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Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Digital Innovation & Marketing Managers Zurich, Bern, Basel

Advatera Digital Leadership ForumMeeting for digital and marketing managers from Zurich, Bern and Basel and the surrounding area. Digital is a complex, challenging and exciting subject. This group covers the entire spectrum of digital transformation, leadership, innovation and digital marketing. Concepts and strategies for digital communication are developed and experiences with campaigns and digital projects are discussed. Organisations participating in the meetings include Givaudan, Richemont, ISO, Bobst, ICRC, …

Typical job roles of the participants

  • Head of Digital
  • Head of Online
  • Head of Marketing
  • Digital Manager
  • Marketing Manager
  • Head of Innovation
  • Online Manager
  • Business affine IT managers responsible for digital topics

Which topics are covered?

Regular topics in the Digital Manager meetings are:
  • Presentation of current digital projects
  • Digital and content Strategy
  • e-commerce case studies
  • User experience management
  • Project management methods
  • Digital transformation and change management
  • Experiences with agencies and vendors
  • Website concepts
  • Analytics & Business Value
  • Trends & Ideas
  • Current campaigns
  • Integration offline & online…

How often does the expert group meet?

The group meets 3 times a year. The meetings take place at one of the participating organizations.

Next community of practice meetings

  • Digital Managers & Social Media Switzerland
    30 September 2021, 9.30 am 4.00 pm
    Fachhochschule Nordwestschweiz, Basel, Switzerland
  • Digital Internal and External Communications / Social Intranet & Digital Workplace Switzerland
    18 May 2022, 9.30 am 4.00 pm
    Spital Bülach AG, Bülach, Switzerland

    Unter anderem mit: "Rund um die Uhr informiert – Die Mitarbeitenden-App im Spital Bülach" von Thomas Langholz. Und als zweite App-Case-Study die gruppenweite Einführung der Mitarbeitenden-App «Beekeeper» bei Hirslanden. Weitere Themen: Hybrid als Zukunft für Pressekonferenzen und Mitarbeiterversammlungen sowie Erfahrungsaustausch zu Tools und Umsetzung. Demokratisierung von Softwareentwicklung als aktuelle Strategie von Microsoft und Google; wir diskutieren was dies für Kommunikationsmanager bedeutet. Und wir werden diskutieren, wie Covid-19 die Themenlandschaft und Arbeit in der internen und externen Kommunikation nachhaltig verändert.

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