Digital Innovation & Marketing Managers Zürich, Bern, Basel

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Digital Innovation & Marketing Managers Zurich, Bern, Basel

Meeting for digital and marketing managers from Zurich, Bern and Basel and the surrounding area. Digital is a complex, challenging and exciting subject. This group covers the entire spectrum of digital transformation, leadership, innovation and digital marketing. Concepts and strategies for digital communication are developed and experiences with campaigns and digital projects are discussed. Organisations participating in the meetings include Givaudan, Richemont, ISO, Bobst, ICRC, …

Typical job roles of the participants

Head of Digital
Head of Online
Head of Marketing
Digital Manager
Marketing Manager
Head of Innovation
Online Manager
Business affine IT managers responsible for digital topics
…

Which topics are covered?

Regular topics in the Digital Manager meetings are:

Presentation of current digital projects
Digital and content Strategy
e-commerce case studies
User experience management
Project management methods
Digital transformation and change management
Experiences with agencies and vendors
Website concepts
Analytics & Business Value
Trends & Ideas
Current campaigns
Integration offline & online…

How often does the expert group meet?

The group meets 3 times a year. The meetings take place at one of the participating organizations.

Next community of practice meetings

Digital Managers & Social Media Switzerland
30 September 2021, 9.30 am – 4.00 pm
Fachhochschule Nordwestschweiz, Basel, Switzerland
Digital Internal and External Communications / Social Intranet & Digital Workplace Switzerland
18 May 2022, 9.30 am – 4.00 pm
Spital Bülach AG, Bülach, Switzerland

Unter anderem mit: "Rund um die Uhr informiert – Die Mitarbeitenden-App im Spital Bülach" von Thomas Langholz. Und als zweite App-Case-Study die gruppenweite Einführung der Mitarbeitenden-App «Beekeeper» bei Hirslanden. Weitere Themen: Hybrid als Zukunft für Pressekonferenzen und Mitarbeiterversammlungen sowie Erfahrungsaustausch zu Tools und Umsetzung. Demokratisierung von Softwareentwicklung als aktuelle Strategie von Microsoft und Google; wir diskutieren was dies für Kommunikationsmanager bedeutet. Und wir werden diskutieren, wie Covid-19 die Themenlandschaft und Arbeit in der internen und externen Kommunikation nachhaltig verändert.

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