Digital Innovation & Marketing Managers Zürich, Bern, Basel

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Digital Innovation & Marketing Managers Zurich, Bern, Basel

Meeting for digital and marketing managers from Zurich, Bern and Basel and the surrounding area. Digital is a complex, challenging and exciting subject. This group covers the entire spectrum of digital transformation, leadership, innovation and digital marketing. Concepts and strategies for digital communication are developed and experiences with campaigns and digital projects are discussed. Organisations participating in the meetings include Givaudan, Richemont, ISO, Bobst, ICRC, …

Typical job roles of the participants

Head of Digital
Head of Online
Head of Marketing
Digital Manager
Marketing Manager
Head of Innovation
Online Manager
Business affine IT managers responsible for digital topics
…

Which topics are covered?

Regular topics in the Digital Manager meetings are:

Presentation of current digital projects
Digital and content Strategy
e-commerce case studies
User experience management
Project management methods
Digital transformation and change management
Experiences with agencies and vendors
Website concepts
Analytics & Business Value
Trends & Ideas
Current campaigns
Integration offline & online…

How often does the expert group meet?

The group meets 3 times a year. The meetings take place at one of the participating organizations.

Next community of practice meetings

Digital Workplace & Culture: Why social media use in organizations does not create culture - but it needs culture! Guest talk by Helmut Leopold, AIT, followed by discussion
Online Session
20 July 2020, 1.00 pm – 2.00 pm

We will have a short presentation by Helmut Leopold, AIT, followed by a virtual discussion on how social intranets, digital workplaces and social collaboration interfere with culture in organisations. And what you can do to establish a 'sharing culture' that strengthens the innovativeness of your organisation.
Join this session
Corporate Communications Switzerland
21 October 2020, 9.00 am – 4.00 pm
Spital Bülach, Brugg, Switzerland

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