Advatera. Empowering you through knowledge sharing.
Empowering you through knowledge sharing.
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Digital Innovation & Marketing Managers Zurich, Bern, Basel
Meeting for digital and marketing managers from Zurich, Bern and Basel and the surrounding area.
Digital is a complex, challenging and exciting subject. This group covers the entire spectrum of digital transformation, leadership, innovation and digital marketing. Concepts and strategies for digital communication are developed and experiences with campaigns and digital projects are discussed.
Organisations participating in the meetings include Givaudan, Richemont, ISO, Bobst, ICRC, …
Typical job roles of the participants
Head of Digital
Head of Online
Head of Marketing
Head of Innovation
Business affine IT managers responsible for digital topics
Which topics are covered?
Regular topics in the Digital Manager meetings are:
Presentation of current digital projects
Digital and content Strategy
e-commerce case studies
User experience management
Project management methods
Digital transformation and change management
Experiences with agencies and vendors
Analytics & Business Value
Trends & Ideas
Integration offline & online…
How often does the expert group meet?
The group meets 3 times a year. The meetings take place at one of the participating organizations.
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Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.