Digital Leadership, Innovation & Marketing Managers Geneva
Meeting for digital and marketing managers from Geneva and Lausanne and the surrounding area.
Digital is a complex, challenging and exciting subject area. This group covers the entire spectrum of digital transformation, leadership, innovation and digital marketing. Concepts and strategies for digital communication are developed and experiences with campaigns and digital projects are discussed.
Organisations participating in the meetings include Givaudan, Richemont, ISO, Bobst, ICRC, …
Typical job roles of the participants
Head of Digital
Head of Online
Head of Marketing
Responsible for innovation
Head of Innovation
Business affine IT managers
Which digital topics are covered?
Regular topics in the Digital Manager meetings are:
Presentation of current digital projects
Digital and Content Strategy
Digital transformation and change management
Independent experience with agencies and providers
Analytics & Business Value
Role of the digital manager
Trends & Ideas
Integration Offline & Online
How often does the expert group meet?
The expert group of digital managers meets 3 times a year. The meetings take place at one of the participating organizations.
Next community of practice meetings
Digital Managers Get-Together Online Session
28 September 2020, 1.00 pm
We will have two parts:
- We start with a general knowledge sharing session with current challenges and networking of the Geneva group
- Followed by "Amazon: How to optimize your relationship & negotiation with Amazon, to improve your brand's share on the platform".
Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.