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Digital Innovation & Marketing Managers Zurich, Bern, Basel
Meeting for digital and marketing managers from Zurich, Bern and Basel and the surrounding area.
Digital is a complex, challenging and exciting subject. This group covers the entire spectrum of digital transformation, leadership, innovation and digital marketing. Concepts and strategies for digital communication are developed and experiences with campaigns and digital projects are discussed.
Organisations participating in the meetings include Givaudan, Richemont, ISO, Bobst, ICRC, …
Typical job roles of the participants
Head of Digital
Head of Online
Head of Marketing
Digital Manager
Marketing Manager
Head of Innovation
Online Manager
Business affine IT managers responsible for digital topics
…
Which topics are covered?
Regular topics in the Digital Manager meetings are:
Presentation of current digital projects
Digital and content Strategy
e-commerce case studies
User experience management
Project management methods
Digital transformation and change management
Experiences with agencies and vendors
Website concepts
Analytics & Business Value
Trends & Ideas
Current campaigns
Integration offline & online…
How often does the expert group meet?
The group meets 3 times a year. The meetings take place at one of the participating organizations.
Internal Comms, Digital Workplace, Hybrid Work Switzerland
16 November 2022, 9.30 am
–
4.00 pm
Spital Bülach AG, Bülach, Switzerland
There is an earlier meeting of the same group, 28th June at Holcim. Informed around the clock – The employee app at Bülach Hospital, Thomas...