERLUCHS for Business
Daniel Wiczynski
Lead Enterprise Architect, Zurich Insurance

Swiss Digital Leadership Forum 2026 is a one-day international conference in Olten, Switzerland (31 August 2026) for decision-makers and practitioners seeking practical insights on digital leadership, transformation, and the future of work. The event brings together leaders from business, HR, communications, marketing, IT, and security to share real-world case studies, proven strategies, and actionable tools across six tracks: Digital Leadership, New Work/Digital Workplace, Digital Marketing, Cybersecurity, IT Management, and HR Management, with a clear focus on what works in practice in Swiss and European organizations.

Talks include
  • Adapting the marketing organisation to AI - learnings and ambition from namuk
  • AI-Safety Regulations: EU AI Act and ISO 42001

    How can organisations innovate with AI, without losing control over risk, compliance and trust

  • AI, you, & the future of work

    What types of work will AI reshape

    How do we adopt AI? The 3 Es of of AI Adoption, Human Elements: Employees & Leaders, Case Study: A Tale of 2 Swedish Companies (Klarna & Ikea)

    Conclusion: What can and should we do now for the future

  • Automating Business Processes with Notion, AI & n8n

    How can small teams automate repetitive work, streamline operations, and build scalable workflows without increasing complexity or headcount? Using practical examples from agency and client projects, the talk explores how AI-supported workflows can improve internal processes such as knowledge management, task automation, documentation, communication flows, and team collaboration.

  • B2B-Digitalmarketing-Services im AI-Age

    Welche Leistungen bleiben, welche werden egal?

  • Breakout Masterclass: 5 AI-Tools for CISOs
  • Breakout Masterclass: Communications in AI Transformatin - An interactive Interview with Mark Moser and Aldo Gnocchi
  • Breakout Masterclass: Der CIO als Digital Leader

    Warum der CIO heute der wichtigste Transformationsleader ist.
    Live‑Assessment auf der Studienplattform.
    Diskussion im Plenum.

  • Breakout Masterclass: Digital Leadership - Building the Competences That Matter
  • Breakout Masterclass: GenAI & digital workplace & The Power of Knowledge Management
  • Breakout Masterclass: Stop Bullshit Work - action learning for more focused and inspired work

    Today’s Homo Digitalis works in an environment of constant fragmentation: chats, e-mails, social media, AI-agent notifications, AI work slop and an ever-growing number of meetings compete for attention.

    Based on the proven action learning program “More SMART than PHONE – Focused and Inspired Work”, the session provides practical tools to work more concentrated, inspired and productive in the age of permanent digital distraction.

  • Coffee
  • Coffee & Gipfeli
  • Digital Detox
  • Digital Leadership: Leading Humans and AI Agents!

    AI agents are becoming part of the workforce. Learn how to lead teams where humans and AI agents work together effectively, responsibly and productively.

  • Digital Transformation in Communication matters

    4 decades of experiences, changes and helping to shape digital transformation in communication matters — and how AI is shaping the next phase

  • Good Morning & Check-In
  • HRM als Treiber & Enabler von KI in Organisationen

    Mensch X KI ist mit zwei wesentlichen Rollen verbunden, die nicht nur dem HRM, sondern der Führung insgesamt zukommen: KI in Führungsprozesse zu integrieren sowie Veränderungen zu begleiten. Was ist erforderlich, um diese Aufgaben erfüllen zu können?

  • Inclusive Leadership in the Age of AI

    Inclusive and responsible data-informed decisions?! Insights into an ongoing research project on bias in HRM data analysis, with and without AI.

  • Internal Comms Insights
  • Keynote: Beyond AI Strategy

    What if your AI strategy is the wrong question? Sarah Genner challenges leaders to think beyond the buzzwords — and rethink strategy itself for the AI age..

  • Keynote: The next governance crisis will not come from a visible failure. It will come from a decision nobody saw being made.

    As AI moves from assistant to actor: screening candidates, scoring credit, routing customers, allocating budgets, etc… Organizations are discovering a structural gap: accountability was never reassigned. Behind every automated workflow sits an invisible architecture of permissions, priorities, assumptions, and delegated authority that most leadership teams can no longer fully reconstruct. The machine decides. The human signs. When AI shapes a consequential outcome, who owns it?

  • KI-Tool-Auswahl in Unternehmen – Risiken, Sicherheit und Compliance im Fokus

    Künstliche Intelligenz ist längst im Arbeitsalltag angekommen – oft schneller als Strukturen und Verantwortlichkeiten nachziehen. Wie gelingt es KMU, den Einsatz von KI-Tools bewusst zu steuern? Der Vortrag zeigt, wie der Schritt von „Shadow AI“ zu einem strukturierten Einsatz gelingt – mit Fokus auf klare Regeln, passende Tools und gezielte Kompetenzentwicklung. Ein Impuls für Führungskräfte, die KI wirksam einsetzen und dabei Vertrauen sichern wollen.

  • Leading Ahead: Wie ein CIO die digitale Zukunft eines Unternehmens prägt

    Ein inspirierender Einblick aus der Praxis: Die mehrfach ausgezeichnete CIO zeigt auf, wie sie digitale Transformation, Innovationsfähigkeit und Leadership in einem Schweizer Unternehmen erfolgreich verbindet.

  • Lunch & Learn
  • Luxury Meets Digital Transformation: How Mandarin Oriental Reaches, Connects, and Inspires Employees Around the World

    Delivering exceptional guest experiences starts with empowered employees. In this session, Mandarin Oriental Palace, Lucerne reveals how they use Beekeeper by LumApps to connect teams, simplify operations, and bring “New Work” to life for frontline staff. A practical case study on driving engagement and excellence in a fast-paced, high-touch environment.

  • Moderated Roundtable Discussions
  • Navigating Twin Transition: Leading Change for Digital Excellence and Sustainable Value

    We explore how organisations can successfully navigate the twin transition by integrating digital innovation with sustainable value creation. Participants will gain practical insights into leading change, fostering digital excellence, and driving long‑term resilience.

  • Network-Apéro & Prize Draw
  • Opening: Align & Lead

    The warm welcome by Martina Dalla Vecchia and Rico Travello will be followed by a short seated yoga session.

  • Podiumsdiskussion: CIO as a Digital Leader

    In der Podiumsdiskussion beleuchten wir, wie CIOs heute Kultur formen, Innovation ermöglichen und Organisationen sicher durch den digitalen Wandel navigieren.

  • SEO & GEO in 2026 for CMOs & Leaders

    From AI Hype to Business Impact: What Works Today and Matters Tomorrow.

  • Should You Fire Your Agency?

    AI is quietly making many agency services obsolete — or at least, much cheaper to do in-house. As a digital leader, you now have a choice you've never had before: rebuild how you collaborate with agencies, or cut them entirely. This talk gives you a practical framework for deciding what to keep, what to insource, and how to demand more from your agency partners in the AI era. Whether you're a CMO, CDO, or managing a portfolio of digital suppliers — this session will change how you think about external collaboration.

  • How to use social media to connect to customers and use employer generated content to create relatable and humanised content
  • Stop Prompting. Start Delegating: When AI Agents Become Your Digital Workforce.

    In this session, we move beyond prompt-based AI to explore how autonomous agents can orchestrate end-to-end business workflows using the Microsoft Agentic Framework and integrate seamlessly into enterprise systems. Through real-world examples—including production-grade workflow automation with platforms like n8n—you’ll see how organizations are delegating complex tasks to AI-driven processes today to unlock scalable productivity and operational agility.

  • Studienergebnisse FHNW CIO‑Studie 2026

    IT‑Management‑Reifegrad: Die digitale Zukunft gestalten mit Innovation, KI & Leadership

     

  • The merger of HR and IT in times of AI. A good or a bad idea?

    What does this latest organizational development stand for? What are its pros and cons? When would it make sense and when not?

  • Townhall - Summarizing the Conference
  • Von Strategie zur Wirkung: Mehrwert durch Enterprise Architecture Management

    Wie kann Enterprise Architecture Management (EAM) Führungskräfte dabei unterstützt, Strategien wirksam in Umsetzung zu bringen? Anhand von zentralen Wertdimensionen wird skizziert, wie EAM strategischen, finanziellen und operativen Nutzen schafft, Risiken und Governance absichert und gleichzeitig Innovations‑ und Zukunftsfähigkeit stärkt. Praxisbeispiele, Lessons Learned und konkrete Handlungsempfehlungen machen den Mehrwert für den Führungsalltag verständlich.

  • Werde ich noch gefunden? Wie KI und neue Suchsysteme die Spielregeln verändern
  • When AI-Generated Video Makes Sense – A Practical Perspective

Join the meeting